Electro-Matic Visual Blog

Here to Help: COVID-19 Additional Resources

Posted by Electro-Matic on Apr 7, 2020 4:10:55 PM

Electro-Matic is committed to ensuring the safety of our employees, customers, and partners as we continue to serve as an essential business. For your convenience, any additional resources you may need from us is listed here:

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Topics: News

Interlochen Golf Course Benefits from new Electro-Matic LED Display

Posted by Molly Austin on Mar 24, 2020 2:13:38 PM


Interlochen Golf Course been a Northern Michigan favorite since 1965. This 18-hole course showcases velvet greens and lush fairways and offers every golfer a great customer experience. The golf course shares this beautiful property with Bradley’s Pub & Grille, a year-round restaurant offering lunch, dinner, and drinks for locals and tourists alike. Only two miles from there, is the world-famous Interlochen Center for Arts. Each year, thousands of artists and arts patrons come to Interlochen to experience world-class educational and cultural opportunities. Students study music, theatre, visual arts, film, creative writing and dance, guided by an outstanding faculty and guest artists.

The former owner of Interlochen golf course didn’t operate their restaurant year-round, causing them to miss vital revenue streams for the property. When the new owner, Brad Dean, took over in 2016, he saw a huge opportunity serve locals, tourists, and to specifically target visitors of the Interlochen Center for Arts all year around.

Benefits of New LED Display

With the objective to completely renovate and rebrand the restaurant with new signage including an LED sign, Dean enlisted the help of Vic Starr of NuArt of Traverse City to design and implement the new signage and branding throughout the property. To match the rustic look of the sign and surroundings Vic Starr recommended an amber-colored Electro-Matic Fusion monochrome display.

The LED display gave Dean the flexibility to customize his message for daily specials and target visitors for every music act at the Arts Center. He also used it to target new golf memberships and public play.

The recent spread of the COVID-19 virus throughout the country has forced many restaurants to close, including Bradley’s Pub & Grille, who shut down their doors to in-room dining. They needed to adapt quickly to the reality of what is going on in the country. Dean took advantage of the LED signs ability to promptly switch up messaging and immediately started to promote carry-out, curb-side take out, and even offer the sale of ground beef to locals that couldn’t find it in grocery stores. 


"Working with Electro-Matic has been a pleasure, says Vic Starr of NuArt. We are proud to support a local company and I appreciate the local sales support and reliability of the sign year-round."

Vic Star, Nuart Sign

"The LED sign has absolutely helped us adapt more quickly due to the recent dine-in closures required by the state of Michigan from the Covid-19 virus. We were immediately able to us the LED to advertise carry-out which has helped keep our revenue stream coming in and our staff working. The LED has been a vital part of the success of both the golf course and Bradley’s Pub & Grille."

Brad Dean, Owner

List products and services Electro-Matic used:
Electro-Matic Fusion Amber Display. 16mm 3x8’

Any external companies that helped on the project or solution and their services provided: 
Nuart Signs of Traverse City. Vic Starr. Nuart did the design and installation.

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

5 Benefits of Upgrading to LED Hotel Lighting

Posted by Molly Austin & Armon Hightower on Mar 24, 2020 12:43:40 PM
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Topics: LED Lighting

How your LED Display can Help with COVID-19

Posted by Electro-Matic on Mar 23, 2020 6:08:32 PM

As the outbreak of COVID-19 spreads, many feel helpless and unsure of what their establishment can do to positively contribute. Fortunately, one of the fastest and easiest methods of relaying information to your community is with an LED display. Throughout this difficult time, it is important to keep in mind that consistent communication will be the key to increasing public awareness and safety.

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Topics: News

Electro-Matic Ventures Statement on COVID-19

Posted by Electro-Matic on Mar 17, 2020 2:18:02 PM

On behalf of Electro-Matic Ventures, we want to thank you for your patience during this challenging situation and provide you with an update on our response regarding the Novel Coronavirus (COVID-19) pandemic.

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Topics: News

Should You Upgrade to LED Warehouse Lighting?

Posted by Molly Austin & Armon Hightower on Mar 6, 2020 4:05:15 PM

LED lighting has various benefits compared to fluorescent lights and metal halide bulbs. LEDs provide better energy usage and maintenance as well as a better quality light, so they are perfect for large, open facilities. There are numerous benefits of using LED warehouse lighting that most don’t immediately realize. Much of this has to do with the technological differences between LED lights and conventional lighting.

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Topics: LED Lighting

Ensure Public Safety with LED Outdoor Landscape Lighting

Posted by Molly Austin & Armon Hightower on Mar 5, 2020 10:16:56 AM

One of the major benefits of having LED outdoor landscape lighting is enhancing safety. Public parks need to maintain a good lighting level at night to prevent crime and reduce accidents for pedestrians. Well-lit parks and recreational areas give people a sense of security and confidence when they step out after sundown, enhancing people’s perception of safety and boost park visitation. LED outdoor landscape lighting systems will improve usability as well as the aesthetics of the area. Evenly spaced, bright lighting allows daytime activities to extend into the evening hours such as sports, walking, bicycling, and cookouts. An overall increase in lighting for public parks is beneficial to the overall environment by daunting crime and encouraging after-dark community activities.

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Topics: LED Lighting

Reasons to Use a LED Video Wall in Church

Posted by Molly Austin & Armon Hightower on Feb 28, 2020 3:24:03 PM

LED screens for churches have turned out to be gradually popular recently as many have decided to upgrade their spaces by installing LED video walls in their sanctuaries. These video walls enable church leaders to share customized videos, images, and text (such as worship lyrics or scripture), live feeds, and other content such as messages and news. Churchgoers have actively participated in worship through additional visual features during services. 

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Topics: LED Displays

Dewitt Marine sees Increase in Sales with LED Sign Upgrade

Posted by Electro-Matic on Feb 25, 2020 12:43:57 PM

Dewitt Marine is a North Michigan full-service marina located at the mouth of Clam River on Torch Lake. They are the place that can satisfy all of your boating needs. Not only are they able to provide amazing boat rentals, service, repair, and new and used boat sales, but Dewitt Marine also has an easy-access store called The Clam Shack. The Clam Shack is fully stocked with everything from beer, wine, soda, ice, food, snacks, water toys, towels, lotion, sunglasses, toiletries, and apparel. It also serves as a convenient gas spot with easy dock access so you can simply pull your boat right up to the pump and pick up your cooler supplies for your day on the lake. 

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Topics: LED Displays

How LED School Signs Improve Communication and Involvement

Posted by Molly Austin & Armon Hightower on Feb 24, 2020 2:11:26 PM

Within the evolving trend of digital advertisement, there are various purposes for LED signage, especially when it comes to schools and universities. In the world of education, communication is critical. Digital signage is replacing old-school academic signs in school systems’ overall communications platforms. However, LED school signs do more than just display mere text and video. Digital school signage ultimately creates an active network of parents, students, teachers, staff, and the general public within the community. Schools serve as beacons of their communities while being a community within itself, where various activities take place and loads of announcements occur at any given time. The content can be a mixture of entertainment, school news and events, local information and more.

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Topics: LED Displays