At Electro-Matic Visual, we’re proud to power the signage that helps brands grow, thrive, and connect with their communities. That’s why we’re excited to spotlight a recent collaboration that brings our technology to a new market and showcases the strength of long-standing partnerships.
Gordon Food Service Expands into Georgia
Gordon Food Service recently celebrated the grand opening of a new location at the revitalized Macon Mall in Macon, Georgia—about an hour and a half south of Atlanta. The location, formerly an Office Depot, marks a strategic expansion into a growing market for the Grand Rapids-based food distributor. Historically operating east of the Mississippi River, Gordon Food Service has been expanding its footprint with new ventures in Colorado, Texas, and now Georgia.
As part of this expansion, Gordon Food Service wanted a high-impact, modern digital signage solution to welcome and inform visitors—something that could represent their brand with bold clarity and lasting performance.
The Sign: Big, Bold, and Built to Perform
To meet that need, we partnered with Universal Sign Systems, also based in Grand Rapids, to deliver a powerful visual centerpiece: a 16mm pitch, two-sided Electro-Matic LED sign measuring 16 feet high by 20 feet wide. This new sign replaced an aging unit, bringing Gordon Food Service’s local presence up to modern standards and maximizing their visibility to Macon Mall visitors.
This installation is a milestone for Universal Sign Systems—it’s the largest digital sign they’ve ever sold to Gordon Food Service, surpassing previous projects including a notable installation in Trotwood, Ohio.
Powerful Software, Stronger Service
One of the key reasons Gordon Food Service continues to invest in Electro-Matic signage is our intuitive content control software, which allows them to manage multiple signs across various locations simultaneously. Whether they’re promoting a local sale or broadcasting a company-wide message, they can do it with a few clicks—saving time and ensuring brand consistency.
Our five-year parts and labor warranty also gives partners like Universal Sign Systems peace of mind. They know we stand behind our products, and they can count on responsive service when needed. We’re honored to support Gordon Food Service’s continued growth and thankful for our collaboration with Universal Sign Systems, whose expertise and dedication help bring our technology to life across the country.
