Electro-Matic Visual Blog

Interlochen Golf Course Benefits from new Electro-Matic LED Display

Posted by Molly Austin on Mar 24, 2020 2:13:38 PM

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Interlochen Golf Course been a Northern Michigan favorite since 1965. This 18-hole course showcases velvet greens and lush fairways and offers every golfer a great customer experience. The golf course shares this beautiful property with Bradley’s Pub & Grille, a year-round restaurant offering lunch, dinner, and drinks for locals and tourists alike. Only two miles from there, is the world-famous Interlochen Center for Arts. Each year, thousands of artists and arts patrons come to Interlochen to experience world-class educational and cultural opportunities. Students study music, theatre, visual arts, film, creative writing and dance, guided by an outstanding faculty and guest artists.

The former owner of Interlochen golf course didn’t operate their restaurant year-round, causing them to miss vital revenue streams for the property. When the new owner, Brad Dean, took over in 2016, he saw a huge opportunity serve locals, tourists, and to specifically target visitors of the Interlochen Center for Arts all year around.

Benefits of New LED Display

With the objective to completely renovate and rebrand the restaurant with new signage including an LED sign, Dean enlisted the help of Vic Starr of NuArt of Traverse City to design and implement the new signage and branding throughout the property. To match the rustic look of the sign and surroundings Vic Starr recommended an amber-colored Electro-Matic Fusion monochrome display.

The LED display gave Dean the flexibility to customize his message for daily specials and target visitors for every music act at the Arts Center. He also used it to target new golf memberships and public play.

The recent spread of the COVID-19 virus throughout the country has forced many restaurants to close, including Bradley’s Pub & Grille, who shut down their doors to in-room dining. They needed to adapt quickly to the reality of what is going on in the country. Dean took advantage of the LED signs ability to promptly switch up messaging and immediately started to promote carry-out, curb-side take out, and even offer the sale of ground beef to locals that couldn’t find it in grocery stores. 

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"Working with Electro-Matic has been a pleasure, says Vic Starr of NuArt. We are proud to support a local company and I appreciate the local sales support and reliability of the sign year-round."

Vic Star, Nuart Sign

"The LED sign has absolutely helped us adapt more quickly due to the recent dine-in closures required by the state of Michigan from the Covid-19 virus. We were immediately able to us the LED to advertise carry-out which has helped keep our revenue stream coming in and our staff working. The LED has been a vital part of the success of both the golf course and Bradley’s Pub & Grille."

Brad Dean, Owner

List products and services Electro-Matic used:
Electro-Matic Fusion Amber Display. 16mm 3x8’

Any external companies that helped on the project or solution and their services provided: 
Nuart Signs of Traverse City. Vic Starr. Nuart did the design and installation.

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Bricks Fuel Shows They're More than a Gas Station with LED Upgrade

Posted by Molly Austin on Jan 24, 2020 3:29:08 PM
 

As stated on their website, "Bricks was founded by Brad Yonker and Nick Fischer in Alto, MI. Together, Brad and Nick wanted to create a brand of their own with the freedom to sell their favorite foods, and give customers a fresh, convenient, and friendly experience they wanted but were not getting from a typical “gas station”. Being in the industry for years they knew what the public perception was of a “convenience store” or “gas station” and wanted to change that.Taking a suggestion to combine their names, the “Bricks” brand was born, along with a commitment to improve the industry standard by implementing their brand through all areas of business."  

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

United States Post Office Converts to LED Lighting with EM Visual

Posted by Electro-Matic on Dec 12, 2019 9:09:00 AM
 
The United States Post Office in Holland, MI was seeking a more efficient way to light the outside of their facility, including their mail car parking lot, as well as the interior of the building itself. The United States Post Office needed high-quality LED lighting with quick and easy installation capabilities.
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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, High Bay Lighting, LED Lighting, News

3 Tips for Getting the Best Retail Store Lighting

Posted by Electro-Matic on Aug 29, 2019 3:22:05 PM
 
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Topics: Going Green, Commercial Lighting, ESCOs, LED Lighting, Retail, Shopping Malls

Namdar Realty Group saves millions after LED Lighting Upgrade

Posted by Electro-Matic on Aug 14, 2019 1:53:12 PM
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News, Parking Lots and Structures, Property Management, Shopping Malls

Central Wesleyan Church dramatically increases web traffic after upgrading their LED display

Posted by Electro-Matic on Aug 5, 2019 2:03:44 PM
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Topics: Going Green, Electro-Matic Sign News, Churches and Places of Worship, LED Displays, News

Fifth Third sees a multi-million dollar net profit improvement after upgrading their LED bank lights

Posted by Electro-Matic on Jul 16, 2019 2:04:15 PM
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Topics: Going Green, Electro-Matic Sign News, LED Parking Lot Lighting, News, Banks and Credit Unions

Suburban Collection Showplace turns to Electro-Matic Visual for reliable Mass Notification System

Posted by Electro-Matic on Jul 16, 2019 11:35:01 AM
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Topics: Going Green, Electro-Matic Sign News, LED Displays, News, Sports and Entertainment Venues

Fashion Square Mall sees a 71% reduction in lighting energy levels after LED lighting upgrade

Posted by Electro-Matic on Jun 27, 2019 4:25:06 PM
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Topics: Going Green, Electro-Matic Sign News, LED Parking Lot Lighting, News, Retail, Shopping Malls

Kafka Granite, LLC benefits from their new outdoor LED sign

Posted by Electro-Matic on Jun 25, 2019 10:33:56 AM
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Topics: Going Green, Signs for Small Businesses, Electro-Matic Sign News, LED Displays, News