Electro-Matic Visual Blog

Front Street Insurance Agency Takes Advantage of Location With Installing An LED Message Center

Posted by Jesse Cameron on Apr 10, 2017 3:05:31 PM
Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, MI. Front Street Insurance and Andrew Kohlmann, owner of Image360 of Traverse City, they concluded that an LED message center from Electro-Matic Visual would be best for this application because of the slow moving, high volume, traffic passing by and Electro-Matic Visual’s dependable tech support and training team.

“Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.”- Andrew Kohlmann, Owner, Image360 Traverse City

Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display. The reasoning to go with a high-resolution display was for a several different reasons. The first being is that it looks outstanding, even when you are close to the display. The second is because with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. And third, the full color high-resolution display draws the attention to the business and sign, acting like a personal billboard for their business.
 
Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

7 Ways Electro-Matic Programmable LED Signs are Superior

Posted by Jesse Cameron on Feb 9, 2017 2:00:00 PM


Formed in 1969, Electro-Matic has been transforming American industries by supplying automation components and solutions to leading U.S. manufacturers. Electro-Matic has continued to be a leader in emerging technologies and over the past 20 years Electro-Matic Visual Products Group has been a frontrunner in building LED lighting and display applications. Our programmable LED signs and LED lighting that you see around North America, inside and out of retail stores, churches, billboards, municipalities, schools and much more make up the core of who Electro-Matic Visual is today.

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Topics: Marketing, Signs for Small Businesses, LED Displays

3 Considerations for Choosing the Right LED Display Size

Posted by Derek Klanke on Jun 21, 2016 6:00:00 AM


When you need to decide on the size of the LED display for your business, there are several factors that should guide your decision. Take a look at these three guiding factors to help you make a wise decision when it comes to choosing your LED display size.

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Topics: Choosing a Sign, Signs for Small Businesses, LED Displays

Key points to consider when specifying a manufacturer of LED based Electronic Message Centers

Posted by Dave Scaglione on Nov 20, 2015 5:06:00 PM

An Outdoor LED digital sign is usually a significant investment for an operating business and selecting the proper manufacturer is important for the end user of this sign to get the proper return on their investment (ROI). These signs range in price from around $10,000 dollars for a monochrome (single-color) LED monument sign to in excess of $100,000 for a large full color LED pylon sign. Choosing the proper LED electronic message center manufacturer can lead to an aesthetically pleasing sign that will operate flawlessly for the next 10 – 15 years and deliver impressive returns on the investment. 

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Topics: Choosing a Sign, Signs for Small Businesses, LED Displays

Electronic Message Centers: LED Bank Signs

Posted by Electro-Matic on Aug 27, 2015 4:42:00 PM

Electronic Message Centers: LED Bank Signs

More and more banks, financial institutions and credit unions are using electronic message centers. What's the big hype about them? Electronic message centers can now do more than just your average time and temperature. Technology, as we all know, is advancing quickly and so are these signs. Electronic message centers have advanced into personal digital digital billboards, if you will.

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Topics: Business and Marketing, Signs for Small Businesses, LED Displays

Can Outdoor LED Signs Really Attract More Business?

Posted by Electro-Matic on Mar 16, 2015 3:48:00 PM

Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.

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Topics: Business and Marketing, Signs for Small Businesses, LED Displays

10 Effective LED Sign Messaging Examples

Posted by Electro-Matic on Nov 20, 2014 3:25:00 PM

Both outdoor and indoor LED signs can be an effective addition to any business marketing and communication strategy. There are an infinite number of messages that you can communicate through your LED sign to achieve unique purposes and goals. The keys are knowing who you want to reach and for what purpose to create a compelling message. Here are LED sign messaging ideas that you can use to create brand awareness, bring in past customers and attract new ones. 

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Topics: Business and Marketing, Signs for Small Businesses, LED Displays

Financing Your LED Sign

Posted by Jesse Cameron on Oct 29, 2014 3:20:00 PM

As a business owner, it can be hard to efficiently allocate your spending so your business sees an adequate return on investment. Having an LED sign can bring in more consumers or clients and build brand awareness, but it can also be an investment that your business isn’t ready for. The good news is that financing an LED sign has never been easier. It allows you to pay or “rent” your LED sign monthly so it’s not one bulk purchase. There are many other benefits to financing or leasing your LED sign.
 

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Topics: Choosing a Sign, Signs for Small Businesses, LED Displays

Mistakes to Avoid With Business LED Signs

Posted by Electro-Matic on Sep 16, 2014 3:01:00 PM

The benefits an eye-catching LED sign can have on your business are unmatched. Business LED signs generate awareness at the most important times of the day and with the most important people, potential customers passing by. However, strategy is necessary to capitalize on these benefits. Here we'll walk you through mistakes to avoid to be make sure you're getting your return on investment.

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Topics: Business and Marketing, Signs for Small Businesses, LED Displays

How to Set Your Business Apart with an LED Ticker Sign

Posted by Electro-Matic on Jul 17, 2014 2:46:00 PM

LED ticker signs give you a unique edge above the competition. These small but versitle signs can be entertaining, enlightening and even fun for your visitors. Here are unique ways that an LED ticker sign can set your bar or restaurant apart from the competition:

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Topics: Business and Marketing, Signs for Small Businesses, LED Displays