LED Sign Blog

How to Prove Digital Signage ROI

Posted by Electro-Matic on Jun 23, 2016 12:00:00 AM

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

Driving Sales Revenue With Digital LED Sigange

The presence of  LED displays has grown substantially as companies recognize the revenue and cost-cutting benefits of moving away from traditional static displays toward digital signage. From stadiums and quick service restaurants, to universities and amusement parks, gas stations and small businesses, digital signage becoming increasingly popular due to noteworthy return on investment. 

The Cost of NOT Having Digital Signage

increase sales revenueThe concept of digital signage is still new in the advertising landscape. For years, businesses have relied on print media to get their message across (television and radio).

While this print media is an effective strategy, its limited nature prevents businesses from unlocking the full potential and return on investment of their advertising campaigns.

Reducing costs and adhering to strict budgets is a key consideration behind many business decisions. Decision makers of businesses are looking for solutions that can address more than one need and span multiple areas of the business.

Here are some key benefits that contribute to digital signagne ROI:

  • Sales uplift
  • Advertising revenue
  • Improved efficiency
  • Numerous applications

How LED Signs Generate more Revenue

The Small Business Administration states with an Electronic Message Center an owner typically will see an increase in business of 15% to 150%.

Below is an example of how digital signage ROI is possible:

A small business generating $1,000 a day in revenue adds a digital sign to their storefront. The business soon increases by 15%, adding another $150 per day in total revenue. That translates into an additional $1,050 a week in revenue, or $54,600.00 per year, depending on the size and scope of the project with the additional revenue generated in this example.

The business on a conservative side could gain about $25,000 of pure profit from that additional extra revenue in its first year alone. Imagine the increase in business you could receive through using an LED sign.

Use our LED Sign ROI Calculator to determine estimated ROI for your project now.

Digital signage is becoming an essential component of many businesses of all sizes. Their ROI, ease-of-use, and various uses are making them a necessity for every thriving business.

How to Close More Sales for Your Sign Company

Topics: Business and Marketing, Sign Companies