LED Sign Blog

Electro-Matic

Recent Posts

How to Price Outdoor Signs

Posted by Electro-Matic on Jul 26, 2016 2:00:00 PM


One of the first questions a new sign company owner asks is "How do I price my signs?" The more complex the design, the more expensive the final cost of the sign will be. Listed below are the main factors of pricing Outdoor LED Signs.

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Topics: Business and Marketing, Sign Companies

5 Ways to Increase Profit Margins for Sign Companies

Posted by Electro-Matic on Jun 27, 2016 6:00:00 AM

Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.

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Topics: Business and Marketing, Sign Companies

How to Prove Digital Signage ROI

Posted by Electro-Matic on Jun 23, 2016 12:00:00 AM

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

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Topics: Business and Marketing, Sign Companies

How Digital Billboards Enhance Outdoor Advertising

Posted by Electro-Matic on Jun 13, 2016 6:00:00 AM

Drive down almost any highway in The U.S. and you will eventually see an electronic display sign. Whether they’re on the roadside warning of upcoming construction, road closure, or high in the air, outdoor messaging displays are everywhere. But the digital billboard advertising of today has come a long way since the very first outdoor LED displays.

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Topics: Business and Marketing, Sign Companies

5 Sales Tools For Every Sign Company

Posted by Electro-Matic on May 24, 2016 6:00:00 AM


Every sign company needs specific strategies in order to improve sales, brand recognition, and customer experiences. Outlined below are five sales tools for sign companies that every sign company should consider implementing.

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Topics: Business and Marketing, Sign Companies

How to Navigate LED Sign Regulations

Posted by Electro-Matic on May 17, 2016 6:00:00 AM

Even though electronic message centers have been around for many years many sign ordinances have not keep up with this technology. This fact can make it a challenge to know if your new LED sign will be permitted or, if it is, what specific rules will apply to the daily operation of it. However there are some tools you can use to get past the bureaucratic obstacles if you are willing to spend some time researching the actual codes. This article will help you learn to navigate LED sign regulations in your community.

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Spring Arbor University chooses Electro-Matic Visual for eye-grabbing Full Color LED Display

Posted by Electro-Matic on Nov 18, 2015 5:00:00 PM

Spring Arbor University recently installed a full color LED Display on their campus in Spring Arbor, Michigan. With many schools and universities upgrading to LED Signs, Spring Arbor decided a new EM display was the best route to achieve their goals. 

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Topics: Business and Marketing, Electro-Matic Sign News

Advertising efforts of Henry Ford OptimEyes receives renewed focus with the help of LED Display from Electro-Matic Visual

Posted by Electro-Matic on Oct 12, 2015 4:55:00 PM

This new full color LED Display from Electro-Matic Visual in Farmington Hills, Michigan is helping Henry Ford OptimEyes in Westland increase their visibility in the area and marketplace by attracting both current and new patients to their location. Henry Ford OptimEyes is a team of highly skilled doctors and health care professionals dedicated to providing the full spectrum of quality eye care for the whole family, and their new display willhelp them become more visible to people driving by.

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Topics: Business and Marketing, Electro-Matic Sign News

Electronic Message Centers: LED Bank Signs

Posted by Electro-Matic on Aug 27, 2015 4:42:00 PM

Electronic Message Centers: LED Bank Signs

More and more banks, financial institutions and credit unions are using electronic message centers. What's the big hype about them? Electronic message centers can now do more than just your average time and temperature. Technology, as we all know, is advancing quickly and so are these signs. Electronic message centers have advanced into personal digital digital billboards, if you will.

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Topics: Business and Marketing, Signs for Small Businesses

Increase Top Line Sales with Outdoor Electronic Messaging Centers

Posted by Electro-Matic on Jul 8, 2015 4:02:00 PM

Outdoor electronic messaging centers (EMCs) have become increasingly popular among businesses since the early 2000s. They’re able to withstand severe weather conditions, including hot southern summers and frigid northern winters. However, the key feature that makes EMCs effective for increasing traffic to businesses is their programming capabilities. Each sign is carefully crafted for a business’s individual display purpose and allows message customization, making them easy to edit and update messages at any time. EMC’s unmatched ability to generate awareness has proven to increase business traffic and top line sales.

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Topics: Business and Marketing