Electro-Matic Visual Blog

Espen Technology is dedicated to delivering sustainable and environmentally progressive lighting solutions. Their products reflect an emphasis on sustainability, quality, and reliability. As our relationship with Espen blossomed while working with them for the past four years, we saw an opportunity in which their LED sign cabinet line paired perfectly with our market, having been selling LED lighting and LED displays in the sign industry for decades. 

A little different from our typical LED lighting projects, Dollar Tree and Starbucks were new construction exterior lighting projects. The owner and the landlord of Dollar Tree and Starbucks who was building these new buildings wanted to take the lighting package and minimize it to save money and then put the budget funding towards other needs for the construction.

Electro-Matic has a longstanding relationship with OCC—working on their led signage packages dating back the last 15 years.

Our relationship with Namdar is strong as can be, and the project we did for their Centerpointe property is another success story of over 100 properties nationwide that we're doing from them.

GSI is one of the longstanding premier sign companies in Metro Detroit servicing all of Michigan, as well as the Ohio market. We have been partnered with them selling our LED displays dating back to the mid-2000s. We primarily work with them with their Genisys Credit Union account all over Michigan as well as other projects in Detroit. We've been with them a long time and have a great partnership.

This particular project was to assist them with their own signage. It was an honor to do their signage, as their headquarters are positioned right off of in Troy, Michigan, so this Electro-Matic display has received a ton of traffic. It has benefited both of our companies in promoting or products and services to tens of thousands of cars each day. 

"It has been a pleasure working with Electro-Matic on this display for our corporate signage project. The LED display looks fantastic and we are excited about all the branding opportunities. It really presents beautifully." - Scott Gardner, CEO

"With our long and positive history working with GSI, EM Visual jumped at the chance to work with them on this project." - James Baker

Since the sign was put up in October 2020, it's been a great branding tool for GSI. They are receiving leads off of the display as well as new project opportunities from all of the exposure that this display provides.

List products and services EM used:
10 mm 3x15 EM Display

Car dealership parking lot lighting is more important than you think. LED lighting is rapidly becoming the obvious ideal option for a variety of applications, including your outside parking lot at your car dealership. That being said, LED lights are without a doubt the most energy efficient choice that is readily available on the marketplace. LED lighting for car dealerships are unrivaled in their life-span and efficiency, in comparison to traditional lighting.

The Lakes Mall is a 600,000 sq. ft regional shopping mall located in Muskegon County. The mall sits on a 101-acre property line and has over 40 stores and 4 anchor stores located on its premises.  

Situation
General Manager, Jonathan Pittman, pays the initial energy cost for common areas and the inline spaces in the parking lot. The energy challenge at this property, however, was that the landlord did not have separately metered spaces. Although the retailer reimburses landlords for their space energy consumption the common area had high wattage lighting throughout the mall which created an expensive lighting system.

The common area of the mall had CFL and Metal Halide lights ranging in wattage consumption from 15 - 1,000-watt bulbs.

Objective
The objective was to find a way to lower energy costs for the landlord by reducing the wattage of each fixture in the common areas of the mall starting with the parking Lot Lights.

Solution 
EM resolved a problem by diagnosing the mall's common area energy usage. They created a plan of action and implemented a project to remove high-wattage CFL and Metal Halide lights and replace them with lower-wattage LED light bulbs and fixtures.

The mall has benefited from this lighting project because the energy usage is lower causing an energy cost savings for the land lord. The mall's lighting is also brighter and gives it a cleaner and crisp look that customers and retailers can enjoy.

"The lights brought life back into the mall. Foot traffic has increased in the mall since the lights have been installed. “ Jonathan Pittman, Lakes Mall General Manager

List products and services Electro-Matic used:
We used 55 Different LED products for both inside and outside.

Any external companies that helped on the project or solution and their services provided:
Tri-State Light did the install.