Electro-Matic Visual Blog

How LED Signs Can Help Build Your Brand and Community Awareness

Posted by Electro-Matic on Mar 9, 2021 2:38:32 PM

Branding your business is so much more than a snazzy logo and a catchy slogan. Your brand is practically the image of your business and how customers view you. Brands are similar to personalities. They can be bold, likable, serious, boring, clever, etc. Ultimately, brands can repel people or attract them.

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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Signs for Small Businesses, Schools and Universities

Increase Safety with Outdoor LED Security Lights

Posted by Electro-Matic on Feb 17, 2021 9:17:03 AM

LED lighting is normally associated with electricity savings, which is always a huge bonus. However, LED technology also offers safety advantages over older, traditional lighting types. Not only are LED outdoor security lights safer for installment and maintenance, but their performance features also improve overall site safety.

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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Signs for Small Businesses, Schools and Universities

Amp Up your Ad Strategy with Outdoor LED Displays

Posted by Electro-Matic on Jan 18, 2021 3:03:33 PM
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Signs for Small Businesses, Schools and Universities

Upgrade Your Properties with LED Light Solutions

Posted by Electro-Matic on Oct 14, 2020 2:30:30 PM

While LED technology is rapidly taking over the light industry, traditional lighting is still the most common lighting source in commercial and rental properties. Electro-Matic Visual’s LED lighting has been a major asset for many property management businesses regarding maintenance, energy expenses, and performance. With LED technology, property management businesses have the opportunity to promote a bright, safe, and clean environment. Enhancing the overall appearance of your business will pique the interests of customers while also promising them a good experience making LED lighting one of the best upgrades for rental property.

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Topics: LED Technology, Electro-Matic Visual Solutions, LED Lighting, Property Management

Macomb Group Takes Advantage of High-Traffic Area with new LED Display

Posted by Molly Austin on Dec 17, 2019 11:55:18 AM


The Macomb Group is a leading wholesale distributor of pipe, valves and fittings for the Midwest region and beyond. They have a total of 16 branches located throughout Michigan, Ohio, Indiana, Kentucky, Tennessee, and North Carolina with headquarters in Sterling Heights, Michigan.

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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, LED Displays, News, Professional Services

Breton Travel Maximizes Impact and Readability with New LED Display

Posted by Molly Austin on Oct 31, 2019 12:09:13 PM

Breton Travel, a travel agency specializing in cruise and vacation planning, have been helping clients make beautiful memories for nearly half a century. It was founded in 1973 by Walt and Audrey Lovell, and now has two locations in Grand Rapids ran under the leadership of their son, John Lovell. As Breton Travel’s President, John has continued the level of quality and travel experience clients can rely on. Breton Travel’s well-traveled and experienced family of advisers understand the difference between price and value, and the importance of your time and money. They're the kind of company that will be there for you before, during and after your journey. 

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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, LED Displays, News, Professional Services

$800,000 Skatepark in Detroit gets New LED Outdoor Lighting

Posted by Molly Austin on Sep 19, 2019 3:39:14 PM
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, LED Lighting, News

Wayne County Parks use LED Displays to Communicate with Customers

Posted by Jesse Cameron on Aug 20, 2019 9:57:30 AM
 
Customer
Wayne County Parks is a division of Wayne County Public Services that is committed to enhancing the quality of life for families and citizens of the 43 communities of Wayne County. It hosts numerous events throughout the year.

Background
One event in particular includes the Lightfest, which takes place at Hines Park. The Lightfest is the Midwest's longest drive-through holiday light display, stretching approximately 4.5 miles, featuring more than 47 giant animated displays, and more than one million lights!
 


Objective

Outside of their website, print, and banners, Wayne County Parks had no way to display news or any other important park information. They wanted a better way to communicate the dates and times of not only their annual Lightfest event, but all of their events year-round.

Solution

The LED Sign chosen from Electro-Matic Visual was actually the same design as one of our trailer demos, but with an additional custom wrap. This allows Wayne County Lightfest the flexibility to put their sign where they want during peak hours, or move its location for different events. For further assistance throughout the year, Electro-Matic provided a permanent 16mm LED sign on the Hines Park premises as well. 

Benefits

The information on the upgraded LED display helped the line to move faster and more efficientlymaking the experience for everyone much more enjoyable. Considering this is a seasonal operation for Wayne County Parks, they are able to transfer the sign to other events in the spring, summer, and early fall.

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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

ACME Sign Brings in Electro-Matic Visual for LED Sign Application

Posted by Jesse Cameron on Apr 10, 2018 3:38:17 PM
 
Blackhawk Bank and Trust of Rock Island, IL was searching for an LED sign to improve their company image, create rapport with their community, and advertise their business offerings in an effective way. ACME Sign and Electro-Matic Visual collaborated and supplied the needed materials and services to accomplish Blackhawk Bank and Trust’s goals.

The 16mm, 60x144, LED display will serve as Blackhawk Bank and Trust’s personal billboard for many years to come. They can now easily communicate with their community on any of their offerings like: eBanking, financial services, loans, credit cards, personal IRA’s, Personal saving accounts, and much more. The new LED sign will give them the exposure they need to connect with their community and drive in more customers.

ACME Sign chose to use an Electro-Matic Visual Fusion electronic message center to complete the project. ACME has chosen to use an Electro-Matic Visual LED Sign in past projects as well. What ACME sign enjoys about Fusion LED Signs from Electro-Matic Visual is the combination of tech support, image, maintenance and response time.

“Working with Electro-Matic Visual over the years we know that we are going to get great Tech Support, quick response times when issues arise, and great image quality on their LED signs. That combination keeps us choosing Electro-Matic Visual.” - Doug Jarvis, ACME Sign

Electro-Matic Visual looks forward to future projects with ACME Sign and providing solutions for more companies like Blackhawk Bank and Trust.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Electro-Matic Visual's Fusion LED Sign Gives A West Michigan Car Wash A Competitive Advantage

Posted by Jesse Cameron on Mar 21, 2018 10:39:43 AM
 
Joymar Inc. is the parent company to three different car washes in West Michigan. Featured in this success story is Jenison Car Wash, located in Jenison, MI and just south west of Grand Rapids. Jenison Car Wash and general manager Greg Russo, chose Electro-Matic Visual to add a Fusion LED display to consistently attract more customers and to stay competitive.

Jenison Car Wash believed that static signs and traditional reader boards, like they had before, was just too much of a nuisance and were not effective. Having an employee change a static sign daily, or weekly, is time consuming. Jenison was seeing that they were spending too much time manually changing their reader board for a message that was getting overlooked.

From a competitive standpoint, Jenison Car Wash felt that adding an Electro-Matic Visual Fusion LED display would separate them from potential competition. An LED sign gives businesses the opportunity to have an attractive, modern look while connecting with passing traffic.

Jenison Car Wash has been enjoying their new full color, 16mm, 4’x8’, LED display and they have been seeing great results. Their three-month subscriptions and monthly memberships have seen a significant boost. They also advertised that they were hiring on their LED sign and got convincingly more applications when they tried the same thing with their old static reader board. Jenison Car Wash chose Electro-Matic Visual over the competition for several important reasons, including:
  • Customer service
  • Image quality
  • Five year parts and labor warranty
Because of what Electro-Matic Visual’s provides and after the success that Jenison Car Wash has had with their LED display they are expecting to add one to their Cascade location.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News