Electro-Matic Visual Blog

 

Century 21 located in Marshfield, WI previously had an LED digital display, but with an unfixable large malfunction the LED sign was out of commission. In need of new LED display Stratford Sign Company and Electro-Matic Visual were able to replace the old LED display with a new Fusion LED display.

Stratford Sign Company looked no further than Electro-Matic Visual, who had just released their high quality Fusion LED display. With perfect timing Stratford was able to install this 11mm sign instead of the originally planned 16mm with minimal price difference.

“The new 11mm Fusion display from Electro-Matic Visual was our best option because we were able to provide the end user with a great looking and performing product at a competitive price.” – Craig Kirsch, Stratford Sign Company, Operations Manager

The upgrade to an 11mm pixel pitch will benefit Century 21 as they plan to show off their excellent inventory of houses to passing traffic. With a better picture, the detail of the houses will be more impactful to passing traffic.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

 

KFC Corporation was started more than 70 years ago and it all started with a single cook that created the world famous recipe. Today, KFC is in 125 countries are territories around the world. As KFC is evolving, this particular KFC franchisee located in Trotwood, OH wanted to upgrade their static sign to an LED sign to promote new menu items, home style sides, buttermilk biscuits, catering, and of course their world famous chicken.

As the restaurant was being remodeled, it seemed like the perfect time to add Electro-Matic Visual’s electronic digital signage to the marketing mix.

“With our new LED sign from Electro-Matic we have seen our sales increase by 30%. At first I was against getting and LED sign, but now that we have one and have seen the results I wouldn’t open another KFC restaurant without one.” – Joan Bowling, KFC Owner

Since the installation of their new electronic message center KFC has been seeing some wonderful results. Beyond an overall increase in revenue and profit margin that exceeded their expectations, they now have the ability to effectively promote other elements of their business, such as the catering services they offer that they had a hard time doing with their old static signage.

“Our catering business has exploded from our LED slides – it’s so easy to create compelling and effective content using Electro-Matic’s software to drive more business to our restaurant.” – Heather Bowling, KFC Owner  

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

Weathervane Heating and Cooling, Inc. of Howell, MI is known for their high quality, “Luxaire” Heating and Air Conditioning units and their professional knowledge on heating, cooling, and ventilation. Weathervane offers the highest level of home comfort by consisting of efficient, reliable and cost effective products and services. Much like Weathervane’s foundation, Electro-Matic Visual’s LED displays proved to be the right fit because it matched the high level of efficiency, reliability, and cost effectiveness and with the help from Image 360 the project was able to be completed.

Image 360 and Electro-Matic Visual were able to give Weathervane this attractive sign to help them reach the traffic driving by. Their location sits well above the road and it was previously harder for people to identify what exactly the building was on top of the hill.

“Weathervane Heating & Cooling had no sign and are 100 feet above road level. They needed a unique way to communicate to vehicles driving by. Electro-Matic Visual’s message boards got the job done.” – Joe Agius, Sign Designer, Sales & Content Creator, Image 360 – Brighton, MI

Now with their new LED sign they are able to communicate with passing traffic to promote their “Luxaire” Heating and Air Conditioning units and their best service offers. Not only are they able to promote deals on products and services, but now their sign can help build their brand image and professionalism that they have.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Fuzzy's Restaurant in Saginaw, MI lost their previous LED sign board because of a mechanical error. Fuzzy's Experienced a decrease of 25% in business without an operating LED sign. With an unsettling feeling of not having their LED sign operating they decided to partner with Electro-Matic Visual to replace their old LED sign. 

 

Electro-Matic Visual implemented an LED sign to increase their traffic flow and to eliminate the headache of changing the message manually. With their new LED Sign they will be able to display full color messages to ongoing traffic with multiple messages and allow them to be even more creative with their specials and seasonal treats.

 

Their LED display has been paying major dividends for Fuzzy’s. “We have seen an increase of business of 25% since the sign has been installed and we are talking about a business that has been around in the same location for 20 years.” – Ellaine Tambouids, Fuzzy’s Family Diner, Owner

 

Fuzzy's can now continue their business operations as they were with their new LED display. This goes to show that even an established restaurant with a great reputation can loose sales because of poor signage. Electro-Matic Visual was privileged to partner with Fuzzy's to accommodate their business goals.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

Burnips Equipment Co. has five different locations throughout the state of Michigan. Their newest store home of Dorr, MI has an extensive line of products that customers can buy new, used or rent. Their new opening and deep line of product offerings and options, makes implementing an LED sign complementary to their business.

 

Praise Sign Company, Burnips Equipment Co. and Electro-Matic Visual collaborated to make this great LED display application happen. " It has been a great experience working with Alan the West Michigan rep for Electro-Matic visual. A great big thank you for all the help you've provided for this Burnips project. Without you this would not have been so successful. Your products, service, and followthrough are top notch." - Robert Prindle, Praise Sign Company

With their newly installed LED sign they are able to inform passing traffic about their newest products that they just got in and are running a limited time special. Passing by Burnips Equipment you may not be able to tell that they offer rental equipment. With their new LED display they can make it known they do offer rental equipment, so you don’t have to buy equipment for a one-time job.

Purchasing a new tractor is like buying a car. It can be expensive, but you have options and just like a car you can buy it new or used and have financing available. Burnips now has the flexibility to advertise their financing options on their LED display. This will help them give exposure to the numerous options available to customers when buying new products at Burnips.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, MI. Front Street Insurance and Andrew Kohlmann, owner of Image360 of Traverse City, they concluded that an LED message center from Electro-Matic Visual would be best for this application because of the slow moving, high volume, traffic passing by and Electro-Matic Visual’s dependable tech support and training team.

“Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.”- Andrew Kohlmann, Owner, Image360 Traverse City

Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display. The reasoning to go with a high-resolution display was for a several different reasons. The first being is that it looks outstanding, even when you are close to the display. The second is because with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. And third, the full color high-resolution display draws the attention to the business and sign, acting like a personal billboard for their business.

 

Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Formed in 1969, Electro-Matic has been transforming American industries by supplying automation components and solutions to leading U.S. manufacturers. Electro-Matic has continued to be a leader in emerging technologies and over the past 20 years Electro-Matic Visual Products Group has been a frontrunner in building LED lighting and display applications. Our programmable LED signs and LED lighting that you see around North America, inside and out of retail stores, churches, billboards, municipalities, schools and much more make up the core of who Electro-Matic Visual is today.

Topics: Marketing, Signs for Small Businesses, LED Displays

Electronic Message Centers: LED Bank Signs

More and more banks, financial institutions and credit unions are using electronic message centers. What's the big hype about them? Electronic message centers can now do more than just your average time and temperature. Technology, as we all know, is advancing quickly and so are these signs. Electronic message centers have advanced into personal digital digital billboards, if you will.

Topics: Business and Marketing, Signs for Small Businesses, LED Displays

Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.

Topics: Business and Marketing, Signs for Small Businesses, LED Displays

Both outdoor and indoor LED signs can be an effective addition to any business marketing and communication strategy. There are an infinite number of messages that you can communicate through your LED sign to achieve unique purposes and goals. The keys are knowing who you want to reach and for what purpose to create a compelling message. Here are LED sign messaging ideas that you can use to create brand awareness, bring in past customers and attract new ones. 

Topics: Business and Marketing, Signs for Small Businesses, LED Displays