The Village of South Rockwood is a local government office in Berlin Charter Township, on the southeast side Michigan.The Situation
The Village wanted to improve communication with their community through the integration of an LED Sign. The best place for the new LED Sign was in front of their municipal building that is also shared with their local library.
Shirley Vangeloff, owner of Vangeloff Management and an active member of AKFCF (Association of KFC Franchisees), is in charge of 17 KFC franchise locations in the metro Detroit area.The Situation
Vangeloff Management is in the process of remodeling its restaurants, consistent with corporate KFC directives. They wanted new signage to reflect their new and improved dining and menu experience, that would better attract customers while increasing both unit sales, as well as revenue per sale.
They were looking to revamp their image, and a better way to showcase their new menu, advertise daily specials, and promote upcoming events/live music that they host on the weekends. At the time, their only way of doing so was to climb a ladder and individually insert each letter to the back lit, changeable sign that was out front.