Electro-Matic Visual Blog

Culver’s is a well-known restaurant that is especially popular in the Midwest with the original location residing in Wisconsin. Culver’s now has 649 locations around the United States. The Culver’s in Lake Zurich, IL wanted to add an LED sign and looked to Electro-Matic Visual to provide the solution.

Electro-Matic Visual has provided over 100 LED sign solutions for Culver’s restaurants across the mid-west, making Electro-Matic Visual the best fit for the Culver’s of Lake Zurich. A 16mm Fusion full color LED display was installed for Culver’s of Lake Zurich to promote their delicious “flavor of the day” custards, pressed and seared Butterburgers, premium chicken and other mouth watering deals.

The Culver’s of Lake Zurich will not only get to enjoy their new eye-catching LED display, but they will also take advantage of Electro-Matic Visual’s Media Services Library that is full of pre-made content. The Media Services Library gives LED sign owners the luxury of having free compelling content on their sign at their luxury.

Culver’s has many different promotions that would take a large amount of energy and time to promote in traditional ways. Now the Culver’s of Lake Zurich, with their new LED sign, will be able to easily promote their great tasting deals at the pace that they require.

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

 

Starbucks is known for their premium coffee, espresso, lattes, but also offer a selection of premium teas, fine pastries and other delectable treats that set them apart from all the rest. As stated on their website, the music heard in stores is specifically chosen for its artistry and appeal. With over 13,000 Starbucks locations in the United States, Starbucks has become one of the most recognizable brands of today.

 

As an international company, Starbucks stores are designed with high-quality architecture. So before the grand opening of their Saginaw, Michigan location, it was important to Starbucks that both the interior and exterior of the building were on brand —making customers feel welcome and comfort with just one glance. What's the number one way to present a positive aesthetic? Through superior, quality lighting. LED lighting is the perfect compliment to great architecture, as it highlights the building's strongest points while giving guests a beautiful sense of solace. That’s where the team at Electro-Matic Visual stepped in to provide Starbucks with the LED lighting that could match and surpass their expectations.

After Electro-Matic Visual reviewed and evaluated the project with its unique turnkey lighting and energy process, our experts engineered a solution that provided Starbucks with lighting that was more appealing to the eye, but more energy efficient and cost effective as well. To complete the job in full, the project required several different Electro-Matic Visual products, including:

• (9) LED AP Pole Lights - ranging from 120W to 300W depending on location
• (12) 2x4 LED Panel Lights - powered at 34W
• (14) LED Wall Sconce Lights - powered at 15W
• (12) LED AP Wallpack Lights – powered at 25W

The Starbucks of Saginaw, MI has been enjoying their LED lighting provided by Electro-Matic Visual since late 2017. They are amazed by how the building looks, and will be benefiting from the LED lighting for years to come.

 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

 

Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

 

Troy Dental Studio located in Troy, MI has just moved five minuets down the road to a new state-of-the-art facility. The newly constructed building is giving Dr. Batra double the amount of space for her business. When moving into the new building Dr. Batra and Troy Dental Studio agreed that implementing an LED sign and LED lighting would give them the opportunity to build community rapport, reduce operating costs, and generate more business. Electro-Matic Visual and Image 360 teamed up to install Troy Dental Studio with an 11mm LED display and LED parking lot lighting fixtures.

LED parking lot lighting is becoming more popular by the day. Troy Dental Studio felt the benefits of LED lighting matched their goals of having a welcoming, calming and safe environment that their customers can enjoy. Electro-Matic Visual supplied Troy Dental Studio with LED parking lot lights to improve the visibility and safety for their customers, establishing the environment that they were striving for.

“Our new LED parking lot lighting from Electro-Matic Visual has given our parking lot an incredible amount of light. It compliments the clean, safe, and welcoming atmosphere that we strive for.” Dr. Shikha Batra, Troy Dental Studio

Surrounded by neighborhoods and located on the busy Crooks Road, Troy Dental Studio now has the ability to continuously communicate, build rapport and inform their community with their new 11mm LED sign.

“We have been beyond satisfied with our new LED sign as we are seeing a high engagement. We are able to communicate with passing drivers about services we offer, website information, and contact information, all from the comfort of our building.” – Dr. Shikha Batra, Troy Dental Studio

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Wilson Town Center is a premiere power center located in Wyoming, MI that features some impressive tenants including: Best Buy, Bed Bath & Beyond, Marshall's, Michael's, Subway and many more. The large property had traditional lighting and was expensive to operate. Wilson Town Center made the switch to LED lighting with Electro-Matic Visual to reduce operating costs, improve customers’ experiences, and overall safety.

Electro-Matic Visual was prepared for replacing a total of 55 fixtures that needed to be replaced with high quality LED parking lot lighting. The LED parking lot fixtures now illuminate the 230,506 square feet that Wilson Town Center resides on. Wilson Town Center previously had (40) 10,000 watt metal halide fixtures that were replaced with (40) 270 watt LED parking lot lights. In addition, they replaced (15) 400 watt metal halide lights with (15) 120 watt LED parking lot lighting fixtures. In both cases, they are seeing increased lighting levels and significantly reducing their energy usage.

 

The benefits don’t stop there. Wilson Town Center’s energy provider gave them a $17,000 rebate on the LED parking lot lighting fixtures to help cut initial costs of the fixtures. Also, Wilson Town Center was given an additional 20% off since Electro-Matic Visual builds all of their LED fixtures in Michigan. Wilson Town Center will see immediate financial benefits on their energy usage and will see an ROI of just over one year! 

 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

 

Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

 

KFC Corporation was started more than 70 years ago and it all started with a single cook that created the world famous recipe. Today, KFC is in 125 countries are territories around the world. As KFC is evolving, this particular KFC franchisee located in Trotwood, OH wanted to upgrade their static sign to an LED sign to promote new menu items, home style sides, buttermilk biscuits, catering, and of course their world famous chicken.

As the restaurant was being remodeled, it seemed like the perfect time to add Electro-Matic Visual’s electronic digital signage to the marketing mix.

“With our new LED sign from Electro-Matic we have seen our sales increase by 30%. At first I was against getting and LED sign, but now that we have one and have seen the results I wouldn’t open another KFC restaurant without one.” – Joan Bowling, KFC Owner

Since the installation of their new electronic message center KFC has been seeing some wonderful results. Beyond an overall increase in revenue and profit margin that exceeded their expectations, they now have the ability to effectively promote other elements of their business, such as the catering services they offer that they had a hard time doing with their old static signage.

“Our catering business has exploded from our LED slides – it’s so easy to create compelling and effective content using Electro-Matic’s software to drive more business to our restaurant.” – Heather Bowling, KFC Owner  

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

Weathervane Heating and Cooling, Inc. of Howell, MI is known for their high quality, “Luxaire” Heating and Air Conditioning units and their professional knowledge on heating, cooling, and ventilation. Weathervane offers the highest level of home comfort by consisting of efficient, reliable and cost effective products and services. Much like Weathervane’s foundation, Electro-Matic Visual’s LED displays proved to be the right fit because it matched the high level of efficiency, reliability, and cost effectiveness and with the help from Image 360 the project was able to be completed.

Image 360 and Electro-Matic Visual were able to give Weathervane this attractive sign to help them reach the traffic driving by. Their location sits well above the road and it was previously harder for people to identify what exactly the building was on top of the hill.

“Weathervane Heating & Cooling had no sign and are 100 feet above road level. They needed a unique way to communicate to vehicles driving by. Electro-Matic Visual’s message boards got the job done.” – Joe Agius, Sign Designer, Sales & Content Creator, Image 360 – Brighton, MI

Now with their new LED sign they are able to communicate with passing traffic to promote their “Luxaire” Heating and Air Conditioning units and their best service offers. Not only are they able to promote deals on products and services, but now their sign can help build their brand image and professionalism that they have.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Fuzzy's Restaurant in Saginaw, MI lost their previous LED sign board because of a mechanical error. Fuzzy's Experienced a decrease of 25% in business without an operating LED sign. With an unsettling feeling of not having their LED sign operating they decided to partner with Electro-Matic Visual to replace their old LED sign. 

 

Electro-Matic Visual implemented an LED sign to increase their traffic flow and to eliminate the headache of changing the message manually. With their new LED Sign they will be able to display full color messages to ongoing traffic with multiple messages and allow them to be even more creative with their specials and seasonal treats.

 

Their LED display has been paying major dividends for Fuzzy’s. “We have seen an increase of business of 25% since the sign has been installed and we are talking about a business that has been around in the same location for 20 years.” – Ellaine Tambouids, Fuzzy’s Family Diner, Owner

 

Fuzzy's can now continue their business operations as they were with their new LED display. This goes to show that even an established restaurant with a great reputation can loose sales because of poor signage. Electro-Matic Visual was privileged to partner with Fuzzy's to accommodate their business goals.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

The Dan Pfeiffer Automotive Group has several different locations throughout the Grand Rapids, MI area. The result from having so many different locations is a lot of selections of great cars, but also a lot of area to light during the after hours. Pfeiffer Used Cars & Quick Lane Auto Center was searching for a more efficient way to increase their lighting levels in their lot, that resides directly off of Highway 131. Electro-Matic Visual stepped in to help provide a solution. 

After the lighting audit was determined, Electro-Matic Visual and Appearance Products worked together with Pfeiffer Used Cars & Quick Lane Auto Center to complete the installation process. “Working with EM visual has been great for our LED lighting division. I rely on them to do site surveys, photometric layouts, and recommending the best product so all I need to worry about is selling the job and handling installation. And since their products are made in Michigan I know my customer is getting the maximum rebate possible.” – Ryan DeHoog, General Manager, Appearance Products.

Electro-Matic Visual and Appearance Products are happy to see that not only did Pfeiffer Used Cars & Quick Lane Auto Center receive a maximum rebate possible by buying a Michigan made product, but they are also reducing their energy savings by over a third. All 83 fixtures were swapped out from metal halide lights to Electro-Matic Visual’s LED parking lot lights for optimal savings and efficiency.

Pfeiffer Used Car & Quick Lane Auto Center will continue to see energy savings throughout their estimated life time of over 100,000 hours and with virtually zero maintenance costs, their LED lights for their parking lot seem to be the perfect solution.
 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News

 

Burnips Equipment Co. has five different locations throughout the state of Michigan. Their newest store home of Dorr, MI has an extensive line of products that customers can buy new, used or rent. Their new opening and deep line of product offerings and options, makes implementing an LED sign complementary to their business.

 

Praise Sign Company, Burnips Equipment Co. and Electro-Matic Visual collaborated to make this great LED display application happen. " It has been a great experience working with Alan the West Michigan rep for Electro-Matic visual. A great big thank you for all the help you've provided for this Burnips project. Without you this would not have been so successful. Your products, service, and followthrough are top notch." - Robert Prindle, Praise Sign Company

With their newly installed LED sign they are able to inform passing traffic about their newest products that they just got in and are running a limited time special. Passing by Burnips Equipment you may not be able to tell that they offer rental equipment. With their new LED display they can make it known they do offer rental equipment, so you don’t have to buy equipment for a one-time job.

Purchasing a new tractor is like buying a car. It can be expensive, but you have options and just like a car you can buy it new or used and have financing available. Burnips now has the flexibility to advertise their financing options on their LED display. This will help them give exposure to the numerous options available to customers when buying new products at Burnips.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, MI. Front Street Insurance and Andrew Kohlmann, owner of Image360 of Traverse City, they concluded that an LED message center from Electro-Matic Visual would be best for this application because of the slow moving, high volume, traffic passing by and Electro-Matic Visual’s dependable tech support and training team.

“Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.”- Andrew Kohlmann, Owner, Image360 Traverse City

Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display. The reasoning to go with a high-resolution display was for a several different reasons. The first being is that it looks outstanding, even when you are close to the display. The second is because with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. And third, the full color high-resolution display draws the attention to the business and sign, acting like a personal billboard for their business.

 

Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News