Electro-Matic Visual Blog

4 Revenue-Generating Differences Between Static and Digital Billboards

Posted by Jason Sluyter on Aug 16, 2018 7:00:00 AM

Billboards, regardless of their style, can be an excellent source of revenue and provide a very attractive return on investment. Deciding between opting for a static billboard or digital billboard can be a difficult choice as the up front costs of a digital billboard are a larger investment than a static billboard. However, digital billboards can help you produce revenue at a much higher rate than static billboards. 

Here are 4 Revenue-Generating Differences Between Static and Digital Billboards

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Topics: LED Displays

Harvest Barn Word of Life Church Reduces Energy Bill by 75% With LED Lighting

Posted by Jesse Cameron on Jun 13, 2018 1:16:30 PM
 
Harvest Barn Word of Life Church in East Jordan, MI decided that it was time to move on from Incandescent lights and install LED lighting. Electro-Matic Visual , A+ Lighting Solutions, and City Sign Erectors were able to supply and install their new LED lights to cut their energy bill by over 75%.

The significant energy savings comes from Harvest Barn Church removing their previous 108 – 500 Watt incandescent lights and replacing them with 40 high efficient 178 Watt LED lights. This is where LED lighting makes traditional light look silly. LED lighting is able to use significantly less energy, with less fixtures and provide a better quality and brightness of light.

Electro-Matic Visual found A+ Lighting Solutions to be the best fit to supply the lighting fixtures for Harvest Barn Church. After the correct fixtures were chosen, the lights were installed by City Sign Erectors to complete the job.

"A+ Lighting assisted Electro-Matic in finding the best product for the customer - the fixture that was selected provided excellent light with no shadows, reduced the energy use by over 75%, and includes a 10-year warranty, insuring that the customer will not have to think about lighting for many years." – Chad Nienhuis, A+ Lighting Solutions

Not only is Harvest Barn Church going to benefit financially from the future years of energy savings, but they also experienced an outstanding rebate incentive from Michigan Saves and Consumers Energy by switching to LED lighting. Their rebates totaled to be approximately $15,000. Harvest Barn Church may use their rebate money to continue to improve their Church by adding an LED sign in the near future.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com
 
Calculate Your ROI
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Simply Fresh Uses New LED Sign for Significant Traffic Increase

Posted by Jesse Cameron on Jun 13, 2018 9:43:04 AM
 
Simply Fresh Market is loaded up with healthy eats. This amazing store sells organic food and produce with excellent quality. Not only does Simply Fresh Market have tons of food and produce, but they also have their own menu of sandwiches and pizza. With such a great product and service offering Simply Fresh Market needed an LED sign to communicate their wide product and service offerings. Electro-Matic Visual and Image 360 of Brighton were able to complete the job with a 11mm Fusion LED display. 
 
After the installation from Image 360 of Brighton and the Fusion LED display from Electro-Matic Visual, Simply Fresh Market was able to see a significant increase in traffic and uplifted sales.

“After we had our new Fusion LED sign installed we saw a 225% increase in business in the first week.” –  Simply Fresh Market

Simply Fresh Market takes full advantage of their full-color 11mm LED Fusion display. They use high engagement content that looks great on their display that attracts the eye of passing traffic. The use their LED sign to promote their newest goods, menu items and any sales that might be going on.

This great 11mm LED display will provide Simply Fresh Market the opportunity to continue to drive more customers through the door for years to come.
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

Pheasant Run Plaza Uses New LED Sign to Attract More Customers For Their Tenants

Posted by Jesse Cameron on May 16, 2018 10:40:07 AM
 
Pheasant Run Plaza in Farmington Hills, MI resides on a high traffic street making it an ideal candidate for an LED sign. The plaza has a great balance and is home to several big chain restaurants and other local business and restaurants and made a perfect fit for installing an 16mm Fusion LED display.

Electro-Matic Visual and Image 360 of Brighton made this project become possible. Image 360 approached Electro-Matic Visual for the Pheasant Run Plaza and choose their new Fusion LED sign because of quality, warranty and service. "We decided to use an Electro-Matic Visual LED display because we know that we are getting great service, quality and warranty, that's what keeps us coming back." - Joe Nagel, Image 360 of Brighton

Before the new LED sign was installed, Pheasant Run Plaza had a static sign that could only advertise the name of the plaza. Now with their new Fusion LED Sign from Electro-Matic Visual they can inform the passing traffic about what businesses are actually in the plaza. Not only can they inform what businesses reside there, but they can also promote any weekly specials, deals, or promotions for any given business.

The tenants are also loving the new Fusion LED sign. It gives them an opportunity to advertise their newest products and promote their services at their convenience.
 
“The tenants are really using the sign effectively with good content and because of it they are seeing an increase in customers.” – Joe Nagel, Image 360 of Brighton
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

ACME Sign Brings in Electro-Matic Visual for LED Sign Application

Posted by Jesse Cameron on Apr 10, 2018 3:38:17 PM
 
Blackhawk Bank and Trust of Rock Island, IL was searching for an LED sign to improve their company image, create rapport with their community, and advertise their business offerings in an effective way. ACME Sign and Electro-Matic Visual collaborated and supplied the needed materials and services to accomplish Blackhawk Bank and Trust’s goals.

The 16mm, 60x144, LED display will serve as Blackhawk Bank and Trust’s personal billboard for many years to come. They can now easily communicate with their community on any of their offerings like: eBanking, financial services, loans, credit cards, personal IRA’s, Personal saving accounts, and much more. The new LED sign will give them the exposure they need to connect with their community and drive in more customers.

ACME Sign chose to use an Electro-Matic Visual Fusion electronic message center to complete the project. ACME has chosen to use an Electro-Matic Visual LED Sign in past projects as well. What ACME sign enjoys about Fusion LED Signs from Electro-Matic Visual is the combination of tech support, image, maintenance and response time.

“Working with Electro-Matic Visual over the years we know that we are going to get great Tech Support, quick response times when issues arise, and great image quality on their LED signs. That combination keeps us choosing Electro-Matic Visual.” - Doug Jarvis, ACME Sign

Electro-Matic Visual looks forward to future projects with ACME Sign and providing solutions for more companies like Blackhawk Bank and Trust.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Electro-Matic Visual's Fusion LED Sign Gives A West Michigan Car Wash A Competitive Advantage

Posted by Jesse Cameron on Mar 21, 2018 10:39:43 AM
 
Joymar Inc. is the parent company to three different car washes in West Michigan. Featured in this success story is Jenison Car Wash, located in Jenison, MI and just south west of Grand Rapids. Jenison Car Wash and general manager Greg Russo, chose Electro-Matic Visual to add a Fusion LED display to consistently attract more customers and to stay competitive.

Jenison Car Wash believed that static signs and traditional reader boards, like they had before, was just too much of a nuisance and were not effective. Having an employee change a static sign daily, or weekly, is time consuming. Jenison was seeing that they were spending too much time manually changing their reader board for a message that was getting overlooked.

From a competitive standpoint, Jenison Car Wash felt that adding an Electro-Matic Visual Fusion LED display would separate them from potential competition. An LED sign gives businesses the opportunity to have an attractive, modern look while connecting with passing traffic.

Jenison Car Wash has been enjoying their new full color, 16mm, 4’x8’, LED display and they have been seeing great results. Their three-month subscriptions and monthly memberships have seen a significant boost. They also advertised that they were hiring on their LED sign and got convincingly more applications when they tried the same thing with their old static reader board. Jenison Car Wash chose Electro-Matic Visual over the competition for several important reasons, including:
  • Customer service
  • Image quality
  • Five year parts and labor warranty
Because of what Electro-Matic Visual’s provides and after the success that Jenison Car Wash has had with their LED display they are expecting to add one to their Cascade location.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Culver's of Lake Zurich, IL Installs LED Sign to Promote Their Menu Items

Posted by Jesse Cameron on Feb 15, 2018 10:24:45 AM
Culver’s is a well-known restaurant that is especially popular in the Midwest with the original location residing in Wisconsin. Culver’s now has 649 locations around the United States. The Culver’s in Lake Zurich, IL wanted to add an LED sign and looked to Electro-Matic Visual to provide the solution.

Electro-Matic Visual has provided over 100 LED sign solutions for Culver’s restaurants across the mid-west, making Electro-Matic Visual the best fit for the Culver’s of Lake Zurich. A 16mm Fusion full color LED display was installed for Culver’s of Lake Zurich to promote their delicious “flavor of the day” custards, pressed and seared Butterburgers, premium chicken and other mouth watering deals.

The Culver’s of Lake Zurich will not only get to enjoy their new eye-catching LED display, but they will also take advantage of Electro-Matic Visual’s Media Services Library that is full of pre-made content. The Media Services Library gives LED sign owners the luxury of having free compelling content on their sign at their luxury.

Culver’s has many different promotions that would take a large amount of energy and time to promote in traditional ways. Now the Culver’s of Lake Zurich, with their new LED sign, will be able to easily promote their great tasting deals at the pace that they require.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Starbucks of Saginaw, MI Includes LED Lighting On New Building

Posted by Jesse Cameron on Feb 15, 2018 10:23:35 AM
 
Starbucks is known for their premium coffee, espresso, lattes. With over 13,000 Starbucks locations in the United States, Starbucks has become one of the most recognizable brands today. The Starbucks located in Saginaw, MI was recently opened, but before it was ready for its grand opening, Starbucks wanted the inside and outside of their building to welcome and comfort customers. That’s where Electro-Matic Visual came in to provide Starbucks with LED lighting to meet their requirements.

As you may have noticed, most Starbucks have great architecture and other high quality aesthetics. LED lighting is the perfect compliment for great architecture, as it highlights the buildings strongest points and gives customers and guests a sense of welcoming and comfort.

To meet Starbuck’s goals Electro-Matic Visual engineered a solution with better lighting, better energy efficiency and more cost effective. The project included a list of several different Electro-Matic Visual products to complete the job in full including:
  • (9) LED AP Pole Lights - ranging from 120W to 300W depending on location
  • (12) 2x4 LED Panel Lights - powered at 34W
  • (14) LED Wall Sconce Lights - powered at 15W
  • (12) LED AP Wallpack Lights – powered at 25W
The Starbucks of Saginaw, MI has been enjoying and benefiting from their LED lighting, provided by Electro-Matic Visual, since late 2017. Starbucks is amazed by how the building looks and will be benefiting from the LED lighting for years to come.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com
 
Calculate Your ROI
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

How Long Do LED Signs Last? 

Posted by Derek Klanke on Feb 8, 2018 7:49:00 AM

How long do LED signs last?

How long do LED signs last? To answer that question, it’s important to determine the type of sign, the construction and conditions surrounding the sign. Read on to see how to extend the life of your LED sign and how long you can expect your LED to last.

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Topics: LED Displays

4 Ways to Save Time With Digital Signage

Posted by Electro-Matic on Feb 1, 2018 7:39:00 AM

benefits of digital signage

Staying busy is a good thing; it usually means your business is doing well. However, finding time to accomplish small tasks throughout the day becomes difficult, to say the least. There are many ways to save time with digital signage, allowing you to accomplish small tasks during the day faster, and as a result, increase your productivity.

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Topics: LED Displays

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