Electro-Matic Visual Blog

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

Owning a car dealership is definitely on the “difficult” end of the “ease of owning a business” scale. Keeping up with current industry trends, conducting business with different brands, and managing regular business operations all contribute to a less-than-ideal workload. Another major aspect of managing a car dealership is regulating business expenses - definitely not a detail to be overlooked. You can do things like spend less by buying in bulk or cut expenses by auditing your current energy use. While it may seem almost impossible to keep within your budget at the moment, follow these 10 steps to minimize expenses and cut costs for your car dealership.

1. Use Social Media

In order to reduce the cost of traditional advertising (i.e. radio ads, TV commercials, etc.) create and

Drive down almost any highway in The U.S. and you will eventually see an electronic display sign. Whether they’re on the roadside warning of upcoming construction, road closure, or high in the air, outdoor messaging displays are everywhere. But the digital billboard advertising of today has come a long way since the very first outdoor LED displays.

The benefits of a well-lit exterior are not at all a mystery. Serving as a deterrent to crime and injury prevention, in addition to offering better visibility and reduced liability, exterior lighting isn’t something most businesses go without. However, you need to provide something more than just bare minimum lighting if you want customers to be able to evaluate your product in effective and desirable light.

This is where parking lot lighting becomes a necessity in enhancing curb appeal for your car dealership.

Get New LED Lighting Parking Lot Fixtures For Free! When I hear claims like this sometimes I read them just to find out what’s the catch? In this case, believe it or not there is no catch. In fact the retrofit to LED parking lot lighting is better than free and will actually pay you to do this with a positive cash flow from Day One in most scenarios. Too good to be true? How can this be? Let’s do some real analysis with some real world scenarios and see what kind of results you can get by replacing your existing HID parking lot lighting with LED parking lot lighting.

When it comes time for your sign company to partner with a sign manufacturer, you'll want to be prepared with helpful questions that will determine which sign manufacturer is best fit for your sign company’s needs. That's why our sales team has put together the top 10 questions to ask sign manufactuers as a sign company.

Every sign company needs specific strategies in order to improve sales, brand recognition, and customer experiences. Outlined below are five sales tools for sign companies that every sign company should consider implementing.

Even though electronic message centers have been around for many years many sign ordinances have not keep up with this technology. This fact can make it a challenge to know if your new LED sign will be permitted or, if it is, what specific rules will apply to the daily operation of it. However there are some tools you can use to get past the bureaucratic obstacles if you are willing to spend some time researching the actual codes. This article will help you learn to navigate LED sign regulations in your community.

If you're thinking about purchasing an LED display, you likely have some questions about what problems you'll have to deal with in case something goes wrong with your LED display. Or maybe you have an LED display, and you're trying to troubleshoot an issue. Either way, read on to understand the issues, severity of the issue, and solutions to LED display faults in this LED display troubleshooting guide. 

LED Signs (or Electronic Message Centers) are becoming more prevalent than ever. Years ago there were just a handful of amber orange colored signs that read only the time and temperature. Today, they are being used by just about every type of business—billboards, restaurants, schools, and churches are just a few of early adopters of the LED sign technology. It’s obvious that LED signs are here to stay, but why are they becoming so popular? Take a look at these top 10 selling points of LED signs: