In the world of LED signage and video walls, no two projects are ever the same. Every installation comes with its own environment, application, and set of expectations. Yet, despite these differences, many outdoor digital signage projects run into the same avoidable issue—outdated or misaligned specifications.

Why Outdated Specs Can Derail Your Outdoor LED Signage Project (And How to Avoid It)

It might sound minor, but spec errors are one of the most common pitfalls in the industry. We’ve seen it time and time again:

• A sign is installed that doesn't meet resolution expectations.
• The display size doesn't match standard branding formats.
• The software or communication platform is clunky, outdated, or incompatible with the client’s needs.

More often than not, these issues aren’t due to poor design or bad intent. The real culprit? A set of specifications that were copied and pasted from a previous project—without considering today’s technology or the current project's unique demands. In a fast-moving industry where technology evolves quickly, those specs can become obsolete fast.

Why Collaboration Matters

This is where the relationship between architects and signage suppliers becomes essential. We recognize that architects are juggling dozens of disciplines—mechanical systems, lighting, accessibility, structural integrity—the list goes on. 

Digital signage is just one piece of a much larger puzzle. And unfortunately, it is often the most visible piece of the puzzle. It’s the first thing the public sees. It helps define a space’s identity. And when it doesn’t work, everyone notices. That’s why partnering with the right signage supplier early in the process can make all the difference.

How we Help get it Right

Our goal is simple: make your job easier and help you wow your client. That means we’re here to help you:

• Providing clear, project-specific recommendations that align with performance expectations, budgets, and design intent.
• Align specs with the latest LED technology and capabilities
• Ensure resolution, size, and brightness meet project needs
• Recommend compatible and user-friendly software solutions
• Prevent change orders and costly last-minute adjustments
• Deliver a finished product that works—and impresses
• Making sure the LED product you specify today doesn’t become a headache during installation or cause second-guessing soon after.

When you work with an experienced signage provider who understands both the technical details and the design vision, you reduce friction during installation and increase confidence across the board.

Let's Review Your Specs Together

If you're working on a project that involves outdoor signage, scoreboards, or a video wall—whether for a school, stadium, corporate lobby, or public space, Alan Nicholson would be happy to help ensure your spec is up to date, accurate, and easy to implement. You’ll save time, avoid costly change orders, and most importantly, deliver a result that makes your client proud.

Feel free to reach out anytime if you'd like to review or develop a signage spec for an upcoming project.

Outside Sales Manager
ajnicholson@electro-matic.com
(616) 250-4502