Electro-Matic Visual Blog

Electronic Message Centers: LED Bank Signs

More and more banks, financial institutions and credit unions are using electronic message centers. What's the big hype about them? Electronic message centers can now do more than just your average time and temperature. Technology, as we all know, is advancing quickly and so are these signs. Electronic message centers have advanced into personal digital digital billboards, if you will.

Outdoor electronic messaging centers (EMCs) have become increasingly popular among businesses since the early 2000s. They’re able to withstand severe weather conditions, including hot southern summers and frigid northern winters. However, the key feature that makes EMCs effective for increasing traffic to businesses is their programming capabilities. Each sign is carefully crafted for a business’s individual display purpose and allows message customization, making them easy to edit and update messages at any time. EMC’s unmatched ability to generate awareness has proven to increase business traffic and top line sales.

When it comes to running a business, saving money and limiting operating costs is crucial to maintaining a successfull business. There are several easy ways to cut operating costs that you may not even realize could have a huge impact on your business’s bills. One way to cut costs is to simply switch out conventional HID lights with LED lighting.

Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.

 ELKHART, IN -- Hoosier Harley Davidson, one of the largest dealerships in the state of Indiana, now includes one of Electro-Matic Products Hyperion Outdoor Electronic Message Centers. Their two new double sided 25mm red monochrome LED Displays sit outside the 36,000 square foot facility advertising their latest specials and events including customer appreciation as well as fundraising events they host.

Both outdoor and indoor LED signs can be an effective addition to any business marketing and communication strategy. There are an infinite number of messages that you can communicate through your LED sign to achieve unique purposes and goals. The keys are knowing who you want to reach and for what purpose to create a compelling message. Here are LED sign messaging ideas that you can use to create brand awareness, bring in past customers and attract new ones. 

Winter can be tough not only on people but on your homes and businesses. The last thing you want to be worrying about when the next winter storm hits is problem solving why your building is leaking costly heat and why your bills are so high. Here’s how you can start winterizing your office for the cold season.

The benefits an eye-catching LED sign can have on your business are unmatched. Business LED signs generate awareness at the most important times of the day and with the most important people, potential customers passing by. However, strategy is necessary to capitalize on these benefits. Here we'll walk you through mistakes to avoid to be make sure you're getting your return on investment.

There are so many elements that can make a difference in the success of a brick and mortar business, even down to the simplest of choices like lighting. Although easily overlooked, lighting can play a major role in creating an atmosphere that not only brings customers in but retains them. In more recent times, big brand like Starbucks are making the jump into LED lighting because of the positive effects it can have on both customers and overall profit. Here are a few ways that LED retail lighting can help you enhance customer experience.