Electro-Matic Visual Blog

Jesse Cameron

Recent Posts

Wayne County Parks use LED Displays to Communicate with Customers

Posted by Jesse Cameron on Aug 20, 2019 9:57:30 AM
 
Customer
Wayne County Parks is a division of Wayne County Public Services that is committed to enhancing the quality of life for families and citizens of the 43 communities of Wayne County. It hosts numerous events throughout the year.

Background
One event in particular includes the Lightfest, which takes place at Hines Park. The Lightfest is the Midwest's longest drive-through holiday light display, stretching approximately 4.5 miles, featuring more than 47 giant animated displays, and more than one million lights!
 


Objective

Outside of their website, print, and banners, Wayne County Parks had no way to display news or any other important park information. They wanted a better way to communicate the dates and times of not only their annual Lightfest event, but all of their events year-round.

Solution

The LED Sign chosen from Electro-Matic Visual was actually the same design as one of our trailer demos, but with an additional custom wrap. This allows Wayne County Lightfest the flexibility to put their sign where they want during peak hours, or move its location for different events. For further assistance throughout the year, Electro-Matic provided a permanent 16mm LED sign on the Hines Park premises as well. 

Benefits

The information on the upgraded LED display helped the line to move faster and more efficientlymaking the experience for everyone much more enjoyable. Considering this is a seasonal operation for Wayne County Parks, they are able to transfer the sign to other events in the spring, summer, and early fall.

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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Dow Event Center Gets an LED Upgrade

Posted by Jesse Cameron on Dec 10, 2018 5:00:59 PM
 
The Dow Event Center is an entertainment venue in Saginaw, MI, managed by SMG. The venue hosts a multitude of events. From banquets, to sports, and from conferences to concerts, this venue can support any function for entertaining.

With the Dow center hosting many events, they want to make sure that their customers feel safe entering, and exiting the event they are attending. They started receiving complaints about the parking lot lighting levels, so they started looking into options on how to improve the lighting as well as save on energy as well.

Electro-Matic came in to do a light survey in the parking lot, and the results were the below the foot candle and IES standard. Their current lighting was outdated, and the poles were placed very far apart. The Dow Event Center, SMG and Electro-Matic needed to work together to increase the light levels and decrease the energy usage and obtain safe entrance for customers attending events.

Next Steps:
Electro-Matic had to design, a lighting system using various optic controls to spread the light and reach the IES standards. A photometric design was created and presented to both Saginaw County and the Dow event Center. Once the drawing was approved, the lights were manufactured, permits were pulled and the lights where installed.

Outcome:
The Dow Event Center increased the Foot Candle levels by a third and decreased their energy by two-thirds and the customers now have safe light to attend events. A season ticket holder of the Saginaw Spirt hockey team, was more than impressed with the improvement: “As a season ticket holder, I have never felt safer entering the arena to watch a hockey game with my kids’.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com
 
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Harvest Barn Word of Life Church Reduces Energy Bill by 75% With LED Lighting

Posted by Jesse Cameron on Jun 13, 2018 1:16:30 PM
 
Harvest Barn Word of Life Church in East Jordan, MI decided that it was time to move on from Incandescent lights and install LED lighting. Electro-Matic Visual , A+ Lighting Solutions, and City Sign Erectors were able to supply and install their new LED lights to cut their energy bill by over 75%.

The significant energy savings comes from Harvest Barn Church removing their previous 108 – 500 Watt incandescent lights and replacing them with 40 high efficient 178 Watt LED lights. This is where LED lighting makes traditional light look silly. LED lighting is able to use significantly less energy, with less fixtures and provide a better quality and brightness of light.

Electro-Matic Visual found A+ Lighting Solutions to be the best fit to supply the lighting fixtures for Harvest Barn Church. After the correct fixtures were chosen, the lights were installed by City Sign Erectors to complete the job.

"A+ Lighting assisted Electro-Matic in finding the best product for the customer - the fixture that was selected provided excellent light with no shadows, reduced the energy use by over 75%, and includes a 10-year warranty, insuring that the customer will not have to think about lighting for many years." – Chad Nienhuis, A+ Lighting Solutions

Not only is Harvest Barn Church going to benefit financially from the future years of energy savings, but they also experienced an outstanding rebate incentive from Michigan Saves and Consumers Energy by switching to LED lighting. Their rebates totaled to be approximately $15,000. Harvest Barn Church may use their rebate money to continue to improve their Church by adding an LED sign in the near future.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com
 
Calculate Your ROI
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Simply Fresh Uses New LED Sign for Significant Traffic Increase

Posted by Jesse Cameron on Jun 13, 2018 9:43:04 AM
 
Simply Fresh Market is loaded up with healthy eats. This amazing store sells organic food and produce with excellent quality. Not only does Simply Fresh Market have tons of food and produce, but they also have their own menu of sandwiches and pizza. With such a great product and service offering Simply Fresh Market needed an LED sign to communicate their wide product and service offerings. Electro-Matic Visual and Image 360 of Brighton were able to complete the job with a 11mm Fusion LED display. 
 
After the installation from Image 360 of Brighton and the Fusion LED display from Electro-Matic Visual, Simply Fresh Market was able to see a significant increase in traffic and uplifted sales.

“After we had our new Fusion LED sign installed we saw a 225% increase in business in the first week.” –  Simply Fresh Market

Simply Fresh Market takes full advantage of their full-color 11mm LED Fusion display. They use high engagement content that looks great on their display that attracts the eye of passing traffic. The use their LED sign to promote their newest goods, menu items and any sales that might be going on.

This great 11mm LED display will provide Simply Fresh Market the opportunity to continue to drive more customers through the door for years to come.
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

Pheasant Run Plaza Uses New LED Sign to Attract More Customers For Their Tenants

Posted by Jesse Cameron on May 16, 2018 10:40:07 AM
 
Pheasant Run Plaza in Farmington Hills, MI resides on a high traffic street making it an ideal candidate for an LED sign. The plaza has a great balance and is home to several big chain restaurants and other local business and restaurants and made a perfect fit for installing an 16mm Fusion LED display.

Electro-Matic Visual and Image 360 of Brighton made this project become possible. Image 360 approached Electro-Matic Visual for the Pheasant Run Plaza and choose their new Fusion LED sign because of quality, warranty and service. "We decided to use an Electro-Matic Visual LED display because we know that we are getting great service, quality and warranty, that's what keeps us coming back." - Joe Nagel, Image 360 of Brighton

Before the new LED sign was installed, Pheasant Run Plaza had a static sign that could only advertise the name of the plaza. Now with their new Fusion LED Sign from Electro-Matic Visual they can inform the passing traffic about what businesses are actually in the plaza. Not only can they inform what businesses reside there, but they can also promote any weekly specials, deals, or promotions for any given business.

The tenants are also loving the new Fusion LED sign. It gives them an opportunity to advertise their newest products and promote their services at their convenience.
 
“The tenants are really using the sign effectively with good content and because of it they are seeing an increase in customers.” – Joe Nagel, Image 360 of Brighton
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

ACME Sign Brings in Electro-Matic Visual for LED Sign Application

Posted by Jesse Cameron on Apr 10, 2018 3:38:17 PM
 
Blackhawk Bank and Trust of Rock Island, IL was searching for an LED sign to improve their company image, create rapport with their community, and advertise their business offerings in an effective way. ACME Sign and Electro-Matic Visual collaborated and supplied the needed materials and services to accomplish Blackhawk Bank and Trust’s goals.

The 16mm, 60x144, LED display will serve as Blackhawk Bank and Trust’s personal billboard for many years to come. They can now easily communicate with their community on any of their offerings like: eBanking, financial services, loans, credit cards, personal IRA’s, Personal saving accounts, and much more. The new LED sign will give them the exposure they need to connect with their community and drive in more customers.

ACME Sign chose to use an Electro-Matic Visual Fusion electronic message center to complete the project. ACME has chosen to use an Electro-Matic Visual LED Sign in past projects as well. What ACME sign enjoys about Fusion LED Signs from Electro-Matic Visual is the combination of tech support, image, maintenance and response time.

“Working with Electro-Matic Visual over the years we know that we are going to get great Tech Support, quick response times when issues arise, and great image quality on their LED signs. That combination keeps us choosing Electro-Matic Visual.” - Doug Jarvis, ACME Sign

Electro-Matic Visual looks forward to future projects with ACME Sign and providing solutions for more companies like Blackhawk Bank and Trust.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Electro-Matic Visual's Fusion LED Sign Gives A West Michigan Car Wash A Competitive Advantage

Posted by Jesse Cameron on Mar 21, 2018 10:39:43 AM
 
Joymar Inc. is the parent company to three different car washes in West Michigan. Featured in this success story is Jenison Car Wash, located in Jenison, MI and just south west of Grand Rapids. Jenison Car Wash and general manager Greg Russo, chose Electro-Matic Visual to add a Fusion LED display to consistently attract more customers and to stay competitive.

Jenison Car Wash believed that static signs and traditional reader boards, like they had before, was just too much of a nuisance and were not effective. Having an employee change a static sign daily, or weekly, is time consuming. Jenison was seeing that they were spending too much time manually changing their reader board for a message that was getting overlooked.

From a competitive standpoint, Jenison Car Wash felt that adding an Electro-Matic Visual Fusion LED display would separate them from potential competition. An LED sign gives businesses the opportunity to have an attractive, modern look while connecting with passing traffic.

Jenison Car Wash has been enjoying their new full color, 16mm, 4’x8’, LED display and they have been seeing great results. Their three-month subscriptions and monthly memberships have seen a significant boost. They also advertised that they were hiring on their LED sign and got convincingly more applications when they tried the same thing with their old static reader board. Jenison Car Wash chose Electro-Matic Visual over the competition for several important reasons, including:
  • Customer service
  • Image quality
  • Five year parts and labor warranty
Because of what Electro-Matic Visual’s provides and after the success that Jenison Car Wash has had with their LED display they are expecting to add one to their Cascade location.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Culver's of Lake Zurich, IL Installs LED Sign to Promote Their Menu Items

Posted by Jesse Cameron on Feb 15, 2018 10:24:45 AM
Culver’s is a well-known restaurant that is especially popular in the Midwest with the original location residing in Wisconsin. Culver’s now has 649 locations around the United States. The Culver’s in Lake Zurich, IL wanted to add an LED sign and looked to Electro-Matic Visual to provide the solution.

Electro-Matic Visual has provided over 100 LED sign solutions for Culver’s restaurants across the mid-west, making Electro-Matic Visual the best fit for the Culver’s of Lake Zurich. A 16mm Fusion full color LED display was installed for Culver’s of Lake Zurich to promote their delicious “flavor of the day” custards, pressed and seared Butterburgers, premium chicken and other mouth watering deals.

The Culver’s of Lake Zurich will not only get to enjoy their new eye-catching LED display, but they will also take advantage of Electro-Matic Visual’s Media Services Library that is full of pre-made content. The Media Services Library gives LED sign owners the luxury of having free compelling content on their sign at their luxury.

Culver’s has many different promotions that would take a large amount of energy and time to promote in traditional ways. Now the Culver’s of Lake Zurich, with their new LED sign, will be able to easily promote their great tasting deals at the pace that they require.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Starbucks of Saginaw, MI Includes LED Lighting On New Building

Posted by Jesse Cameron on Feb 15, 2018 10:23:35 AM
 
Starbucks is known for their premium coffee, espresso, lattes, but also offer a selection of premium teas, fine pastries and other delectable treats that set them apart from all the rest. As stated on their website, the music heard in stores is specifically chosen for its artistry and appeal. With over 13,000 Starbucks locations in the United States, Starbucks has become one of the most recognizable brands of today.
 
As an international company, Starbucks stores are designed with high-quality architecture. So before the grand opening of their Saginaw, Michigan location, it was important to Starbucks that both the interior and exterior of the building were on brand —making customers feel welcome and comfort with just one glance. What's the number one way to present a positive aesthetic? Through superior, quality lighting. LED lighting is the perfect compliment to great architecture, as it highlights the building's strongest points while giving guests a beautiful sense of solace. That’s where the team at Electro-Matic Visual stepped in to provide Starbucks with the LED lighting that could match and surpass their expectations.

After Electro-Matic Visual reviewed and evaluated the project with its unique turnkey lighting and energy process, our experts engineered a solution that provided Starbucks with lighting that was more appealing to the eye, but more energy efficient and cost effective as well. To complete the job in full, the project required several different Electro-Matic Visual products, including:

  • (9) LED AP Pole Lights - ranging from 120W to 300W depending on location
  • (12) 2x4 LED Panel Lights - powered at 34W
  • (14) LED Wall Sconce Lights - powered at 15W
  • (12) LED AP Wallpack Lights – powered at 25W

The Starbucks of Saginaw, MI has been enjoying their LED lighting provided by Electro-Matic Visual since late 2017. They are amazed by how the building looks, and will be benefiting from the LED lighting for years to come.

 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com
 
Calculate Your ROI
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Troy Dental Studio Uses LED Sign & LED Lighting for Their New Location

Posted by Jesse Cameron on Jan 17, 2018 3:46:21 PM
 
Troy Dental Studio located in Troy, MI has just moved five minuets down the road to a new state-of-the-art facility. The newly constructed building is giving Dr. Batra double the amount of space for her business. When moving into the new building Dr. Batra and Troy Dental Studio agreed that implementing an LED sign and LED lighting would give them the opportunity to build community rapport, reduce operating costs, and generate more business. Electro-Matic Visual and Image 360 teamed up to install Troy Dental Studio with an 11mm LED display and LED parking lot lighting fixtures.

LED parking lot lighting is becoming more popular by the day. Troy Dental Studio felt the benefits of LED lighting matched their goals of having a welcoming, calming and safe environment that their customers can enjoy. Electro-Matic Visual supplied Troy Dental Studio with LED parking lot lights to improve the visibility and safety for their customers, establishing the environment that they were striving for.

“Our new LED parking lot lighting from Electro-Matic Visual has given our parking lot an incredible amount of light. It compliments the clean, safe, and welcoming atmosphere that we strive for.” Dr. Shikha Batra, Troy Dental Studio

Surrounded by neighborhoods and located on the busy Crooks Road, Troy Dental Studio now has the ability to continuously communicate, build rapport and inform their community with their new 11mm LED sign.

“We have been beyond satisfied with our new LED sign as we are seeing a high engagement. We are able to communicate with passing drivers about services we offer, website information, and contact information, all from the comfort of our building.” – Dr. Shikha Batra, Troy Dental Studio
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News