Electro-Matic Visual Blog

Jesse Cameron

Recent Posts

Salem-South Lyon District Library Uses LED Sign to Connect With Community

Posted by Jesse Cameron on Oct 18, 2017 3:59:45 PM
 
The Salem-South Lyon District Library in South Lyon, MI is focused on educating, enriching, and empowering their community. More specifically, empowering the community to utilize SSLDL’s services is a goal they strive for on a daily basis. With their new Full Color LED display from Electro-Matic Visual they will be able to inform the community about the numerous events that they hold every week. 

Being involved in the community by offering classes and events is just an example of what the SSLDL does to support and make a difference in their community. Now with the help of their LED display, they can now be more efficient with informing their community on what events and classes are taking place. Passing traffic will see incredible, eye catching colors that will tell them the date, time, place and custom picture to communicate their message.
 
In addition to their events and classes they offer, SSLDL also has a unique digital library that gives people access to a number of digital books and audio books. With their new LED display from Electro-Matic Visual and the ability to have custom content, SSLDL is able to make this unique feature known to their community and it ensures that people will take advantage of the offering.  
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

Electro-Matic Visual's Smart Wireless Lighting Designed to Improve ROI on LED Lights

Posted by Jesse Cameron on Sep 13, 2017 3:30:16 PM
 
Smart lighting is designed for ultimate energy efficiency and is a great compliment to LED lighting. Smart lighting wireless controls are the next big step to further benefit from LED lighting. Electro-Matic Visual’s wireless controls and application experience can enhance energy savings with LED lighting. These wireless controls allow dimming profiles to optimize energy consumption with lighting requirements and is just one of many ways smart lighting can optimize your ROI on LED lighting.

Smart lighting also includes motion-sensing controls and when integrated correctly with LED lighting the savings can be even more substantial. Motion sensing can be paired with wireless on/off control to automatically turn off individual lights or sections of lights. Motion sensing is also an ease of mind technology. Since the lights are turned on with motion and turned off with lack of motion, you no longer need to worry about shutting down after the day or setting up timers.

Smart lighting allows you to get numbers and reports on current draw, hours of usage, voltage functions and other data so you can see what areas you can improve on to maximize your lighting efficiency for your application.
 
If you would like to learn more about Smart Lighting and LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com
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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting

Electro-Matic Visual's New Fusion LED Display Gets Installed to Spark Business at Century 21

Posted by Jesse Cameron on Sep 13, 2017 3:25:44 PM
 
Century 21 located in Marshfield, WI previously had an LED digital display, but with an unfixable large malfunction the LED sign was out of commission. In need of new LED display Stratford Sign Company and Electro-Matic Visual were able to replace the old LED display with a new Fusion LED display.

Stratford Sign Company looked no further than Electro-Matic Visual, who had just released their high quality Fusion LED display. With perfect timing Stratford was able to install this 11mm sign instead of the originally planned 16mm with minimal price difference.

“The new 11mm Fusion display from Electro-Matic Visual was our best option because we were able to provide the end user with a great looking and performing product at a competitive price.” – Craig Kirsch, Stratford Sign Company, Operations Manager

The upgrade to an 11mm pixel pitch will benefit Century 21 as they plan to show off their excellent inventory of houses to passing traffic. With a better picture, the detail of the houses will be more impactful to passing traffic.
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

KFC in Trotwood, OH Upgrades to LED Sign to Increase Sales by 30%

Posted by Jesse Cameron on Aug 16, 2017 9:36:45 AM
 
KFC Corporation was started more than 70 years ago and it all started with a single cook that created the world famous recipe. Today, KFC is in 125 countries are territories around the world. As KFC is evolving, this particular KFC franchisee located in Trotwood, OH wanted to upgrade their static sign to an LED sign to promote new menu items, home style sides, buttermilk biscuits, catering, and of course their world famous chicken.

As the restaurant was being remodeled, it seemed like the perfect time to add Electro-Matic Visual’s electronic digital signage to the marketing mix.

“With our new LED sign from Electro-Matic we have seen our sales increase by 30%. At first I was against getting and LED sign, but now that we have one and have seen the results I wouldn’t open another KFC restaurant without one.” – Joan Bowling, KFC Owner

Since the installation of their new electronic message center KFC has been seeing some wonderful results. Beyond an overall increase in revenue and profit margin that exceeded their expectations, they now have the ability to effectively promote other elements of their business, such as the catering services they offer that they had a hard time doing with their old static signage.

“Our catering business has exploded from our LED slides – it’s so easy to create compelling and effective content using Electro-Matic’s software to drive more business to our restaurant.” – Heather Bowling, KFC Owner  
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

LED Wall Packs Increase Visibility and Security While Reducing Energy Consumption at Fabiano Brothers

Posted by Jesse Cameron on Aug 16, 2017 9:34:45 AM
 
Fabiano Brothers is constantly moving beverages in and out of their facility. Proper lighting not only on the inside was needed, but the importance of having their loading docks equipped with quality LED lighting wall packs was necessary to have their hundreds of trucks load and unload safely throughout each day.
 
Backing in a 18-wheeler to a tight area with precision can be daunting for semi-truck drivers. Doing it with poor lighting turns that task into a nightmare. Understanding of their semi-truck drives challenges, Fabiano Brothers decided that implementing LED wall packs to help guide the drivers into the loading docks. The optic throw that the LEDs use pitches the light forward off the wall and on to the desired area to help make the path to the loading dock visible for the drivers.
 
Wall packs were not just used for the loading dock, they also fit the needs for other applications around the high bay doors that the semi-trucks would enter and exit for picking up shipments. The wall packs acts as a guide light for the drivers, giving them visibility when entering or existing the doors.
 
After business hours, wall packs are and good lighting in general, are necessary for providing good security. Security cameras that are placed outside of the building would be irrelevant without good lighting. By strategically pitching the light, the wall packs create enough light for security cameras to record at high qualities.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News

Fabiano Brothers Reduces Energy Consumption and Increases Productivity with LED Office Lighting

Posted by Jesse Cameron on Jul 12, 2017 10:53:39 AM
 
Fabiano Brothers decided that they wanted to convert their office lighting to LED lighting, like the rest of their facility is equipped with. They knew that the savings benefits of LED lighting were significant, but they also were attracted to other benefits of LED lighting too. Electro-Matic Visual was able to supply the LED panel lights that are virtually maintenance free and are designed to provide employees with higher energy levels.
 
The LED panel lights were adjusted to accommodate the workers environment. Correct lighting where employees are present has been proven to provide them with higher energy levels to help them stay focused, be more positive and more productive.

“The LED lights are much less expensive to operate, are a whiter light that gives our facility a more state of the art appearance, and have been very well received by our employees from a functional standpoint.” - John M. Bicknell II, COO, Fabiano Brothers, Inc.

The LED panel lights are ideal for these spaces because of their ability to not only produce efficient light but also consistent light. Traditional fluorescent light can not be projected in a particular direction, where LEDs can. Having a consistent light throughout a given area gives a room more visibility and virtually no dead spots.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News

Weathervane Installs LED Sign To Maximize Exposure

Posted by Jesse Cameron on Jul 12, 2017 10:51:04 AM
 
Weathervane Heating and Cooling, Inc. of Howell, MI is known for their high quality, “Luxaire” Heating and Air Conditioning units and their professional knowledge on heating, cooling, and ventilation. Weathervane offers the highest level of home comfort by consisting of efficient, reliable and cost effective products and services. Much like Weathervane’s foundation, Electro-Matic Visual’s LED displays proved to be the right fit because it matched the high level of efficiency, reliability, and cost effectiveness and with the help from Image 360 the project was able to be completed.

Image 360 and Electro-Matic Visual were able to give Weathervane this attractive sign to help them reach the traffic driving by. Their location sits well above the road and it was previously harder for people to identify what exactly the building was on top of the hill.

“Weathervane Heating & Cooling had no sign and are 100 feet above road level. They needed a unique way to communicate to vehicles driving by. Electro-Matic Visual’s message boards got the job done.” – Joe Agius, Sign Designer, Sales & Content Creator, Image 360 – Brighton, MI

Now with their new LED sign they are able to communicate with passing traffic to promote their “Luxaire” Heating and Air Conditioning units and their best service offers. Not only are they able to promote deals on products and services, but now their sign can help build their brand image and professionalism that they have.
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

How to Photograph Your LED Sign in 5 Steps

Posted by Jesse Cameron on Jun 20, 2017 11:00:00 AM

Photographing your LED sign is not the easiest of tasks. It looks good in person, but you might not know exactly how to photograph your LED sign perfectly. Camera lenses don’t reflect and pick up light the way our eyes do and that’s why the some pictures don’t come out the way you hoped.

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Topics: LED Displays

Fuzzy's Family Diner Increases Traffic by 25% With Their New LED Display

Posted by Jesse Cameron on Jun 14, 2017 9:52:41 AM
Fuzzy's Restaurant in Saginaw, MI lost their previous LED sign board because of a mechanical error. Fuzzy's Experienced a decrease of 25% in business without an operating LED sign. With an unsettling feeling of not having their LED sign operating they decided to partner with Electro-Matic Visual to replace their old LED sign. 
 
Electro-Matic Visual implemented an LED sign to increase their traffic flow and to eliminate the headache of changing the message manually. With their new LED Sign they will be able to display full color messages to ongoing traffic with multiple messages and allow them to be even more creative with their specials and seasonal treats.
 
Their LED display has been paying major dividends for Fuzzy’s. “We have seen an increase of business of 25% since the sign has been installed and we are talking about a business that has been around in the same location for 20 years.” – Ellaine Tambouids, Fuzzy’s Family Diner, Owner
 
Fuzzy's can now continue their business operations as they were with their new LED display. This goes to show that even an established restaurant with a great reputation can loose sales because of poor signage. Electro-Matic Visual was privileged to partner with Fuzzy's to accommodate their business goals.
 
If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Pfeiffer Used Car Lot Transitions From Dim Metal Halide to Brighter LED Parking Lot Lights

Posted by Jesse Cameron on Jun 14, 2017 9:51:55 AM
 
The Dan Pfeiffer Automotive Group has several different locations throughout the Grand Rapids, MI area. The result from having so many different locations is a lot of selections of great cars, but also a lot of area to light during the after hours. Pfeiffer Used Cars & Quick Lane Auto Center was searching for a more efficient way to increase their lighting levels in their lot, that resides directly off of Highway 131. Electro-Matic Visual stepped in to help provide a solution. 

After the lighting audit was determined, Electro-Matic Visual and Appearance Products worked together with Pfeiffer Used Cars & Quick Lane Auto Center to complete the installation process. “Working with EM visual has been great for our LED lighting division. I rely on them to do site surveys, photometric layouts, and recommending the best product so all I need to worry about is selling the job and handling installation. And since their products are made in Michigan I know my customer is getting the maximum rebate possible.” – Ryan DeHoog, General Manager, Appearance Products.

Electro-Matic Visual and Appearance Products are happy to see that not only did Pfeiffer Used Cars & Quick Lane Auto Center receive a maximum rebate possible by buying a Michigan made product, but they are also reducing their energy savings by over a third. All 83 fixtures were swapped out from metal halide lights to Electro-Matic Visual’s LED parking lot lights for optimal savings and efficiency.

Pfeiffer Used Car & Quick Lane Auto Center will continue to see energy savings throughout their estimated life time of over 100,000 hours and with virtually zero maintenance costs, their LED lights for their parking lot seem to be the perfect solution.
 
If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News

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