Branding your business is so much more than a snazzy logo and a catchy slogan. Your brand is practically the image of your business and how customers view you. Brands are similar to personalities. They can be bold, likable, serious, boring, clever, etc. Ultimately, brands can repel people or attract them.
How LED Signs Can Help Build Your Brand and Community Awareness
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Signs for Small Businesses, Schools and Universities
Amp Up your Ad Strategy with Outdoor LED Displays
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Signs for Small Businesses, Schools and Universities
Macomb Group Takes Advantage of High-Traffic Area with new LED Display
The Macomb Group is a leading wholesale distributor of pipe, valves and fittings for the Midwest region and beyond. They have a total of 16 branches located throughout Michigan, Ohio, Indiana, Kentucky, Tennessee, and North Carolina with headquarters in Sterling Heights, Michigan.
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, LED Displays, News, Professional Services
Breton Travel Maximizes Impact and Readability with New LED Display
Breton Travel, a travel agency specializing in cruise and vacation planning, have been helping clients make beautiful memories for nearly half a century. It was founded in 1973 by Walt and Audrey Lovell, and now has two locations in Grand Rapids ran under the leadership of their son, John Lovell. As Breton Travel’s President, John has continued the level of quality and travel experience clients can rely on. Breton Travel’s well-traveled and experienced family of advisers understand the difference between price and value, and the importance of your time and money. They're the kind of company that will be there for you before, during and after your journey.
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, LED Displays, News, Professional Services
$800,000 Skatepark in Detroit gets New LED Outdoor Lighting
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, LED Lighting, News
Wayne County Parks use LED Displays to Communicate with Customers
Background
Outside of their website, print, and banners, Wayne County Parks had no way to display news or any other important park information. They wanted a better way to communicate the dates and times of not only their annual Lightfest event, but all of their events year-round.
The LED Sign chosen from Electro-Matic Visual was actually the same design as one of our trailer demos, but with an additional custom wrap. This allows Wayne County Lightfest the flexibility to put their sign where they want during peak hours, or move its location for different events. For further assistance throughout the year, Electro-Matic provided a permanent 16mm LED sign on the Hines Park premises as well.
The information on the upgraded LED display helped the line to move faster and more efficiently—making the experience for everyone much more enjoyable. Considering this is a seasonal operation for Wayne County Parks, they are able to transfer the sign to other events in the spring, summer, and early fall.
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News
ACME Sign Brings in Electro-Matic Visual for LED Sign Application
The 16mm, 60x144, LED display will serve as Blackhawk Bank and Trust’s personal billboard for many years to come. They can now easily communicate with their community on any of their offerings like: eBanking, financial services, loans, credit cards, personal IRA’s, Personal saving accounts, and much more. The new LED sign will give them the exposure they need to connect with their community and drive in more customers.
ACME Sign chose to use an Electro-Matic Visual Fusion electronic message center to complete the project. ACME has chosen to use an Electro-Matic Visual LED Sign in past projects as well. What ACME sign enjoys about Fusion LED Signs from Electro-Matic Visual is the combination of tech support, image, maintenance and response time.
“Working with Electro-Matic Visual over the years we know that we are going to get great Tech Support, quick response times when issues arise, and great image quality on their LED signs. That combination keeps us choosing Electro-Matic Visual.” - Doug Jarvis, ACME Sign
Electro-Matic Visual looks forward to future projects with ACME Sign and providing solutions for more companies like Blackhawk Bank and Trust.
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News
Electro-Matic Visual's Fusion LED Sign Gives A West Michigan Car Wash A Competitive Advantage
Jenison Car Wash believed that static signs and traditional reader boards, like they had before, was just too much of a nuisance and were not effective. Having an employee change a static sign daily, or weekly, is time consuming. Jenison was seeing that they were spending too much time manually changing their reader board for a message that was getting overlooked.
From a competitive standpoint, Jenison Car Wash felt that adding an Electro-Matic Visual Fusion LED display would separate them from potential competition. An LED sign gives businesses the opportunity to have an attractive, modern look while connecting with passing traffic.
Jenison Car Wash has been enjoying their new full color, 16mm, 4’x8’, LED display and they have been seeing great results. Their three-month subscriptions and monthly memberships have seen a significant boost. They also advertised that they were hiring on their LED sign and got convincingly more applications when they tried the same thing with their old static reader board. Jenison Car Wash chose Electro-Matic Visual over the competition for several important reasons, including:
- Customer service
- Image quality
- Five year parts and labor warranty
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News
Culver's of Lake Zurich, IL Installs LED Sign to Promote Their Menu Items
Electro-Matic Visual has provided over 100 LED sign solutions for Culver’s restaurants across the mid-west, making Electro-Matic Visual the best fit for the Culver’s of Lake Zurich. A 16mm Fusion full color LED display was installed for Culver’s of Lake Zurich to promote their delicious “flavor of the day” custards, pressed and seared Butterburgers, premium chicken and other mouth watering deals.
The Culver’s of Lake Zurich will not only get to enjoy their new eye-catching LED display, but they will also take advantage of Electro-Matic Visual’s Media Services Library that is full of pre-made content. The Media Services Library gives LED sign owners the luxury of having free compelling content on their sign at their luxury.
Culver’s has many different promotions that would take a large amount of energy and time to promote in traditional ways. Now the Culver’s of Lake Zurich, with their new LED sign, will be able to easily promote their great tasting deals at the pace that they require.
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News
Troy Dental Studio Uses LED Sign & LED Lighting for Their New Location
LED parking lot lighting is becoming more popular by the day. Troy Dental Studio felt the benefits of LED lighting matched their goals of having a welcoming, calming and safe environment that their customers can enjoy. Electro-Matic Visual supplied Troy Dental Studio with LED parking lot lights to improve the visibility and safety for their customers, establishing the environment that they were striving for.
“Our new LED parking lot lighting from Electro-Matic Visual has given our parking lot an incredible amount of light. It compliments the clean, safe, and welcoming atmosphere that we strive for.” Dr. Shikha Batra, Troy Dental Studio
Surrounded by neighborhoods and located on the busy Crooks Road, Troy Dental Studio now has the ability to continuously communicate, build rapport and inform their community with their new 11mm LED sign.
“We have been beyond satisfied with our new LED sign as we are seeing a high engagement. We are able to communicate with passing drivers about services we offer, website information, and contact information, all from the comfort of our building.” – Dr. Shikha Batra, Troy Dental Studio
Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News