Electro-Matic Visual Blog

Jason Sluyter

Read posts authored by Electro-Matic team member Jason Sluyter here.

Recent Posts

How to Calculate ROI of an LED Billboard?

Posted by Jason Sluyter on Aug 30, 2018 10:08:00 AM

Deciding whether to purchase an LED billboard can be a big decision. LED billboards can be a huge investment for your company, however can bring in a greater amount of revenue than static billboards. One of the most crucial questions you will have when deciding whether or not to invest in an LED Billboard is "What will be my return on Investment?" Calculating the ROI of your digital billboard will be based on a number of different factors that all contribute to how much you can ultimately charge for ad space and to how many advertisers.

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Topics: LED Displays

4 Revenue-Generating Differences Between Static and Digital Billboards

Posted by Jason Sluyter on Aug 16, 2018 7:00:00 AM

Billboards, regardless of their style, can be an excellent source of revenue and provide a very attractive return on investment. Deciding between opting for a static billboard or digital billboard can be a difficult choice as the up front costs of a digital billboard are a larger investment than a static billboard. However, digital billboards can help you produce revenue at a much higher rate than static billboards. 

Here are 4 Revenue-Generating Differences Between Static and Digital Billboards

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Topics: LED Displays