News from Electro-Matic Visual

Macomb Group Takes Advantage of High-Traffic Area with new LED Display

Posted by Molly Austin on Dec 17, 2019 11:55:18 AM

ALL_0578 Macomb Group
The Macomb Group is a leading wholesale distributor of pipe, valves and fittings for the Midwest region and beyond. They have a total of 16 branches located throughout Michigan, Ohio, Indiana, Kentucky, Tennessee, and North Carolina with headquarters in Sterling Heights, Michigan.

These operations are strategically located to provide the best inter-branch support possible, where their customers in most major urban markets receive same, or next-day access to materials. This high level of accessibility and customer service has landed them a top 10 national position as a distributor of industrial PVF as well as a leading PVF participant in their geographic market.


The Macomb Group was in the process of many upgrades from expansion to remodeling. After years of utilizing an old amber display they were familiar with EMC’s and the value it can bring to their company. Wanting to take even more advantage of their location in a high traffic area, Macomb Group was now looking to upgrade and find a solution that would provide more capabilities and get the most out of today's newest technology as a resource for marketing and advertising.   


When the Macomb Group reached out to Electro-Matic Visual, we decided to set up a meeting with our demo trailer to discuss the options that were available, and which technology we would be most suitable for their application. It was determined that a bigger display than they had previously, in addition to transitioning to full color with an 11mm resolution, would be the perfect solution to successfully deliver the content and market their company to the thousands of cars that driving by or stuck in traffic everyday during rush hour. With the implementation of a new full color 11mm Fusion display, The Macomb Group now has a small billboard that they can utilize to provide messages and resources to a new potential customer base.    


Along with Electro-Matic, Johnson Sign Company in Jackson MI helped with the installation, design and fabrication for their new signage.


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