Electro-Matic Visual Blog

5 Ways to Improve Community Engagement with Electronic Signs

Posted by Jason Sluyter on Jan 25, 2018 7:47:00 AM

 

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Topics: Business and Marketing, Electronic LED Sign, LED Displays

How to Price Outdoor Signs

Posted by Electro-Matic on Jul 26, 2016 2:00:00 PM


One of the first questions a new sign company owner asks is "How do I price my signs?" The more complex the design, the more expensive the final cost of the sign will be. Listed below are the main factors of pricing Outdoor LED Signs.

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Topics: Business and Marketing, Sign Companies, LED Displays

12 Car Dealership Marketing Ideas

Posted by Electro-Matic on Jul 14, 2016 6:00:00 AM

Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.

Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.

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Topics: Business and Marketing, LED Lighting

5 Ways to Increase Profit Margins for Sign Companies

Posted by Electro-Matic on Jun 27, 2016 6:00:00 AM

Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.

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Topics: Business and Marketing, Sign Companies, LED Displays

How to Prove Digital Signage ROI

Posted by Electro-Matic on Jun 23, 2016 12:00:00 AM

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

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Topics: Business and Marketing, Sign Companies, LED Displays

10 Ways to Cut Costs for Car Dealerships

Posted by Electro-Matic on Jun 16, 2016 6:00:00 AM

Owning a car dealership is definitely on the “difficult” end of the “ease of owning a business” scale. Keeping up with current industry trends, conducting business with different brands, and managing regular business operations all contribute to a less-than-ideal workload. Another major aspect of managing a car dealership is regulating business expenses - definitely not a detail to be overlooked. You can do things like spend less by buying in bulk or cut expenses by auditing your current energy use. While it may seem almost impossible to keep within your budget at the moment, follow these 10 steps to minimize expenses and cut costs for your car dealership.

1. Use Social Media

In order to reduce the cost of traditional advertising (i.e. radio ads, TV commercials, etc.) create and

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Topics: Business and Marketing, Going Green, LED Lighting

10 Sign Company Marketing Ideas to Increase Leads and Sales

Posted by Alan Nicholson on Jun 16, 2016 6:00:00 AM

If you are like the sign dealers I visit every day, you probably want one these three things: more (or more profitable) business, more time, or more help. Unfortunately, lack of time often restricts you from finding the other two.

With business owners like you in mind, here are 10 simple and inexpensive sign company marketing ideas that will lead to better sales:

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Topics: Business and Marketing, Sign Companies, LED Displays

How Digital Billboards Enhance Outdoor Advertising

Posted by Electro-Matic on Jun 13, 2016 6:00:00 AM

Drive down almost any highway in The U.S. and you will eventually see an electronic display sign. Whether they’re on the roadside warning of upcoming construction, road closure, or high in the air, outdoor messaging displays are everywhere. But the digital billboard advertising of today has come a long way since the very first outdoor LED displays.

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Topics: Business and Marketing, Sign Companies, LED Displays

10 Questions Every Sign Company Should Ask When Partnering With an LED Sign Manufacturer​

Posted by Derek Klanke on May 26, 2016 6:00:00 AM


When it comes time for your sign company to partner with a sign manufacturer, you'll want to be prepared with helpful questions that will determine which sign manufacturer is best fit for your sign company’s needs. That's why our sales team has put together the top 10 questions to ask sign manufactuers as a sign company.

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Topics: Business and Marketing, Sign Companies, LED Displays

5 Sales Tools For Every Sign Company

Posted by Electro-Matic on May 24, 2016 6:00:00 AM


Every sign company needs specific strategies in order to improve sales, brand recognition, and customer experiences. Outlined below are five sales tools for sign companies that every sign company should consider implementing.

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Topics: Business and Marketing, Sign Companies, LED Displays

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