Electro-Matic is committed to ensuring the safety of our employees, customers, and partners as we continue to serve as an essential business. For your convenience, any additional resources you may need from us is listed here:
Interlochen Golf Course been a Northern Michigan favorite since 1965. This 18-hole course showcases velvet greens and lush fairways and offers every golfer a great customer experience. The golf course shares this beautiful property with Bradley’s Pub & Grille, a year-round restaurant offering lunch, dinner, and drinks for locals and tourists alike. Only two miles from there, is the world-famous Interlochen Center for Arts. Each year, thousands of artists and arts patrons come to Interlochen to experience world-class educational and cultural opportunities. Students study music, theatre, visual arts, film, creative writing and dance, guided by an outstanding faculty and guest artists.
The former owner of Interlochen golf course didn’t operate their restaurant year-round, causing them to miss vital revenue streams for the property. When the new owner, Brad Dean, took over in 2016, he saw a huge opportunity serve locals, tourists, and to specifically target visitors of the Interlochen Center for Arts all year around.
Benefits of New LED Display
With the objective to completely renovate and rebrand the restaurant with new signage including an LED sign, Dean enlisted the help of Vic Starr of NuArt of Traverse City to design and implement the new signage and branding throughout the property. To match the rustic look of the sign and surroundings Vic Starr recommended an amber-colored Electro-Matic Fusion monochrome display.
The LED display gave Dean the flexibility to customize his message for daily specials and target visitors for every music act at the Arts Center. He also used it to target new golf memberships and public play.
The recent spread of the COVID-19 virus throughout the country has forced many restaurants to close, including Bradley’s Pub & Grille, who shut down their doors to in-room dining. They needed to adapt quickly to the reality of what is going on in the country. Dean took advantage of the LED signs ability to promptly switch up messaging and immediately started to promote carry-out, curb-side take out, and even offer the sale of ground beef to locals that couldn’t find it in grocery stores.
"Working with Electro-Matic has been a pleasure, says Vic Starr of NuArt. We are proud to support a local company and I appreciate the local sales support and reliability of the sign year-round."
— Vic Star, Nuart Sign
"The LED sign has absolutely helped us adapt more quickly due to the recent dine-in closures required by the state of Michigan from the Covid-19 virus. We were immediately able to us the LED to advertise carry-out which has helped keep our revenue stream coming in and our staff working. The LED has been a vital part of the success of both the golf course and Bradley’s Pub & Grille."
— Brad Dean, Owner
List products and services Electro-Matic used:
Electro-Matic Fusion Amber Display. 16mm 3x8’
Any external companies that helped on the project or solution and their services provided:
Nuart Signs of Traverse City. Vic Starr. Nuart did the design and installation.
As the outbreak of COVID-19 spreads, many feel helpless and unsure of what their establishment can do to positively contribute. Fortunately, one of the fastest and easiest methods of relaying information to your community is with an LED display. Throughout this difficult time, it is important to keep in mind that consistent communication will be the key to increasing public awareness and safety.
On behalf of Electro-Matic Ventures, we want to thank you for your patience during this challenging situation and provide you with an update on our response regarding the Novel Coronavirus (COVID-19) pandemic.
As stated on their website, "Bricks was founded by Brad Yonker and Nick Fischer in Alto, MI. Together, Brad and Nick wanted to create a brand of their own with the freedom to sell their favorite foods, and give customers a fresh, convenient, and friendly experience they wanted but were not getting from a typical “gas station”. Being in the industry for years they knew what the public perception was of a “convenience store” or “gas station” and wanted to change that.Taking a suggestion to combine their names, the “Bricks” brand was born, along with a commitment to improve the industry standard by implementing their brand through all areas of business."
The Macomb Group is a leading wholesale distributor of pipe, valves and fittings for the Midwest region and beyond. They have a total of 16 branches located throughout Michigan, Ohio, Indiana, Kentucky, Tennessee, and North Carolina with headquarters in Sterling Heights, Michigan.
Breton Travel, a travel agency specializing in cruise and vacation planning, have been helping clients make beautiful memories for nearly half a century. It was founded in 1973 by Walt and Audrey Lovell, and now has two locations in Grand Rapids ran under the leadership of their son, John Lovell. As Breton Travel’s President, John has continued the level of quality and travel experience clients can rely on. Breton Travel’s well-traveled and experienced family of advisers understand the difference between price and value, and the importance of your time and money. They're the kind of company that will be there for you before, during and after your journey.
Outside of their website, print, and banners, Wayne County Parks had no way to display news or any other important park information. They wanted a better way to communicate the dates and times of not only their annual Lightfest event, but all of their events year-round.
The LED Sign chosen from Electro-Matic Visual was actually the same design as one of our trailer demos, but with an additional custom wrap. This allows Wayne County Lightfest the flexibility to put their sign where they want during peak hours, or move its location for different events. For further assistance throughout the year, Electro-Matic provided a permanent 16mm LED sign on the Hines Park premises as well.
The information on the upgraded LED display helped the line to move faster and more efficiently—making the experience for everyone much more enjoyable. Considering this is a seasonal operation for Wayne County Parks, they are able to transfer the sign to other events in the spring, summer, and early fall.