The most tried and true tactic of marketing any service or product is talking about how much money the person will save by switching to that product. The same is true for any energy efficiency company marketing their products and services - ultimately, the biggest selling point for energy saving projects is how much money businesses can save by rethinking their approach to energy usage. However, in an effort to stand apart from the crowd, ESCOs also need to differentiate themselves.
Why Use Energy Audit Software?
Energy audits are extremely labor intensive, requiring physical walk throughs, large amounts of manual data collection and analysis of energy consumption. In order to do this, usually at least one year of utility bills have to be gathered and analyzed. For seasonality and benchmarking, utility bills dating back multiple years becomes necessary. Collecting, organizing, analyzing, and reporting all this data manually is quite an ordeal, which is why energy auditing software offerings have been developed and are gaining popularity.
Selling energy efficiency should be easy right? Who does not want to save energy and thus save money? Everyone wants to reduce their carbon footprint, and businesses want to save money and improve their profitability. The savings are obvious and the technology is proven. Why, then, are substantial energy projects so hard to get sold and implemented?