Banks and credit unions must embrace innovative ways to communicate with customers and enhance their overall experience. One of the most effective tools for achieving this is LED displays. These digital signs provide a modern, engaging, and dynamic way to share information, promote services, and improve customer engagement.

LED Solutions for Banks and Credit Unions

LED technology is energy-efficient and environmentally friendly, aligning with sustainability initiatives that many banks and credit unions strive to support. Parda Credit Union, a financial institution with multiple locations across Michigan, is taking a proactive approach to increasing visibility and engaging with potential customers. Recognizing the need for dynamic, eye-catching signage, they explored LED display solutions to better promote their services to passers-by.

Collaboration and Project Execution

A live sign demonstration was conducted at Parda Credit Union’s main office to evaluate LED display options. The team compared 6mm and 10mm pixel pitch displays, assessing their ability to present clear graphics and legible text. Ultimately, the credit union selected the 6-millimeter option due to its superior flexibility in showcasing vibrant visuals and multiple lines of text.

To bring their vision to life, a collaboration with Signs by Tomorrow in Holland facilitated a streamlined installation process, ensuring the LED displays met the credit union’s branding and visibility goals. As the project progresses, a follow-up meeting has been planned to assess further opportunities for expanding LED signage across more locations.

Investing in LED Technology

For content management, Parda Credit Union prefers to use its own software platform called BrightSign. To continue using this software, they provided us with BrightSign players that we were able to seamlessly integrate into our LED display units. Parda can now manage and deliver content on our signs without interruption—ensuring they can efficiently communicate promotions, financial services, and community initiatives.

Parda Credit Union's investment in our LED signage allows them to position themselves as a modern, customer-focused financial institution, leveraging LED technology to enhance engagement and outreach. As they continue to grow, these digital displays will play a crucial role in communicating their value to both existing and potential members.