Electro-Matic Visual Blog

GSI is one of the longstanding premier sign companies in Metro Detroit servicing all of Michigan, as well as the Ohio market. We have been partnered with them selling our LED displays dating back to the mid-2000s. We primarily work with them with their Genisys Credit Union account all over Michigan as well as other projects in Detroit. We've been with them a long time and have a great partnership.

This particular project was to assist them with their own signage. It was an honor to do their signage, as their headquarters are positioned right off of in Troy, Michigan, so this Electro-Matic display has received a ton of traffic. It has benefited both of our companies in promoting or products and services to tens of thousands of cars each day. 

"It has been a pleasure working with Electro-Matic on this display for our corporate signage project. The LED display looks fantastic and we are excited about all the branding opportunities. It really presents beautifully." - Scott Gardner, CEO

"With our long and positive history working with GSI, EM Visual jumped at the chance to work with them on this project." - James Baker

Since the sign was put up in October 2020, it's been a great branding tool for GSI. They are receiving leads off of the display as well as new project opportunities from all of the exposure that this display provides.

List products and services EM used:
10 mm 3x15 EM Display

St. Blasé Catholic Church in Sterling Heights, MI utilizes LED displays to announce church and community events

St. Blasé Catholic Church is a welcoming Catholic community, located in Sterling Heights, MI.

The Situation
Located at the high-traffic, high-visibility location at the intersection of 15 Mile Road and Maple Lane Drive in Sterling Heights, MI, St. Blasé Catholic Church wanted to maximize its ability to reach out to the community via new LED signage. The existing sign, a simple brick wall with white plastic formed lettering, didn’t afford them this capability. 

The original brick wall with plastic-formed lettering offered no ability to advertise or announce events to the local community.

Objective
St. Blasé wished to have a simple, user-friendly LED signage solution that offered durability, longevity, and flexibility in the type of content media they wished to display.

Solution
Two full-color LED displays were installed into the new v-shape monument sign just two weeks after the project broke ground.

St. Blasé saw immediate results in the days following the installation of the parish’s new LED displays. On average, the church received 3-4 calls per day from people within the community interested in taking part in church events and services.

"Many of our parishioners are proud to say we are the Church with the big new sign, we are definitely getting noticed."

— Tim Doppel, Business Manager, St. Blasé Catholic Church

Products Electro-Matic used:

• 2 Full Color LED Displays: 16mm 4'x8'

Pro Care Auto is an Automotive Services small business. The owner, Greg Jarossy, contacted Electro-Matic in January of 2018. They were moving to a new property and had an old, mono electronic message center that had failed. He wanted to replace and upgrade to full color, then take his sign along with him and make the upgrade once the property closed.

Technical Situation/Analysis
Electro-Matic was able to find the sign on Google Maps to get a feel for the structure and overall design of the sign. We were able to easily recommend 2’ x 8’ m/s both at 11 mm & 16 mm for Greg’s review. We also recommended he trade places with the EMC going to the ID cabinet space, and the ID to the EMC space. This would provide him with a bigger EMC allowing him more space for his variable messages and graphic options. 

We were able to position ourselves as an asset for Greg as he reviewed both EMV and our Fusion product against some other options. He relayed that we were at the head of the pack. The project took just over a year from the first contact to close, which is a very consistent time period for a retail opportunity.

“We love it. Easy to program as well. Plus...your customer service is top-notch!”

– Greg Jarossy, Owner of Pro Auto Care

Located in Minooka, Illinois, Chapin's Banquets and Catering is a beautiful banquet hall perfect for hosting a variety of events including weddings, receptions, fundraisers, birthdays, bridal and baby showers, rehearsal dinners, business meetings, holiday parties, graduation parties, sport banquets, off-site caterings and much more. On top of the banquet hall they have an exquisite full-service restaurant called Twin Rail Pub.

Chapin's Banquets found themselves in a predicament when water began to leak into their electronic message center which caused all sorts of troubleshoot problems. The overseas vendor they purchased the sign from years ago was not delivering adequate customer service in regards to providing new parts to replace those with water damage, or any other assistance for that matter. Chapin's wanted a new EMC from a company they could depend on. It was then they reached out to Electro-Matic Visual for some help. With Twin Rail Pub being on the back side of the building many people don’t know that it is.

When presented with the project, EM Visual knew the first step was to find a size to fit, and type of resolution that would best fit the needs of this application. The Electro-Matic demo trailer made it easy to present the owner with both an 11mm and 16mm option. 

Solution: After the demo the customer had decided that he only needed a 16mm full color based on his location. With the customer up on a hill and the cars below the 16mm was the best option while keeping price in mind. Once that was decided Visions Signs took care of all installation and permitting.

Benefits: With the new 16mm fusion message center Chapin’s and Twin Rail Pub with now have full exposure to promote their events. Chapin’s will use the message center as a way to advertise their services, but also advertise what event is going on. As far as Twin Rail Pub they now will gain street exposure and use this to promote food and beverage specials.

List products and services EM used:
16mm 60x144 LED Display.

External companies that helped on the project or solution and their services provided:
Visions Signs was the sign company that sold and installed the project.

Seaholm High School was spending hundreds of dollars on banners as well as had a manual letter board that was ineffective since messages were being changed manually whenever something was going on. They were trying to find an effective solution to where it was easy for them to get their message across and go about their day without a hitch.

Featured Resource:Improve Your School’s Communication With Eye-Catching Digital Signs & Technology

Download the School Administrator's Guide to Digital Signage, Classroom Technology, and LED Lighting

Before LED Signage

The signage they were using was very costly and ineffective. People were still not getting the information they needed for upcoming events or fundraisers or even important school activities.

They rely on mass emails to get the information across, but it would be nice to make it public for the community to see. The goal was to save money on different signage while getting the message across to the community about different events or important announcements the school was having.

Electro-Matic LED Solutions

Electro-Matic came up with a beautiful solution 6.5’ tall x 11’ long double sided 16mm display with Cellular Connection. Whoever is in charge of programming the sign will have remote access to be able to change the message at a moment’s notice if their laptop is within wifi. It is so much easier for Seaholm to get their message across and the sign looks absolutely amazing.

One of the reasons it benefits to have an EM Display, is that we are located here in Metro Detroit, and we can get to the sign as quickly as possible to maintenance or repairs if needed. Additionally, our light weight and sleek design of our Fusion, not only is installation faster, but there is no extra work or install involved when it comes to communication. We understand that time is money and we made it a lot easier to install our displays. Another benefit is our warranties and the 24/7 Tech Support we offer to our customers!

List products and services EM used:

• Fusion 16mm Display
• Visions Software
• Cellular Modem

Featured Resource:Improve Your School’s Communication With Eye-Catching Digital Signs & Technology

Download the School Administrator's Guide to Digital Signage, Classroom Technology, and LED Lighting

Building tenant teams up with Electro-Matic, Consumers Energy, and Michigan Saves to upgrade entire facility to LED lighting for NO ADDITIONAL OUT OF POCKET COSTS

KPH Holdings owns 402 Haven St, a 64,000 square foot commercial space in Eaton Rapids. The building consists of a mix of office and industrial space. Kevin Hein was faced with two challenges at 402 Haven St. First, the entire building was filled with old inefficient lighting. Secondly, the building had very few tenants leaving Hein with lots of unused space. These two factors cost both him and his tenants enormous amount of money in utility costs. Because of the limited cash flow from lower occupancy and high energy costs Hein did not have available funds to invest in upgrading the lighting.

He was stuck in a situation many building owners find themselves. He knew if he updated the lighting and spaces he could attract new tenants and save money, but he didn’t have the resources to do it, which kept him in common continuous cycle of doing nothing.

The office spaces consisted of 4-lamp T12 troffers while the industrial space was a mix of 2-lamp 8-foot T12 fixtures and 400w metal halide high bays. His parking lot also had a number of 400w metal halide fixtures. The result was a very inefficient building that was not a desirable space for prospective tenants. The goal for the project was to find a way to improve the lighting throughout the building without adding funds beyond the current cash flow, which would help keep current and attract new tenants.

Kevin employed the help of Electro-Matic Visual to visit the building an offer a solution. Alan Nicholson from Electro-Matic enlisted the help of Consumers Energy to discuss rebates while Ascentium Capital discussed financing options. Together they recommending taking advantage of a program called Michigan Saves, which allows 0% interest financing for up to 36 months for energy efficiency projects.

Here’s the breakdown Electro-Matic presented:

What Electro-Matic found was Hein could use the Michigan Saves program to spread out his entire project cost and use his energy savings from the LED lighting to pay his Michigan Saves monthly payment, and STILL have $174 leftover EVERY MONTH compared to his original energy bill. After showing Kevin the data he immediately was on board and approved the project. On top of that, Kevin could use his Consumers Energy rebate (which actually ended up being over $24,000) to further invest in additional upgrades for his building.

Benefits:
As a result of the project Kevin has a remarkably better looking and more energy efficient building. Since completing his project his building is now nearly 100% occupied with 6 new tenants. Kevin was happy to take us on a tour of his building to snap some photos and share his thoughts:

"I am extremely pleased by the work of Alan Nicholson and Electro-Matic. His experience in the lighting field along with his connections with Consumers Energy and Michigan Saves were vital to the success of this project. I would recommend using Electro-Matic for any energy reduction projects and would not hesitate to use them again."

- Kevin Hein, KPH Holdings Inc President

List products and services EM used:

• 136 36 watt 2x4 LED flat panels replacing 4-lamp T12 fixtures in office areas
• 150w LED high-bay fixtures replacing 400w metal halide fixtures
• 150w AP series parking lot lights replacing 400 watt metal halide area lights
• 60w AP series wallpacks replacing 250w metal halide wallpacks

"It was a pleasure working with Alan and Kevin on this project. It was a complete team effort by Consumers Energy, Electro-Matic, and Michigan Saves. We appreciate the support by trade allies like Electro-Matic to ensure the success and satisfaction of customers like Kevin."

- Mark Bates, Consumers Energy

Bristol Manor is beautiful historic landmark in East Cleveland that serves the community in many ways! Bristol Manor Event Center is a newly renovated gem located on the East Side of Cleveland. Their beautifully restored, historic facility is a perfect example of how old school charm and modern flare can create the perfect venue for any event. With several spaces to choose from that can be customized to accommodate meetings, showers, retirement parties, wedding receptions, or any type of celebration where you want beautiful and lasting memories. 

People were unaware of the beautiful new renovations and Bristol Manor wanted to let the community know their multipurpose facility was available for the community to utilize. To bring awareness to Bristol Manor, Electro-Matic Visual’s Fusion series display gave Bristol Manor the ability to communicate information about events, venue availability, and community information. Bristol Manor experienced an uptick in business with their new LED display to communicate effectively to let the patrons know what was available.

Products and Services Electro-Matic Used

• 16 mm Fusion Series Display
• Adams Signs and Graphics of Massillon, OH sold and installed the sign.

Peace Lutheran School in Saginaw, Michigan is home to almost 300 students that range from preschool through grade 8. Peace Lutheran School wanted to upgrade their lighting to improve the visibility and increase the security and the overall attractiveness of their wonderful campus. To match their needs, Electro-Matic Visual installed 60 LED lighting fixtures that included wall packs, recessed soffit lighting, and parking lot lighting.

"We are very pleased with the Electro-Matic lighting we purchased and had installed for our recent exterior lighting renovation at our school campus. The exterior lighting is much brighter now compared to the other fixtures we had installed during original construction in 2003. Certainly increased lighting levels create a more secure environment, but they also help to showcase our school at night- all accomplished with considerably less energy use!"

— Joel Keup, Peace Lutheran School-Principal/Facilities

"In addition to a great product, Electro-Matic representative, Ben Riedel, took plenty of time to help us understand the great quality and performance advantage Electro-Matic lighting have over other similar fixtures that could have been purchased from local electrical supply warehouses." 

— Joel Keup,, Peace Lutheran School-Principal/Facilities

Electro-Matic Visual is excited to hear the great feedback and that Peace Lutheran School is enjoying the many benefits of our LED lighting. We are also looking forward to partner with Peace Lutheran School on future projects! 

"Great product, great service and wonderful education!  For me, this is what sets Electro-Matic apart from the rest.  I hope to be able to use Electro-Matic Visual in future projects at both of our campuses."

— Joel Keup, Peace Lutheran School-Principal/Facilities

The advancement in LED technology has busted open countless creative doors for the competitive retail industry. LED signs are one of the most powerful and modern ways you can communicate who you are as a business.

At Electro-Matic Visual Solutions, we realize how important it is to stand out in a crowd. Our LED retail signs are designed to increase your visibility and brand exposure by turning drive-by traffic into customers. The creative freedom and ability to customize content and tailor messages throughout the day presents an opportunity to reach different and specific audiences by allowing you to promote in-store specials, upcoming events, new employees, company partners, and much more.

With our LED displays, you can update, change, and announce specials, promotions, and new products all within seconds. Companies that invest in an indoor or outdoor retail sign see their business increase by 15 to 150%. Personalizing your digital display can create an experience people are more likely to return to.

Basic Content for LEDs

Here are the types of content you can program onto your LED display:

• Text message
• Text message with a background image or picture
• Image (by itself)
• Graphic
• Videos and live feed
• RSS feed (stock/weather/sports ticker)
• Time and temperature readings
• Media player

Restaurants and Food Franchises

Customers have a variety of options for fast food, and many customers make impulse decisions for food purchases while on the road and when noticing specials on the restaurant’s signage.

Both full service and quick service restaurants still use traditional manual letter boards to promote offers and announcements. The main issue with manual reader boards is the unnecessary labor for owners (and employees) to physically change out the letters to form a new message. Additionally, manual letter boards are bland so less people are likely to remember the message you put out, if they even notice it at all. Here at Electro-Matic Visual, we've helped many franchises make the switch to digital. Restaurant digital signage can display the best of their food as well as entertain customers as they wait for their food, boosting overall satisfaction. It is crucial to provide a visually appealing experience that will entice customers to come back for more visits.

Restaurant businesses have to stay modern by offering fresh, new items on their menu. The easiest way to broadcast new menu items is by using digital signage to reach out to consumers driving by their locations. Displaying new and daily specials will always have customers coming back for more.

To recruit employees, it can be beneficial to post that help is wanted at restaurant locations and any job openings as well as the benefits that come with the position.

Other Small Businesses

Whether you create revenue by selling a product or providing a service to consumers, you can engage people by showcasing those offerings on your LED signage. This type of advertisement will highlight your product/service while reinforcing the reputation you already have for said items and draw in more attention. Place your business’s best, most popular, or most valuable products and services upfront by featuring them on a prominent digital sign. The benefit of featuring products and services through digital signage is that you can easily update your information as products or promotions take new priority.

You could also use your digital display to show a product in action. This is a great tactic for products that offer visual results, are difficult to describe, or are new to the market.

If there is a sale at your business, you could provide onlookers images of the discounted items and include the special price for each item. Also provide information of discounted services as well.

LED signage provides the perfect opportunity to announce new offerings. If you wish to communicate incentives and bonuses such as loyalty programs, display those on your sign as well. Establishing a constant relationship with your customers will guarantee foot traffic and revenue. People trust and value customer reviews. Let visitors see what other happy customers are saying about you by sharing quotes on your display.