Outdoor electronic messaging centers (EMCs) have become increasingly popular among businesses since the early 2000s. They’re able to withstand severe weather conditions, including hot southern summers and frigid northern winters. However, the key feature that makes EMCs effective for increasing traffic to businesses is their programming capabilities. Each sign is carefully crafted for a business’s individual display purpose and allows message customization, making them easy to edit and update messages at any time. EMC’s unmatched ability to generate awareness has proven to increase business traffic and top line sales.
According to a 2012 study by the University of Cincinnati entitled “The Economic Value of “On-Premise Signage” cites sales increases of 2% to 15% with the addition of EMC signage to an existing business. With this information, we can assume a business can see a 5% conservative increase in business, or a reasonable 10% increase in sales.
For example, at a 5% increase, an auto dealership that sells 1,000 cars per year can expect incremental sales of 50 additional vehicles per year. Assuming an average $3,000 per vehicle, utilizing the EMC leads to an annual profit improvement of $150,000.
At a reasonable 10% increase, annual profit improvement grows to $300,000. This means over the minimum life of 10 years, the Electronic Message Center could lead to $3,000,000 in additional profit
Ultimately, every business has different parameters. ROI calculators exist to determine how other business parameters affect top line sales and profit improvement with the implementation of EMC’s. To learn more about how to improve profit margins with scrolling LED signs, or reduce business operating costs with LED lighting download our whitepaper.