Electro-Matic Visual Blog

When it comes to running a business, saving money and limiting operating costs is crucial to maintaining a successfull business. There are several easy ways to cut operating costs that you may not even realize could have a huge impact on your business’s bills. One way to cut costs is to simply switch out conventional HID lights with LED lighting.

Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.

As a multi-billion dollar industry, college and professional sports have become more than just a hobby to many Americans but an actual destination. As thousands of people pour into stadiums around the country each week, most don’t realize the cost of maintaining such a high-profile industry. Operational costs range well into the tens of thousands each day just to provide a well-lit facility. Recently, many professional and college organizations have made the leap into the LED lighting family as a means to try and trim their operating budgets.

A city using conventional street lighting can experience many issues and waste millions on energy and maintenance costs. Conventional lighting has a short lifespan and can go unrepaired if the city has a limited amount of money and staff. Detroit has been experiencing a streetlight epidemic for years, leaving many residents living in the dark at night. With the implementation of LED lighting, Detroit can solve their lighting dilemma, and transition out of the darkness.

 ELKHART, IN -- Hoosier Harley Davidson, one of the largest dealerships in the state of Indiana, now includes one of Electro-Matic Products Hyperion Outdoor Electronic Message Centers. Their two new double sided 25mm red monochrome LED Displays sit outside the 36,000 square foot facility advertising their latest specials and events including customer appreciation as well as fundraising events they host.

Both outdoor and indoor LED signs can be an effective addition to any business marketing and communication strategy. There are an infinite number of messages that you can communicate through your LED sign to achieve unique purposes and goals. The keys are knowing who you want to reach and for what purpose to create a compelling message. Here are LED sign messaging ideas that you can use to create brand awareness, bring in past customers and attract new ones. 

When making a lighting investment, you want to ensure you are spending the least amount of money in the long run. Conventional lighting may seem cheaper when looking at the price of one bulb, but it can become quite expensive due to frequent maintenance and need for replacement.

Winter can be tough not only on people but on your homes and businesses. The last thing you want to be worrying about when the next winter storm hits is problem solving why your building is leaking costly heat and why your bills are so high. Here’s how you can start winterizing your office for the cold season.