Electro-Matic Visual Blog

Wilson Town Center is a premiere power center located in Wyoming, MI that features some impressive tenants including: Best Buy, Bed Bath & Beyond, Marshall's, Michael's, Subway and many more. The large property had traditional lighting and was expensive to operate. Wilson Town Center made the switch to LED lighting with Electro-Matic Visual to reduce operating costs, improve customers’ experiences, and overall safety.

Electro-Matic Visual was prepared for replacing a total of 55 fixtures that needed to be replaced with high quality LED parking lot lighting. The LED parking lot fixtures now illuminate the 230,506 square feet that Wilson Town Center resides on. Wilson Town Center previously had (40) 10,000 watt metal halide fixtures that were replaced with (40) 270 watt LED parking lot lights. In addition, they replaced (15) 400 watt metal halide lights with (15) 120 watt LED parking lot lighting fixtures. In both cases, they are seeing increased lighting levels and significantly reducing their energy usage.

 

The benefits don’t stop there. Wilson Town Center’s energy provider gave them a $17,000 rebate on the LED parking lot lighting fixtures to help cut initial costs of the fixtures. Also, Wilson Town Center was given an additional 20% off since Electro-Matic Visual builds all of their LED fixtures in Michigan. Wilson Town Center will see immediate financial benefits on their energy usage and will see an ROI of just over one year! 

 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

 

Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

 

Taco Bell of Mount Pleasant, MI upgraded their signage with an 11mm Fusion LED Sign from Electro-Matic Visual. Taco Bell is constantly changing their menu, promoting value deals and adding new products. Having an LED sign promoting 24/7 and creating exposure to passing traffic increases their success with any of their product or menu offerings.

Taco Bell’s new 11mm Fusion LED is extra appealing with how they integrated it with the back lit Taco Bell static sign. Typically, we see LED signs that are stacked below or above a back lit cabinet and here we see this great looking LED sign stacked next to the Taco Bell sign cabinet, creating a very simple and clean looking sign.

The Fusion LED Display from Electro-Matic Visual gives Taco Bell the opportunity to display eye grabbing, full color content to promote the $1 Morning Value Menu, $5 Crispy Chicken Quesadilla Box, online ordering options and much more, giving them a competitive advantage over dull static signs. 

 

Creative, full color, content helps this Taco Bell stand out from sorrounding competition. Attractive, short, but to the point messages allow passing traffic to be more attracted to the LED display and better chance they stop in.  

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

 

Fashion Square Mall of Saginaw, MI, as we have talked about before, has installed both interior and exterior LED lighting to improve their facility and reduce their operating costs. In this post we will focus on just the interior application and what benefits are being seen from converting from LED lighting.

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting

 

Fashion Square Mall of Saginaw, MI employs over 1200 retail employees and has been doing so since its opening in 1972. Fashion Square Mall is home to popular department stores, apparel stores, fine jewelry, specialty stores, and sporting good stores for people in the Great Lakes Bay Region. With the expensive operation costs that running a shopping center brings,Fashion Square Mall decided to

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting

 

The Salem-South Lyon District Library in South Lyon, MI is focused on educating, enriching, and empowering their community. More specifically, empowering the community to utilize SSLDL’s services is a goal they strive for on a daily basis. With their new Full Color LED display from Electro-Matic Visual they will be able to inform the community about the numerous events that they hold every week. 

Being involved in the community by offering classes and events is just an example of what the SSLDL does to support and make a difference in their community. Now with the help of their LED display, they can now be more efficient with informing their community on what events and classes are taking place. Passing traffic will see incredible, eye catching colors that will tell them the date, time, place and custom picture to communicate their message.

 

In addition to their events and classes they offer, SSLDL also has a unique digital library that gives people access to a number of digital books and audio books. With their new LED display from Electro-Matic Visual and the ability to have custom content, SSLDL is able to make this unique feature known to their community and it ensures that people will take advantage of the offering.  

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

 

Smart lighting is designed for ultimate energy efficiency and is a great compliment to LED lighting. Smart lighting wireless controls are the next big step to further benefit from LED lighting. Electro-Matic Visual’s wireless controls and application experience can enhance energy savings with LED lighting. These wireless controls allow dimming profiles to optimize energy consumption with lighting requirements and is just one of many ways smart lighting can optimize your ROI on LED lighting.

Smart lighting also includes motion-sensing controls and when integrated correctly with LED lighting the savings can be even more substantial. Motion sensing can be paired with wireless on/off control to automatically turn off individual lights or sections of lights. Motion sensing is also an ease of mind technology. Since the lights are turned on with motion and turned off with lack of motion, you no longer need to worry about shutting down after the day or setting up timers.

Smart lighting allows you to get numbers and reports on current draw, hours of usage, voltage functions and other data so you can see what areas you can improve on to maximize your lighting efficiency for your application.

 

If you would like to learn more about Smart Lighting and LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting

 

Century 21 located in Marshfield, WI previously had an LED digital display, but with an unfixable large malfunction the LED sign was out of commission. In need of new LED display Stratford Sign Company and Electro-Matic Visual were able to replace the old LED display with a new Fusion LED display.

Stratford Sign Company looked no further than Electro-Matic Visual, who had just released their high quality Fusion LED display. With perfect timing Stratford was able to install this 11mm sign instead of the originally planned 16mm with minimal price difference.

“The new 11mm Fusion display from Electro-Matic Visual was our best option because we were able to provide the end user with a great looking and performing product at a competitive price.” – Craig Kirsch, Stratford Sign Company, Operations Manager

The upgrade to an 11mm pixel pitch will benefit Century 21 as they plan to show off their excellent inventory of houses to passing traffic. With a better picture, the detail of the houses will be more impactful to passing traffic.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News

 

KFC Corporation was started more than 70 years ago and it all started with a single cook that created the world famous recipe. Today, KFC is in 125 countries are territories around the world. As KFC is evolving, this particular KFC franchisee located in Trotwood, OH wanted to upgrade their static sign to an LED sign to promote new menu items, home style sides, buttermilk biscuits, catering, and of course their world famous chicken.

As the restaurant was being remodeled, it seemed like the perfect time to add Electro-Matic Visual’s electronic digital signage to the marketing mix.

“With our new LED sign from Electro-Matic we have seen our sales increase by 30%. At first I was against getting and LED sign, but now that we have one and have seen the results I wouldn’t open another KFC restaurant without one.” – Joan Bowling, KFC Owner

Since the installation of their new electronic message center KFC has been seeing some wonderful results. Beyond an overall increase in revenue and profit margin that exceeded their expectations, they now have the ability to effectively promote other elements of their business, such as the catering services they offer that they had a hard time doing with their old static signage.

“Our catering business has exploded from our LED slides – it’s so easy to create compelling and effective content using Electro-Matic’s software to drive more business to our restaurant.” – Heather Bowling, KFC Owner  

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

Weathervane Heating and Cooling, Inc. of Howell, MI is known for their high quality, “Luxaire” Heating and Air Conditioning units and their professional knowledge on heating, cooling, and ventilation. Weathervane offers the highest level of home comfort by consisting of efficient, reliable and cost effective products and services. Much like Weathervane’s foundation, Electro-Matic Visual’s LED displays proved to be the right fit because it matched the high level of efficiency, reliability, and cost effectiveness and with the help from Image 360 the project was able to be completed.

Image 360 and Electro-Matic Visual were able to give Weathervane this attractive sign to help them reach the traffic driving by. Their location sits well above the road and it was previously harder for people to identify what exactly the building was on top of the hill.

“Weathervane Heating & Cooling had no sign and are 100 feet above road level. They needed a unique way to communicate to vehicles driving by. Electro-Matic Visual’s message boards got the job done.” – Joe Agius, Sign Designer, Sales & Content Creator, Image 360 – Brighton, MI

Now with their new LED sign they are able to communicate with passing traffic to promote their “Luxaire” Heating and Air Conditioning units and their best service offers. Not only are they able to promote deals on products and services, but now their sign can help build their brand image and professionalism that they have.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Fuzzy's Restaurant in Saginaw, MI lost their previous LED sign board because of a mechanical error. Fuzzy's Experienced a decrease of 25% in business without an operating LED sign. With an unsettling feeling of not having their LED sign operating they decided to partner with Electro-Matic Visual to replace their old LED sign. 

 

Electro-Matic Visual implemented an LED sign to increase their traffic flow and to eliminate the headache of changing the message manually. With their new LED Sign they will be able to display full color messages to ongoing traffic with multiple messages and allow them to be even more creative with their specials and seasonal treats.

 

Their LED display has been paying major dividends for Fuzzy’s. “We have seen an increase of business of 25% since the sign has been installed and we are talking about a business that has been around in the same location for 20 years.” – Ellaine Tambouids, Fuzzy’s Family Diner, Owner

 

Fuzzy's can now continue their business operations as they were with their new LED display. This goes to show that even an established restaurant with a great reputation can loose sales because of poor signage. Electro-Matic Visual was privileged to partner with Fuzzy's to accommodate their business goals.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News