LED Lighting Blog

12 Car Dealership Marketing Ideas

Posted by Electro-Matic on Jul 14, 2016 6:00:00 AM

Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.

Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.

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Topics: Business and Marketing

3 Considerations for Your Parking Lot Lighting Control Upgrade

Posted by Electro-Matic on Jul 7, 2016 6:00:00 AM

Many current outdooor parking lot lighting systems are outdated. If you are running High-Pressure Sodium lights in your parking lot, that is a definite sign that your system is outdated, which means that you're most likely overspending on electricity and possibly lack lighting controls that could be saving you money.

By now, it’s widely accepted the LED lights have better color, lifetime and efficiency than older High-Pressure Sodium lights. LEDs have  are used for most lighting of parking lots today. If you have a lot that needs an overhaul consider making the switch to LEDs with a parking lot lighting control upgrade to save money on energy costs.

Not sure what to look for in your new system? Consider these features for your new lights and parking lot lighting control upgrade.

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Topics: Commercial Lighting

6 Energy Efficient Ideas for Car Dealerships

Posted by Electro-Matic on Jun 30, 2016 6:00:00 AM

Car dealerships use more energy per square foot on average than a typical office building does. Despite this, there are cost effective opportunities that exist to substantially reduce energy usage for lighting, heating and air, and other necessary services while maintaining quality lighting, safety, and customer comfort in your car dealership.

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Topics: Going Green

10 Ways to Cut Costs for Car Dealerships

Posted by Electro-Matic on Jun 16, 2016 6:00:00 AM

Owning a car dealership is definitely on the “difficult” end of the “ease of owning a business” scale. Keeping up with current industry trends, conducting business with different brands, and managing regular business operations all contribute to a less-than-ideal workload. Another major aspect of managing a car dealership is regulating business expenses - definitely not a detail to be overlooked. You can do things like spend less by buying in bulk or cut expenses by auditing your current energy use. While it may seem almost impossible to keep within your budget at the moment, follow these 10 steps to minimize expenses and cut costs for your car dealership.

1. Use Social Media

In order to reduce the cost of traditional advertising (i.e. radio ads, TV commercials, etc.) create and

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Topics: Business and Marketing, Going Green

Lighting Design Ideas to Improve Car Dealership Curb Appeal

Posted by Electro-Matic on Jun 2, 2016 6:00:00 AM

The benefits of a well-lit exterior are not at all a mystery. Serving as a deterrent to crime and injury prevention, in addition to offering better visibility and reduced liability, exterior lighting isn’t something most businesses go without. However, you need to provide something more than just bare minimum lighting if you want customers to be able to evaluate your product in effective and desirable light.

This is where parking lot lighting becomes a necessity in enhancing curb appeal for your car dealership.

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Topics: Commercial Lighting

How to Upgrade to New LED Parking Lot Lights for Free

Posted by Dave Scaglione on May 31, 2016 6:00:00 AM

Get New LED Lighting Parking Lot Fixtures For Free! When I hear claims like this sometimes I read them just to find out what’s the catch? In this case, believe it or not there is no catch. In fact the retrofit to LED parking lot lighting is better than free and will actually pay you to do this with a positive cash flow from Day One in most scenarios. Too good to be true? How can this be? Let’s do some real analysis with some real world scenarios and see what kind of results you can get by replacing your existing HID parking lot lighting with LED parking lot lighting.

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Topics: Commercial Lighting

5 Benefits of LED Lighting for Industrial Applications

Posted by Dave Scaglione on May 17, 2016 6:00:00 AM

LED Lighting in an Industrial Facility

Due to the unique characteristics of LED lights, they are becoming popular for commercial and industrial applications. Despite its higher cost than conventional light sources, LEDs are more durable, reliable, and do not need any maintenance. The most advantageous factor is their long lifespan, which can last for as long as 50,000-100,000 hours. With properly designed fixtures, LEDs can operate well in all temperature environments, and are much more energy efficient than the conventional light sources. Read on for more information on the 5 key benefits of LED lighting for industrial applications.

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Topics: Commercial Lighting

Energy Efficiency Grants for Schools

Posted by Electro-Matic on Mar 2, 2016 6:00:00 AM

Energy costs are second highest cost in schools' budgets, following personnel costs. With energy costs taking up such a large portion of a school’s budget, it is sensible to upgrade to more energy efficient practices and products. That’s easier said than done, though—where will the funding come from to support these energy efficient upgrades for schools? Despite the long-term savings, and higher quality of school that would result from energy efficient upgrades, it’s challenging for these projects to be approved. Either taxpayers don’t want to pay for the high upfront costs, or there isn’t room in the school’s budget to start the project. 

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Topics: Going Green

Financing Energy Efficiency Projects

Posted by Alicia Martinez on Feb 24, 2016 6:00:00 AM

Financing options for energy-efficient upgrades and projects have been few and far between the last several decades. However, that is starting to change as of lately. Below you'll discover how you can overcome a lack of budget or present cash to progress with your proposed energy efficiency project. 

Lack of budget is the number one reason energy efficiency projects don’t get approved.

Energy efficiency projects require upfront investments, which many business owners have not budgeted. As a result, many projects don’t move forward due to lack of available capital, despite often-impressive ROIs and short payback periods. 

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Topics: Business and Marketing

When is it Time to Replace Your Parking Lot Lights?

Posted by Electro-Matic on Feb 18, 2016 12:07:29 PM

 An up-to-date parking lot lighting system is essential to having a safe and secure property. While you may have installed good parking lot lights years ago, it’s likely that you need an upgrade if your facility is ten years or older. Outdoor lights—both parking lot and facility lighting—used to concentrate on cosmetic enhancement instead of focusing on providing an area that’s safe to walk and drive in, as well as offer security from crime. The foundation of many lawsuits have been opened due to negligence in inadequate parking lot lighting.

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