Electro-Matic Visual Blog

 

Central Wesleyan Church is based out of Holland, Michigan and has four other physical campuses and an online campus with the common goal of meeting new friends, building lasting relationships and finding your life's purpose. This massive facility in Holland is hard to miss and especially with their new LED message center. 

 

Electro-Matic Visual's LED message center compliments the wonderful 100-acre property and landscape that this church resides on. The full color display helps inform the thousands of people that attend Central Wesleyan every Sunday of events, shows, gatherings, worships, baptisms, youth programs and more. 

"Electro-Matic Visual has been a great partner for us. The new sign really helped to reach our community and it looks fantastic. The customer service is also top-notch." -Dwayne Dreyer Facilities Manager, Central Weslyan Church

 

The high traffic, residential area, with the surrounding high schools makes the LED display an ideal spot for the community and the church. Electro-Matic Visual is glad Central Weslyan Church is enjoying their new sign and displaying great content to go along with it. 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

An electronic message center (EMC’s) is a powerful advertising tool that is continuing to gain momentum in the sign industry and is a proven winner for many businesses alike. If you want to sell EMC’s effectively, you’d better master some sales techniques you probably haven’t had to use before.

Sit in on the agenda as we will cover how to find prospects, creating the need for EMCs, making EMCs affordable and how to sell with the power of numbers. Explore the process, strategy and the mindset behind selling EMCs to make the biggest impact on your prospects.

In this webinar, James and Jeff will share techniques and practices based on them selling hundreds of displays and overcoming objections. Find out how EMCs are debatably, stronger than the word of mouth.

Our Speakers

Jeff Bauman has applied technology-driven solutions to business problems over the bulk of his career. He earned his Bachelor’s degree in Electrical Engineering from Syracuse University in 1973 and began his career as an Applications Engineer for the Collins Radio subsidiary of Rockwell International in Richardson, Texas.  Sales, marketing, and management positions with Litton Industries and Rockwell’s Commercial Avionics business followed.

 Jeff joined Electro-Matic in 2005 to help migrate the company’s core LED business from the industrial to the commercial sector, and currently configures and delivers LED digital signage and lighting solutions to businesses throughout Ohio.

James Baker earned his B.A. in Communication and Marketing from Saginaw Valley State University in 2003. He began his career in corporate marketing & sponsorship with the Detroit Pistons and Palace Sports & Entertainment in 2003. After spending 5 years with the Detroit Pistons, in 2008 he joined Electro-Matic Products, Inc becoming a member of their Visual Products sales team. Since then, James has held several positions with Electro-Matic including in 2009 becoming Regional Sales Manager of Chicago, IL Territory and most recently in 2013 Visual Products Commercial Sales Manager. 

James has extensive experience in LED technology. Having completed projects with LED Displays and Lighting all over the country.

 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Lighting is an integral part of your home or business, because it allows you to see even when it is dark outside and can elevate your interior design from average to something spectacular. But, since lights do consume quite a lot of energy, it is very important to have lighting that is energy efficient. Right now LED bulbs are the way to go when it comes to cost efficient lighting. However, if you want to get the most out of your LED lights and have them not only diminish your energy usage but also properly illuminate your home, you might want to take a look at some of these tips and tricks on lighting your space with LEDs.

Topics: LED Technology, Electro-Matic Visual Solutions, LED Lighting

When deciding to upgrade your parking lot lighting from traditional high intensity discharge (HID) lighting to LED make sure you consider adding controls to maximize savings, further reduce the break-even point on your investment, and optimize the sustainability in your workplace. There are many ways LED lights can be controlled and scheduled. Below are five common methods of how to control parking lot lights when using LED lighting. These options can either be installed as a stand-alone system or can be combined to increase the energy savings even more.

Topics: LED Lighting

Location, Location, Location. Everyone knows the location of a business is important, but what compliments a prime location? For Grand Coney of Grand Rapids, MI an electronic message center that has attractive video and graphics compliments their prime location with great results.

 

Grand Coney of Grand Rapids, Michigan needed something to help increase customer traffic. Electro-Matic Visual's LED display was the right fit for Grand Coney's needs. They positioned their LED sign to utilize their location and to capture the attention of the thousands of people that drive by every day and is one of the many  selling points of a LED Sign. Installing a LED sign has helped Grand Coney have a record opening weekend.

 

"The Electro-Matic LED sign was a great tool to promote our new location which resulted in a record opening weekend for us. The software is easy to use and the media library had a lot of great content to use saving me time from creating new content. We just purchased an indoor sign for another one of our restaurants and are excited to incorporate these in more of our locations." -Eric Dexter, Marketing Manager, Restaurant Partners Inc.

 

Electro-Matic Visual is pleased to hear that Grand Coney is taking advantage of our  free media content, located on our website, and getting creative with their own custom content. Good content makes the sign even more impactful and Grand Coney has displayed great content to attract more customers. 

 

Choosing the correct size sign is a high priority when you are looking at LED signs. You dont want to have something too big or too small. There are several considerations that should be looked at to choosing the correct size. Grand Coney picked the correct size to compliment their location. Their 16mm, 3'x7', full color LED display is sure to capture the attention of passing drivers and pedestrians. With the unison of Appearance Products, Grand Coney and Electro-Matic Visual this electronic message center has delivered as expected. 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electronic LED Sign, Marketing, Electro-Matic Sign News, News

To create a sustainable workplace, organizations need to respect and understand how their operations have impacted the environment in the past, present and could impact it in the future. Maintaining a sustainable workplace can be simpler that you might suspect. Start with small changes and create habits for your employees follow. Implementing a sustainable workplace can have major perks. Not only your workplace will have a newfound confidence of contributing to a “green” environment, your company or organization can build recognition and respect for itself—making the effort to respect the environment through your workplace efforts is a great opportunity for positive PR. Take a look at six ways you can create a sustainable workplace environment.

Topics: Going Green, LED Lighting

Great Lake Dentistry and Dr. Shawn Van de Vyver are very passionate about providing the highest quality care and developing relationships with the surrounding communities. This made the partnership between Great Lakes Dentistry, Electro-Matic Visual and Curb Appeal seamless.

 

Great Lakes Dentistry needed a display and parking lot lighting to compliment their business model. That's where Curb Appeal and Electro-Matic Visual came into play to deliver an eye-catching display along with clean, energy efficient, parking lot lighting fixtures.

 

"Merely satisfying customers is not good enough for me. I strive to earn their loyalty by providing an exceptional experience with service worthy of their repeat business and referrals. That is why I continue to choose a best in class Michigan manufacture of Electronic Message Centers and LED Lighting. Electro-Matic Visual, Inc. has a proven history of providing my company the highest quality products and services that can't be beat." -Timothy Muller, President-Curb Appeal Concepts, Inc.

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Buildings or facilities that are 10 years or older likely have lighting that’s outdated and costing a lot of money in energy bills. Outdoor lighting—like parking lot lighting—was once considered a low priority, and only thought of to enhance the appearance of a parking lot, a building, or cars outside of a dealership. This is still a popular option with lighting, but what is becoming more important to lighting designers is lighting for safety and security. Read the tips below to know what to expect when it comes to evaluating your parking lot lighting

Topics: Commercial Lighting, LED Lighting

In order for energy-savings companies to offer clients recommended energy-efficient measures, they must first have a basis of research for their recommendations. Follow this simple 10-step process to offer clients solid retrofit solutions.

Topics: LED Lighting

Each year the digital signage industry encounters new changes as it continues to grow. Become aware of how the digital signage industry will change in the future, and you'll be able to move forward with cutting-edge sign technologies that will boost your business and help its overall growth.

Topics: Sign Companies, LED Displays