Electro-Matic Visual Blog

Financing Energy Efficiency Projects

Posted by Alicia Martinez on Feb 24, 2016 6:00:00 AM

Financing options for energy-efficient upgrades and projects have been few and far between the last several decades. However, that is starting to change as of lately. Below you'll discover how you can overcome a lack of budget or present cash to progress with your proposed energy efficiency project. 

Lack of budget is the number one reason energy efficiency projects don’t get approved.

Energy efficiency projects require upfront investments, which many business owners have not budgeted. As a result, many projects don’t move forward due to lack of available capital, despite often-impressive ROIs and short payback periods. 

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Topics: Business and Marketing, LED Lighting

The Comprehensive Energy Audit Software Comparison

Posted by Electro-Matic on Feb 11, 2016 6:00:00 AM

Why Use Energy Audit Software?

Energy audits are extremely labor intensive, requiring physical walk throughs, large amounts of manual data collection and analysis of energy consumption. In order to do this, usually at least one year of utility bills have to be gathered and analyzed. For seasonality and benchmarking, utility bills dating back multiple years becomes necessary. Collecting, organizing, analyzing, and reporting all this data manually is quite an ordeal, which is why energy auditing software offerings have been developed and are gaining popularity.

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Topics: Business and Marketing, ESCOs, LED Lighting

5 Ideas for Marketing Energy Efficiency as an Energy Savings Company

Posted by Electro-Matic on Feb 8, 2016 6:00:00 AM

The most tried and true tactic of marketing any service or product is talking about how much money the person will save by switching to that product. The same is true for any energy efficiency company marketing their products and services - ultimately, the biggest selling point for energy saving projects is how much money businesses can save by rethinking their approach to energy usage. However, in an effort to stand apart from the crowd, ESCOs also need to differentiate themselves.

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Topics: Business and Marketing, ESCOs, LED Lighting

Selling Energy Services & Energy Savings Projects in 3 Steps

Posted by Dave Scaglione on Feb 4, 2016 11:45:24 AM

Selling energy efficiency should be easy right? Who does not want to save energy and thus save money? Everyone wants to reduce their carbon footprint, and businesses want to save money and improve their profitability. The savings are obvious and the technology is proven. Why, then, are substantial energy projects so hard to get sold and implemented?

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Topics: Business and Marketing, ESCOs, LED Lighting

How Changing Your LED Lighting in Your Parking Lots Can Make Your Business More Attractive

Posted by Electro-Matic on Dec 9, 2015 6:00:00 AM

Ever since the creation of the commercial light bulb in 1869, the world of lighting technology has constantly evolved. One of the biggest changes currently taking place is the transfer of traditional lighting sources, such as metal halide (MH) and high-pressure sodium (HPS), to light-emitting diode (LED) lighting.

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Topics: Business and Marketing, LED Lighting

Spring Arbor University chooses Electro-Matic Visual for eye-grabbing Full Color LED Display

Posted by Electro-Matic on Nov 18, 2015 5:00:00 PM

Spring Arbor University recently installed a full color LED Display on their campus in Spring Arbor, Michigan. With many schools and universities upgrading to LED Signs, Spring Arbor decided a new EM display was the best route to achieve their goals. 

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Topics: Business and Marketing, Electro-Matic Sign News, LED Displays

Upgrading to LED Lighting is a Financial “No – Brainer”

Posted by Dave Scaglione on Nov 4, 2015 6:00:00 AM

The financial business case for large public corporations and smaller private businesses to upgrade their existing lighting systems to LED lighting technology has become so compelling that companies must examine their strategies in this area.

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Topics: Business and Marketing, LED Lighting

Advertising efforts of Henry Ford OptimEyes receives renewed focus with the help of LED Display from Electro-Matic Visual

Posted by Electro-Matic on Oct 12, 2015 4:55:00 PM

This new full color LED Display from Electro-Matic Visual in Farmington Hills, Michigan is helping Henry Ford OptimEyes in Westland increase their visibility in the area and marketplace by attracting both current and new patients to their location. Henry Ford OptimEyes is a team of highly skilled doctors and health care professionals dedicated to providing the full spectrum of quality eye care for the whole family, and their new display willhelp them become more visible to people driving by.

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Topics: Business and Marketing, Electro-Matic Sign News, LED Displays

Electronic Message Centers: LED Bank Signs

Posted by Electro-Matic on Aug 27, 2015 4:42:00 PM

Electronic Message Centers: LED Bank Signs

More and more banks, financial institutions and credit unions are using electronic message centers. What's the big hype about them? Electronic message centers can now do more than just your average time and temperature. Technology, as we all know, is advancing quickly and so are these signs. Electronic message centers have advanced into personal digital digital billboards, if you will.

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Topics: Business and Marketing, Signs for Small Businesses, LED Displays

Increase Top Line Sales with Outdoor Electronic Messaging Centers

Posted by Electro-Matic on Jul 8, 2015 4:02:00 PM

Outdoor electronic messaging centers (EMCs) have become increasingly popular among businesses since the early 2000s. They’re able to withstand severe weather conditions, including hot southern summers and frigid northern winters. However, the key feature that makes EMCs effective for increasing traffic to businesses is their programming capabilities. Each sign is carefully crafted for a business’s individual display purpose and allows message customization, making them easy to edit and update messages at any time. EMC’s unmatched ability to generate awareness has proven to increase business traffic and top line sales.

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Topics: Business and Marketing, LED Displays

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