The Village of South Rockwood is a local government office in Berlin Charter Township, on the southeast side Michigan.The Situation
The Village wanted to improve communication with their community through the integration of an LED Sign. The best place for the new LED Sign was in front of their municipal building that is also shared with their local library.
Shirley Vangeloff, owner of Vangeloff Management and an active member of AKFCF (Association of KFC Franchisees), is in charge of 17 KFC franchise locations in the metro Detroit area.The Situation
Vangeloff Management is in the process of remodeling its restaurants, consistent with corporate KFC directives. They wanted new signage to reflect their new and improved dining and menu experience, that would better attract customers while increasing both unit sales, as well as revenue per sale.
They were looking to revamp their image, and a better way to showcase their new menu, advertise daily specials, and promote upcoming events/live music that they host on the weekends. At the time, their only way of doing so was to climb a ladder and individually insert each letter to the back lit, changeable sign that was out front.
“After we had our new Fusion LED sign installed we saw a 225% increase in business in the first week.” – Simply Fresh Market
Simply Fresh Market takes full advantage of their full-color 11mm LED Fusion display. They use high engagement content that looks great on their display that attracts the eye of passing traffic. The use their LED sign to promote their newest goods, menu items and any sales that might be going on.
This great 11mm LED display will provide Simply Fresh Market the opportunity to continue to drive more customers through the door for years to come.
Electro-Matic Visual and Image 360 of Brighton made this project become possible. Image 360 approached Electro-Matic Visual for the Pheasant Run Plaza and choose their new Fusion LED sign because of quality, warranty and service. "We decided to use an Electro-Matic Visual LED display because we know that we are getting great service, quality and warranty, that's what keeps us coming back." - Joe Nagel, Image 360 of Brighton
Before the new LED sign was installed, Pheasant Run Plaza had a static sign that could only advertise the name of the plaza. Now with their new Fusion LED Sign from Electro-Matic Visual they can inform the passing traffic about what businesses are actually in the plaza. Not only can they inform what businesses reside there, but they can also promote any weekly specials, deals, or promotions for any given business.
The tenants are also loving the new Fusion LED sign. It gives them an opportunity to advertise their newest products and promote their services at their convenience.
Taco Bell’s new 11mm Fusion LED is extra appealing with how they integrated it with the back lit Taco Bell static sign. Typically, we see LED signs that are stacked below or above a back lit cabinet and here we see this great looking LED sign stacked next to the Taco Bell sign cabinet, creating a very simple and clean looking sign.
The Fusion LED Display from Electro-Matic Visual gives Taco Bell the opportunity to display eye grabbing, full color content to promote the $1 Morning Value Menu, $5 Crispy Chicken Quesadilla Box, online ordering options and much more, giving them a competitive advantage over dull static signs.
Being involved in the community by offering classes and events is just an example of what the SSLDL does to support and make a difference in their community. Now with the help of their LED display, they can now be more efficient with informing their community on what events and classes are taking place. Passing traffic will see incredible, eye catching colors that will tell them the date, time, place and custom picture to communicate their message.
Stratford Sign Company looked no further than Electro-Matic Visual, who had just released their high quality Fusion LED display. With perfect timing Stratford was able to install this 11mm sign instead of the originally planned 16mm with minimal price difference.
“The new 11mm Fusion display from Electro-Matic Visual was our best option because we were able to provide the end user with a great looking and performing product at a competitive price.” – Craig Kirsch, Stratford Sign Company, Operations Manager
The upgrade to an 11mm pixel pitch will benefit Century 21 as they plan to show off their excellent inventory of houses to passing traffic. With a better picture, the detail of the houses will be more impactful to passing traffic.