When considering an LED lighting upgrade for an existing parking lot, the options probably seem endless. The starting point though is to ask yourself if the better option is to either replace the all of the parking lot fixtures or simply retrofit existing fixtures with LED bulbs? Keep reading to understand how to retrofit LED lights for parking lots.
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Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Visual Solutions, LED Lighting
Webinar: Best Practices for Resellers to Increase Business by Selling Electronic Message Centers
An electronic message center (EMC’s) is a powerful advertising tool that is continuing to gain momentum in the sign industry and is a proven winner for many businesses alike. If you want to sell EMC’s effectively, you’d better master some sales techniques you probably haven’t had to use before.
Sit in on the agenda as we will cover how to find prospects, creating the need for EMCs, making EMCs affordable and how to sell with the power of numbers. Explore the process, strategy and the mindset behind selling EMCs to make the biggest impact on your prospects.
In this webinar, James and Jeff will share techniques and practices based on them selling hundreds of displays and overcoming objections. Find out how EMCs are debatably, stronger than the word of mouth.
Jeff Bauman has applied technology-driven solutions to business problems over the bulk of his career. He earned his Bachelor’s degree in Electrical Engineering from Syracuse University in 1973 and began his career as an Applications Engineer for the Collins Radio subsidiary of Rockwell International in Richardson, Texas. Sales, marketing, and management positions with Litton Industries and Rockwell’s Commercial Avionics business followed.
Jeff joined Electro-Matic in 2005 to help migrate the company’s core LED business from the industrial to the commercial sector, and currently configures and delivers LED digital signage and lighting solutions to businesses throughout Ohio.
James Baker earned his B.A. in Communication and Marketing from Saginaw Valley State University in 2003. He began his career in corporate marketing & sponsorship with the Detroit Pistons and Palace Sports & Entertainment in 2003. After spending 5 years with the Detroit Pistons, in 2008 he joined Electro-Matic Products, Inc becoming a member of their Visual Products sales team. Since then, James has held several positions with Electro-Matic including in 2009 becoming Regional Sales Manager of Chicago, IL Territory and most recently in 2013 Visual Products Commercial Sales Manager.
James has extensive experience in LED technology. Having completed projects with LED Displays and Lighting all over the country.Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News
How to Control Parking Lot Lights When Using LED Lighting
When deciding to upgrade your parking lot lighting from traditional high intensity discharge (HID) lighting to LED make sure you consider adding controls to maximize savings, further reduce the break-even point on your investment, and optimize the sustainability in your workplace. There are many ways LED lights can be controlled and scheduled. Below are five common methods of how to control parking lot lights when using LED lighting. These options can either be installed as a stand-alone system or can be combined to increase the energy savings even more.
Topics: LED Lighting
One of the first questions a new sign company owner asks is "How do I price my signs?" The more complex the design, the more expensive the final cost of the sign will be. Listed below are the main factors of pricing Outdoor LED Signs.
Topics: Business and Marketing, Sign Companies, LED Displays
Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.
Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.
Topics: Business and Marketing, LED Lighting
3 Considerations for Your Parking Lot Lighting Control Upgrade
Many current outdooor parking lot lighting systems are outdated. If you are running High-Pressure Sodium lights in your parking lot, that is a definite sign that your system is outdated, which means that you're most likely overspending on electricity and possibly lack lighting controls that could be saving you money.
By now, it’s widely accepted the LED lights have better color, lifetime and efficiency than older High-Pressure Sodium lights. LEDs have are used for most lighting of parking lots today. If you have a lot that needs an overhaul consider making the switch to LEDs with a parking lot lighting control upgrade to save money on energy costs.
Not sure what to look for in your new system? Consider these features for your new lights and parking lot lighting control upgrade.
Topics: Commercial Lighting, LED Lighting
Car dealerships use more energy per square foot on average than a typical office building does. Despite this, there are cost effective opportunities that exist to substantially reduce energy usage for lighting, heating and air, and other necessary services while maintaining quality lighting, safety, and customer comfort in your car dealership.
Topics: Going Green, LED Lighting
5 Ways to Increase Profit Margins for Sign Companies
Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.
Topics: Business and Marketing, Sign Companies, LED Displays
Adding Value to Your Business with Digital Signage
Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.
So how do you prove digital signage ROI to your prospects or your boss? We have the answer.
Topics: Business and Marketing, Sign Companies, LED Displays