Electro-Matic Visual Blog

One of the first questions a new sign company owner asks is "How do I price my signs?" The more complex the design, the more expensive the final cost of the sign will be. Listed below are the main factors of pricing Outdoor LED Signs.

Topics: Business and Marketing, Sign Companies, LED Displays

Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.

Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.

Topics: Business and Marketing, LED Lighting

The Farmington Players was looking for a LED message board to enhance the awareness of their shows. They wanted something that would meet their facility and show quality standards, while improving their business. That's why Electro-Matic and Vital Signs in Livonia partnered to deliver a wonderful, double sided, LED sign for The Farmington Players to display, inform and show off to all the passing traffic.

 

"We are excited to have our sign and it has certainly helped our business. It is easy to change and we enjoy the full vibrant color that it displays." -Dave Gilkes, President, The Farmington Players 

When The Farmington Players decided to give Electro-Matic and their LED Sign an audition, Electro-Matic took full advantage and now plays a major role to their everyday operations. The Farmington Players, or also referred to as "The Barn", now has an attractive LED Sign to help them pack their barn. 

 

"It was a pleasure working with The Farmington Players and Vital Signs to make this great looking sign come together. We enjoyed the opportunity and it was rewarding seeing an awesome finished product." -Derek Klanke, Electro-Matic Visual

Electro-Matic also offers custom content options that The Farmington Players took full advantage of, to use their sign to its full potential. Their LED Sign, with now custom content, informs the drivers passing, on the very busy 12 mile rd. in Farmington, about the upcoming events, membership plans, and ticket information.

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The Greater Brighton Area Chamber of Commerce has a main promise and that is to promote opportunities for a promising business community. The Brighton area hold a high standard for its recreational areas, shopping, dining and natural resources.  Creating awareness,

strengthening, referring and connecting its members is a dynamic focus. Electro-Matic is proud to help The Greater Brighton Area Chamber of Commerce with their challenges and provide  them a double-sided, full color, LED message center. 

 

With the abundance of traffic, including foot traffic, The Greater Brighton Area Chamber of Commerce is able to draw attention, inform, build rapport and see results with their LED sign from Electro-Matic. 

 

"We were very pleased with how The Greater Brighton Area Chamber of Commerce and Electro-Matic Visual to make this sign come alive. We are also happy to see them using their sign to its full potential by using our custom content, it really creates an attractive look."  -Jason Sluyter, Electro-Matic Visual

 

"Our digital sign has been a fantastic tool for us. This is a great way to advertise our events and other messages to the community in a colorful way that gets attention. Also, being able to offer space on our sign to potential sponsors has been huge. Who doesn't want their logo on a big screen next to a busy street? Our new sign has been awesome for us, and we are so happy to have it!" -Jen Ling, The Greater Brighton Area Chamber of Commerce

 

Electro-Matic and The Greater Brighton Area Chamber of Commerce were able to team up and create custom content for their sign (shown above). Using custom content can make your sign more appealing, exciting, and it will have the ability to push through the clutter. The Greater Brighton Area Chamber of Commerce has taken advantage of this opportunity. 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The Birch Run Expo Center is an entertainment and trade facility located along I-75 in Birch Run, Michigan. When they were ready to upgrade their fifteen year old, monochrome amber LED Sign, Electro-Matic Visual helped them make it happen.

 

This entertainment venue received two new LED Displays from Electro-Matic Visual. The full color, single-sided LED Sign, is anchored at the entrance to the venue, and the new full-color double-sided LED Display can be seen while driving north or southbound on I-75.

 

"Electro-Matic LED Displays are designed & packaged as well as any we've worked with.  The fact, that they are Michigan Made makes it an easy decision to partner with them on EMC projects.  We've been working Birch Run Expo Center for many years.  When they asked us to upgrade to full color, we knew Electro-Matic was the right choice!"   Steve Jordan - President - Barrett Signs

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The 10th Annual Manufacturing in America event showcased over 60 exhibitors and 100 seminars in Detroit last month. Electro-Matic and Siemens partnered on this two day event once again, successfully bringing in over 2,300 attendees to Ford Field.

 

Presentations varied from specific information about products and technological upgrades, to energy conservation and upgrades within facilities. A few highlights in addition to the LED (Lighting Energy and Displays) Pavillion, included presentations from:

 

PACE Equity:  Bob Mattler spoke about the upcoming boom of full turn-key Property Assessed Clean Energy, (PACE), and the ability to use this type of financing as a stimulus for building long term savings and economic growth for larger businesses.

Michigan Saves:   Mary Templeton, Executive Director, talked about the non-profit that finances improvements with smaller loans and smaller rates for all efficiency upgrades that saves energy on smaller projects that cannot be associated with PACE.

Topics: LED Technology, Going Green, Industrial Automation, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Electro-Matic Visual recently helped the Town of Dover, New Jersey upgrade their technology with two new LED Displays. This town is well known for honoring their history and traditions, but have been excited to break new ground and continue with growing the community and making it a better place to live.

 

Topics: LED Technology, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Many current outdooor parking lot lighting systems are outdated. If you are running High-Pressure Sodium lights in your parking lot, that is a definite sign that your system is outdated, which means that you're most likely overspending on electricity and possibly lack lighting controls that could be saving you money.

By now, it’s widely accepted the LED lights have better color, lifetime and efficiency than older High-Pressure Sodium lights. LEDs have  are used for most lighting of parking lots today. If you have a lot that needs an overhaul consider making the switch to LEDs with a parking lot lighting control upgrade to save money on energy costs.

Not sure what to look for in your new system? Consider these features for your new lights and parking lot lighting control upgrade.

Topics: Commercial Lighting, LED Lighting

Car dealerships use more energy per square foot on average than a typical office building does. Despite this, there are cost effective opportunities that exist to substantially reduce energy usage for lighting, heating and air, and other necessary services while maintaining quality lighting, safety, and customer comfort in your car dealership.

Topics: Going Green, LED Lighting

Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.

Topics: Business and Marketing, Sign Companies, LED Displays