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Detroit Zoo Installs LED Displays, ID Signage, and Photo Op Structure from Electro-Matic Visual

Posted by Electro-Matic on Jun 11, 2024 3:54:47 PM


For over a century, The Detroit Zoological Society has been fostering meaningful connections among people, animals, and the natural world. They offer engaging experiences that educate and inspire the  community, prioritize the care and conservation of animals, and advocate for a healthier natural world through sustainability. Their efforts ignite positive change and build lifelong connections.

While their commitment to these connections remains true, the Zoo continues to evolve. As they strive to be a catalyst for positive change in a world where animals and nature are valued, understood, and protected by all, they are thrilled to introduce a new brand identity that celebrates their mission.

Rebranding after more than 25 years

Before May 2024, The Detroit Zoo has only ever had three water tower designs in its history. The first, when it opened in 1928, another in 1986, and a third shortly after in 1998. When they began reimagining their visual identity over two years ago, they aimed for a modern yet timeless design that embodies their organization's future. Their new branding enables them to share their story in fresh and exciting ways. The dynamic shapes in their logos and branding serve as a canvas to highlight how the Detroit Zoo fosters meaningful connections daily, and underscores their vital conservation efforts.

Detroit Zoo and Electro-Matic Visual Collaboration

The zoo's organization-wide rebrand, included a total makeover to the iconic water tower, new websites and logos for the society, the zoo, and the Belle Isle Nature Center. Additionally, the Detroit Zoo collaborated with Electro-Matic Visual to install two new LED displays, two roadside monument signs, and an incredible 18-foot-wide photo op sculpture.

EM Visual's Contribution to Detroit Zoo Rebrand:

  • New ID Signage on 10 mile road 
  • New ID Signage on Woodward Ave
  • New ID Signage on Parking Garage 
  • 18 ft. Photo Ops Structure
  • Two 2.5 mm Digital Displays at the front entrance from outside the main gate near the ticket windows

Before & After:

zoo garage

Before & After:

zoo sign (1)

"We were honored to be awarded this project and are very excited about how the LED Displays, Signage and Photo Op turned out. Thank you to our staff, vendor partners and amazing team at the Zoo."

— James Baker III, Vice President of Electro-Matic Visual


“True works of art! Thank you for your partnership!”

—  Kimberly Waatti, Director Of Marketing | Detroit Zoological Society

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Topics: Going Green, Electro-Matic Sign News, News

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