Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.
Builds Awareness
If hundreds or thousands of people are driving past your business daily, why not market to them? If your business currently doesn’t have any storefront signage, you are missing the opportunity to expose your products, services, or promotions to passersby. Outdoor LED signs can help build awareness and attract customers to your business as they drive by daily, without spending money to mass advertise in this week’s newspaper. LED signs can also generate impulse buys, persuading people to go into your store right then if they see a good deal displayed on the sign. Outdoor LED signs can also create long-term awareness with people who are exposed to the sign. If they drive by every day on the way to work, they will see the sign, which can help keep your business in mind at times they aren't driving by. Taking advantage of every opportunity of exposure can help bring in more business and increase revenue.
Competitive Advantage
In the highly competitive market we live in today, it’s extremely important to stand out from your competitors. You carry the same products, or offer the same services, so it can be hard to differentiate yourself. An outdoor LED storefront sign can help attract more customers to your business over competitors and increase long-term revenue. An LED sign allows you to display your current deals or promotions that can attract returning, new, and competitor’s customers.
Customizable
One of the biggest advantages of an LED sign is that it’s completely customizable at any time. Businesses are able to easily change messages as promotions or products change, and can strategically message to certain people depending on the time of day. For example, a restaurant can display breakfast, lunch, or dinner promotions’ depending on what time it is. LED signs can also be used to display real-time messages such as weather or traffic alerts that are useful to passersby. Customization also allows businesses to test what messages bring people in, and which don’t. LED sign’s versatility allows businesses to easily alter messages without spending any more money on advertising, thus saving money in the long run.
The effectiveness of outdoor LED signs is unmatched by any other simple marketing method today. LED signs generate awareness 24 hours a day, 7 days a week, and can be altered as many times without spending another dime. Investing in an LED sign for your business will only help by increasing long-term sales and revenue.
