Electro-Matic Visual Blog

How to Control Parking Lot Lights When Using LED Lighting

Posted by Electro-Matic on Sep 28, 2016 11:31:00 AM

When deciding to upgrade your parking lot lighting from traditional high intensity discharge (HID) lighting to LED make sure you consider adding controls to maximize savings, further reduce the break-even point on your investment, and optimize the sustainability in your workplace. There are many ways LED lights can be controlled and scheduled. Below are five common methods of how to control parking lot lights when using LED lighting. These options can either be installed as a stand-alone system or can be combined to increase the energy savings even more.

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Topics: LED Lighting

Grand Coney Uses LED Sign to Increase Traffic in Prime Location

Posted by Jesse Cameron on Sep 26, 2016 9:48:00 AM
Location, Location, Location. Everyone knows the location of a business is important, but what compliments a prime location? For Grand Coney of Grand Rapids, MI an electronic message center that has attractive video and graphics compliments their prime location with great results.
 
Grand Coney of Grand Rapids, Michigan needed something to help increase customer traffic. Electro-Matic Visual's LED display was the right fit for Grand Coney's needs. They positioned their LED sign to utilize their location and to capture the attention of the thousands of people that drive by every day and is one of the many  selling points of a LED Sign. Installing a LED sign has helped Grand Coney have a record opening weekend.
 
"The Electro-Matic LED sign was a great tool to promote our new location which resulted in a record opening weekend for us. The software is easy to use and the media library had a lot of great content to use saving me time from creating new content. We just purchased an indoor sign for another one of our restaurants and are excited to incorporate these in more of our locations." -Eric Dexter, Marketing Manager, Restaurant Partners Inc.
 
Electro-Matic Visual is pleased to hear that Grand Coney is taking advantage of our  free media content, located on our website, and getting creative with their own custom content. Good content makes the sign even more impactful and Grand Coney has displayed great content to attract more customers. 
 
Choosing the correct size sign is a high priority when you are looking at LED signs. You dont want to have something too big or too small. There are several considerations that should be looked at to choosing the correct size. Grand Coney picked the correct size to compliment their location. Their 16mm, 3'x7', full color LED display is sure to capture the attention of passing drivers and pedestrians. With the unison of Appearance Products, Grand Coney and Electro-Matic Visual this electronic message center has delivered as expected. 
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electronic LED Sign, Marketing, Electro-Matic Sign News, News

6 Ways to Create a Sustainable Workplace

Posted by Brigette Curtis on Aug 25, 2016 2:30:00 PM

To create a sustainable workplace, organizations need to respect and understand how their operations have impacted the environment in the past, present and could impact it in the future. Maintaining a sustainable workplace can be simpler that you might suspect. Start with small changes and create habits for your employees follow. Implementing a sustainable workplace can have major perks. Not only your workplace will have a newfound confidence of contributing to a “green” environment, your company or organization can build recognition and respect for itself—making the effort to respect the environment through your workplace efforts is a great opportunity for positive PR. Take a look at six ways you can create a sustainable workplace environment.

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Topics: Going Green, LED Lighting

Great Lakes Dentistry Features Electro-Matic's LED Displays and LED Lighting

Posted by Jesse Cameron on Aug 25, 2016 2:11:04 PM
Great Lake Dentistry and Dr. Shawn Van de Vyver are very passionate about providing the highest quality care and developing relationships with the surrounding communities. This made the partnership between Great Lakes Dentistry, Electro-Matic Visual and Curb Appeal seamless.
 
Great Lakes Dentistry needed a display and parking lot lighting to compliment their business model. That's where Curb Appeal and Electro-Matic Visual came into play to deliver an eye-catching display along with clean, energy efficient, parking lot lighting fixtures.
 
"Merely satisfying customers is not good enough for me. I strive to earn their loyalty by providing an exceptional experience with service worthy of their repeat business and referrals. That is why I continue to choose a best in class Michigan manufacture of Electronic Message Centers and LED Lighting. Electro-Matic Visual, Inc. has a proven history of providing my company the highest quality products and services that can't be beat." -Timothy Muller, President-Curb Appeal Concepts, Inc.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Evaluating Your Parking Lot Lighting

Posted by Brigette Curtis on Aug 23, 2016 3:04:40 PM

Buildings or facilities that are 10 years or older likely have lighting that’s outdated and costing a lot of money in energy bills. Outdoor lighting—like parking lot lighting—was once considered a low priority, and only thought of to enhance the appearance of a parking lot, a building, or cars outside of a dealership. This is still a popular option with lighting, but what is becoming more important to lighting designers is lighting for safety and security. Read the tips below to know what to expect when it comes to evaluating your parking lot lighting

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Topics: Commercial Lighting, LED Lighting

5 Lighting Retrofit Solutions Provided By Energy Savings Companies

Posted by Alicia Martinez on Aug 4, 2016 2:00:00 PM

In order for energy-savings companies to offer clients recommended energy-efficient measures, they must first have a basis of research for their recommendations. Follow this simple 10-step process to offer clients solid retrofit solutions.

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Topics: LED Lighting

How the Digital Signage Industry Will Change

Posted by Derek Klanke on Aug 4, 2016 2:00:00 PM

Each year the digital signage industry encounters new changes as it continues to grow. Become aware of how the digital signage industry will change in the future, and you'll be able to move forward with cutting-edge sign technologies that will boost your business and help its overall growth.

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Topics: Sign Companies, LED Displays

How to Price Outdoor Signs

Posted by Electro-Matic on Jul 26, 2016 2:00:00 PM


One of the first questions a new sign company owner asks is "How do I price my signs?" The more complex the design, the more expensive the final cost of the sign will be. Listed below are the main factors of pricing Outdoor LED Signs.

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Topics: Business and Marketing, Sign Companies, LED Displays

12 Car Dealership Marketing Ideas

Posted by Electro-Matic on Jul 14, 2016 6:00:00 AM

Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.

Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.

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Topics: Business and Marketing, LED Lighting

The Farmington Players puts Electro-Matic's LED Sign Front and Center

Posted by Jesse Cameron on Jul 13, 2016 10:35:55 AM
The Farmington Players was looking for a LED message board to enhance the awareness of their shows. They wanted something that would meet their facility and show quality standards, while improving their business. That's why Electro-Matic and Vital Signs in Livonia partnered to deliver a wonderful, double sided, LED sign for The Farmington Players to display, inform and show off to all the passing traffic.
 
"We are excited to have our sign and it has certainly helped our business. It is easy to change and we enjoy the full vibrant color that it displays." -Dave Gilkes, President, The Farmington Players 

When The Farmington Players decided to give Electro-Matic and their LED Sign an audition, Electro-Matic took full advantage and now plays a major role to their everyday operations. The Farmington Players, or also referred to as "The Barn", now has an attractive LED Sign to help them pack their barn. 
 
"It was a pleasure working with The Farmington Players and Vital Signs to make this great looking sign come together. We enjoyed the opportunity and it was rewarding seeing an awesome finished product." -Derek Klanke, Electro-Matic Visual

Electro-Matic also offers custom content options that The Farmington Players took full advantage of, to use their sign to its full potential. Their LED Sign, with now custom content, informs the drivers passing, on the very busy 12 mile rd. in Farmington, about the upcoming events, membership plans, and ticket information.
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Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

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