Electro-Matic Visual Blog

Troy Dental Studio Uses LED Sign & LED Lighting for Their New Location

Posted by Jesse Cameron on Jan 17, 2018 3:46:21 PM
Troy Dental Studio located in Troy, MI has just moved five minuets down the road to a new state-of-the-art facility. The newly constructed building is giving Dr. Batra double the amount of space for her business. When moving into the new building Dr. Batra and Troy Dental Studio agreed that implementing an LED sign and LED lighting would give them the opportunity to build community rapport, reduce operating costs, and generate more business. Electro-Matic Visual and Image 360 teamed up to install Troy Dental Studio with an 11mm LED display and LED parking lot lighting fixtures.

LED parking lot lighting is becoming more popular by the day. Troy Dental Studio felt the benefits of LED lighting matched their goals of having a welcoming, calming and safe environment that their customers can enjoy. Electro-Matic Visual supplied Troy Dental Studio with LED parking lot lights to improve the visibility and safety for their customers, establishing the environment that they were striving for.

“Our new LED parking lot lighting from Electro-Matic Visual has given our parking lot an incredible amount of light. It compliments the clean, safe, and welcoming atmosphere that we strive for.” Dr. Shikha Batra, Troy Dental Studio

Surrounded by neighborhoods and located on the busy Crooks Road, Troy Dental Studio now has the ability to continuously communicate, build rapport and inform their community with their new 11mm LED sign.

“We have been beyond satisfied with our new LED sign as we are seeing a high engagement. We are able to communicate with passing drivers about services we offer, website information, and contact information, all from the comfort of our building.” – Dr. Shikha Batra, Troy Dental Studio
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Wayne County Lightfest Uses LED Display To Communicate With Customers

Posted by Jesse Cameron on Dec 14, 2017 1:32:57 PM
Westland, MI is home to Wayne County’s Lightfest where it is home to the largest holiday light show in the Midwest. Visitors pay a small fee or donate a toy, on certain nights, to gain access to the light show. Visitors then enjoy over 100,000 lights and nearly 50 animated themed displays as they stroll through the property in the comfort of their own vehicles. With lines that get lengthy for such an attraction, the Wayne County Lightfest has implemented a 16mm LED display from Electro-Matic Visual to keep things running smooth.

With a high interest, the Lightfest often has a respectable line. While customers momentarily wait in line, the LED sign gives the customers information on the $5 fee, cash only, hours of operation and more. The information that the LED display communicates allows the line to move faster and more efficient, making the experience for everyone much more enjoyable.

The LED Sign from Electro-Matic Visual is actually the same design as our trailer demo, but with a custom wrap. This enables the Lightfest to have flexibility where they want to put their sign during peak hours or when trying to inform the community of the open date. Considering this is a seasonal operation for Wayne County Parks, they are able to transfer the sign to other events in the spring, summer and early fall.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

5 Ways to Improve Your Small Business Curb Appeal

Posted by James Baker on Jun 27, 2017 11:02:00 AM

Whether you own a restaurant, coffee shop, apparel or grocery store, giving your business curb appeal is an effective business move. All of these businesses accept walk-in traffic, so welcoming your customers can be vital for the success of the business. Anyone that passes your business is a potential customer. 

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Topics: Electro-Matic Visual Solutions, Electronic LED Sign

Leader Dogs for the Blind in Rochester, Mi Upgrades Facility and Signage

Posted by Jesse Cameron on Dec 15, 2016 2:52:55 PM

The Leader Dogs for the Blind in Rochester, Michigan was under a 14.5 million dollar renovation to upgrade the whole facility. The new building allows for the best living and learning environment for the dogs. The upgrade to the veterinary clinic will also allow for the best care to be given to the canines by adding 35% more space and new technology. 
The Leader Dogs for the Blind focused on improving their facilities and their image. With their now state of the art facility, inside and out, it was appropriate to include an upgrade to their signage. Their previous LED sign from Electro-Matic was a monochrome, 1 line LED display. They decided to reach out to Electro-Matic again to upgrade their signage to match their new facility upgrades. 
"We are very happy with the attention we receive from our new 16mm, full-color LED display. It gives us a lot of flexibility in design. Our new sign is much more visible than our old monochrome sign and gives us more ability to capture the attention of ongoing traffic."-Rachelle Kniffen, Leader Dogs for the Blind
The partnership with Gardner Signs and Leader Dogs for the Blind made this project possible. Electro-Matic Visual is happy to see Leader Dogs for the Blind creating and displaying great content that helps bring more attention to their business. 
For more information on our LED technology or to build your own LED sign please visit: visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Motor City Harley Davidson Installs LED Lighting & LED Displays

Posted by Jesse Cameron on Nov 8, 2016 9:33:00 AM
The new Motor City Harley Davidson opened up in late August in style, hosting an incredible event in their own parking lot and was in need of high-bay LED lighting to show off their incredible selection of motorcycles and merchandise. The show room includes hundreds of motorcycles with a large selection of styles and other Harley Davidson apparel, accessories and collector items. Blending in two 5mm LED displays and LED high bay lighting puts the cherry on top to make their showroom look incredible.
Electro-Matic Visual's LED Lighting was the best solution for Motor City Harley Davidson. With only 1.8 miles separating the two companies Motor City Harley Davidson and Electro-Matic Visual were able to install 78 fixtures to make the iconic motorcycles look even more attractive on the show room floor.
Motor City Harley Davidson is also implementing two 5mm LED displays from Electro-Matic Visual.  These unique LED display applications are hard to miss when you are shopping around.  The displays are being used as an indoor application at Motor City Harley Davidson, but it also has the capabilities to withstand the outdoor elements.  Standing over 7 feet tall the LED displays projects the clear, vivid images you would expect to see, indoors or out.
Electro-Matic Visual and Motor City Harley Davidson brought the unique application on board because of its eye-catching capabilities. The displays are a great solution for informing customers about upcoming events, in-store specials, or promotional giveaways.
For more information on our LED technology or to build your own LED sign please visit: visual.electro-matic.com
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Understanding the Facts on LED Street Lighting

Posted by Electro-Matic on Nov 3, 2016 11:08:46 AM
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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Visual Solutions, LED Lighting

Central Wesleyan Church Uses LED Display for Community Awareness

Posted by Jesse Cameron on Oct 26, 2016 10:43:47 AM
Central Wesleyan Church is based out of Holland, Michigan and has four other physical campuses and an online campus with the common goal of meeting new friends, building lasting relationships and finding your life's purpose. This massive facility in Holland is hard to miss and especially with their new LED message center. 
Electro-Matic Visual's LED message center compliments the wonderful 100-acre property and landscape that this church resides on. The full color display helps inform the thousands of people that attend Central Wesleyan every Sunday of events, shows, gatherings, worships, baptisms, youth programs and more. 

"Electro-Matic Visual has been a great partner for us. The new sign really helped to reach our community and it looks fantastic. The customer service is also top-notch." -Dwayne Dreyer Facilities Manager, Central Weslyan Church
The high traffic, residential area, with the surrounding high schools makes the LED display an ideal spot for the community and the church. Electro-Matic Visual is glad Central Weslyan Church is enjoying their new sign and displaying great content to go along with it. 
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Webinar: Best Practices for Resellers to Increase Business by Selling Electronic Message Centers

Posted by Electro-Matic on Oct 24, 2016 10:00:26 AM

An electronic message center (EMC’s) is a powerful advertising tool that is continuing to gain momentum in the sign industry and is a proven winner for many businesses alike. If you want to sell EMC’s effectively, you’d better master some sales techniques you probably haven’t had to use before.

Sit in on the agenda as we will cover how to find prospects, creating the need for EMCs, making EMCs affordable and how to sell with the power of numbers. Explore the process, strategy and the mindset behind selling EMCs to make the biggest impact on your prospects.

In this webinar, James and Jeff will share techniques and practices based on them selling hundreds of displays and overcoming objections. Find out how EMCs are debatably, stronger than the word of mouth.

Register Here

Our Speakers

Jeff Bauman has applied technology-driven solutions to business problems over the bulk of his career. He earned his Bachelor’s degree in Electrical Engineering from Syracuse University in 1973 and began his career as an Applications Engineer for the Collins Radio subsidiary of Rockwell International in Richardson, Texas.  Sales, marketing, and management positions with Litton Industries and Rockwell’s Commercial Avionics business followed.

 Jeff joined Electro-Matic in 2005 to help migrate the company’s core LED business from the industrial to the commercial sector, and currently configures and delivers LED digital signage and lighting solutions to businesses throughout Ohio.

James Baker earned his B.A. in Communication and Marketing from Saginaw Valley State University in 2003. He began his career in corporate marketing & sponsorship with the Detroit Pistons and Palace Sports & Entertainment in 2003. After spending 5 years with the Detroit Pistons, in 2008 he joined Electro-Matic Products, Inc becoming a member of their Visual Products sales team. Since then, James has held several positions with Electro-Matic including in 2009 becoming Regional Sales Manager of Chicago, IL Territory and most recently in 2013 Visual Products Commercial Sales Manager. 

James has extensive experience in LED technology. Having completed projects with LED Displays and Lighting all over the country.
Register Here
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Lighting with LEDs: tips and tricks

Posted by Arthur Smits on Oct 21, 2016 8:51:42 AM

Lighting is an integral part of your home or business, because it allows you to see even when it is dark outside and can elevate your interior design from average to something spectacular. But, since lights do consume quite a lot of energy, it is very important to have lighting that is energy efficient. Right now LED bulbs are the way to go when it comes to cost efficient lighting. However, if you want to get the most out of your LED lights and have them not only diminish your energy usage but also properly illuminate your home, you might want to take a look at some of these tips and tricks on lighting your space with LEDs.

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Topics: LED Technology, Electro-Matic Visual Solutions, LED Lighting

Grand Coney Uses LED Sign to Increase Traffic in Prime Location

Posted by Jesse Cameron on Sep 26, 2016 9:48:00 AM
Location, Location, Location. Everyone knows the location of a business is important, but what compliments a prime location? For Grand Coney of Grand Rapids, MI an electronic message center that has attractive video and graphics compliments their prime location with great results.
Grand Coney of Grand Rapids, Michigan needed something to help increase customer traffic. Electro-Matic Visual's LED display was the right fit for Grand Coney's needs. They positioned their LED sign to utilize their location and to capture the attention of the thousands of people that drive by every day and is one of the many  selling points of a LED Sign. Installing a LED sign has helped Grand Coney have a record opening weekend.
"The Electro-Matic LED sign was a great tool to promote our new location which resulted in a record opening weekend for us. The software is easy to use and the media library had a lot of great content to use saving me time from creating new content. We just purchased an indoor sign for another one of our restaurants and are excited to incorporate these in more of our locations." -Eric Dexter, Marketing Manager, Restaurant Partners Inc.
Electro-Matic Visual is pleased to hear that Grand Coney is taking advantage of our  free media content, located on our website, and getting creative with their own custom content. Good content makes the sign even more impactful and Grand Coney has displayed great content to attract more customers. 
Choosing the correct size sign is a high priority when you are looking at LED signs. You dont want to have something too big or too small. There are several considerations that should be looked at to choosing the correct size. Grand Coney picked the correct size to compliment their location. Their 16mm, 3'x7', full color LED display is sure to capture the attention of passing drivers and pedestrians. With the unison of Appearance Products, Grand Coney and Electro-Matic Visual this electronic message center has delivered as expected. 
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electronic LED Sign, Marketing, Electro-Matic Sign News, News

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