LED Lighting Blog

12 Car Dealership Marketing Ideas

Posted by Electro-Matic on Jul 14, 2016 6:00:00 AM

Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.

Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.

Read More

Topics: Business and Marketing

10 Ways to Cut Costs for Car Dealerships

Posted by Electro-Matic on Jun 16, 2016 6:00:00 AM

Owning a car dealership is definitely on the “difficult” end of the “ease of owning a business” scale. Keeping up with current industry trends, conducting business with different brands, and managing regular business operations all contribute to a less-than-ideal workload. Another major aspect of managing a car dealership is regulating business expenses - definitely not a detail to be overlooked. You can do things like spend less by buying in bulk or cut expenses by auditing your current energy use. While it may seem almost impossible to keep within your budget at the moment, follow these 10 steps to minimize expenses and cut costs for your car dealership.

1. Use Social Media

In order to reduce the cost of traditional advertising (i.e. radio ads, TV commercials, etc.) create and

Read More

Topics: Business and Marketing, Going Green

Financing Energy Efficiency Projects

Posted by Alicia Martinez on Feb 24, 2016 6:00:00 AM

Financing options for energy-efficient upgrades and projects have been few and far between the last several decades. However, that is starting to change as of lately. Below you'll discover how you can overcome a lack of budget or present cash to progress with your proposed energy efficiency project. 

Lack of budget is the number one reason energy efficiency projects don’t get approved.

Energy efficiency projects require upfront investments, which many business owners have not budgeted. As a result, many projects don’t move forward due to lack of available capital, despite often-impressive ROIs and short payback periods. 

Read More

Topics: Business and Marketing

The Comprehensive Energy Audit Software Comparison

Posted by Electro-Matic on Feb 11, 2016 6:00:00 AM

Why Use Energy Audit Software?

Energy audits are extremely labor intensive, requiring physical walk throughs, large amounts of manual data collection and analysis of energy consumption. In order to do this, usually at least one year of utility bills have to be gathered and analyzed. For seasonality and benchmarking, utility bills dating back multiple years becomes necessary. Collecting, organizing, analyzing, and reporting all this data manually is quite an ordeal, which is why energy auditing software offerings have been developed and are gaining popularity.

Read More

Topics: Business and Marketing, ESCOs

5 Ideas for Marketing Energy Efficiency as an Energy Savings Company

Posted by Electro-Matic on Feb 8, 2016 6:00:00 AM

The most tried and true tactic of marketing any service or product is talking about how much money the person will save by switching to that product. The same is true for any energy efficiency company marketing their products and services - ultimately, the biggest selling point for energy saving projects is how much money businesses can save by rethinking their approach to energy usage. However, in an effort to stand apart from the crowd, ESCOs also need to differentiate themselves.

Read More

Topics: Business and Marketing, ESCOs

Selling Energy Services & Energy Savings Projects in 3 Steps

Posted by Dave Scaglione on Feb 4, 2016 11:45:24 AM

Selling energy efficiency should be easy right? Who does not want to save energy and thus save money? Everyone wants to reduce their carbon footprint, and businesses want to save money and improve their profitability. The savings are obvious and the technology is proven. Why, then, are substantial energy projects so hard to get sold and implemented?

Read More

Topics: Business and Marketing, ESCOs

How Changing Your LED Lighting in Your Parking Lots Can Make Your Business More Attractive

Posted by Electro-Matic on Dec 9, 2015 6:00:00 AM

Ever since the creation of the commercial light bulb in 1869, the world of lighting technology has constantly evolved. One of the biggest changes currently taking place is the transfer of traditional lighting sources, such as metal halide (MH) and high-pressure sodium (HPS), to light-emitting diode (LED) lighting.

Read More

Topics: Business and Marketing

Upgrading to LED Lighting is a Financial “No – Brainer”

Posted by Dave Scaglione on Nov 4, 2015 6:00:00 AM

The financial business case for large public corporations and smaller private businesses to upgrade their existing lighting systems to LED lighting technology has become so compelling that companies must examine their strategies in this area.

Read More

Topics: Business and Marketing

Reduce Business Operating Costs with LED Lighting

Posted by Electro-Matic on Mar 18, 2015 6:00:00 AM

When it comes to running a business, saving money and limiting operating costs is crucial to maintaining a successfull business. There are several easy ways to cut operating costs that you may not even realize could have a huge impact on your business’s bills. One way to cut costs is to simply switch out conventional HID lights with LED lighting.

Read More

Topics: Business and Marketing

8 Ways to Winterize Your Office & Save Money

Posted by Electro-Matic on Nov 12, 2014 6:00:00 AM

Winter can be tough not only on people but on your homes and businesses. The last thing you want to be worrying about when the next winter storm hits is problem solving why your building is leaking costly heat and why your bills are so high. Here’s how you can start winterizing your office for the cold season.

Read More

Topics: Business and Marketing