Electro-Matic Visual Blog

When deciding to upgrade your parking lot lighting from traditional high intensity discharge (HID) lighting to LED make sure you consider adding controls to maximize savings, further reduce the break-even point on your investment, and optimize the sustainability in your workplace. There are many ways LED lights can be controlled and scheduled. Below are five common methods of how to control parking lot lights when using LED lighting. These options can either be installed as a stand-alone system or can be combined to increase the energy savings even more.

One of the first questions a new sign company owner asks is "How do I price my signs?" The more complex the design, the more expensive the final cost of the sign will be. Listed below are the main factors of pricing Outdoor LED Signs.

Let’s face it; at one point or another, your TV-watching experience has unfortunately been interrupted by a low-budget local car dealership commercial featuring some owner yelling special deals at a rate so fast that it’s hard to process. Needless to say, these types of advertisements aren’t very effective; if anything, advertisements like that put their dealership on your list of places to avoid.

Luckily, there are some marketing ideas that have proven to be effective for car dealerships all over the country that outperform the traditional radio and TV advertisements (and often cost much less!). Read more to find out about 12 car dealership marketing ideas to try.

Many current outdooor parking lot lighting systems are outdated. If you are running High-Pressure Sodium lights in your parking lot, that is a definite sign that your system is outdated, which means that you're most likely overspending on electricity and possibly lack lighting controls that could be saving you money.

By now, it’s widely accepted the LED lights have better color, lifetime and efficiency than older High-Pressure Sodium lights. LEDs have  are used for most lighting of parking lots today. If you have a lot that needs an overhaul consider making the switch to LEDs with a parking lot lighting control upgrade to save money on energy costs.

Not sure what to look for in your new system? Consider these features for your new lights and parking lot lighting control upgrade.

Car dealerships use more energy per square foot on average than a typical office building does. Despite this, there are cost effective opportunities that exist to substantially reduce energy usage for lighting, heating and air, and other necessary services while maintaining quality lighting, safety, and customer comfort in your car dealership.

Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

Owning a car dealership is definitely on the “difficult” end of the “ease of owning a business” scale. Keeping up with current industry trends, conducting business with different brands, and managing regular business operations all contribute to a less-than-ideal workload. Another major aspect of managing a car dealership is regulating business expenses - definitely not a detail to be overlooked. You can do things like spend less by buying in bulk or cut expenses by auditing your current energy use. While it may seem almost impossible to keep within your budget at the moment, follow these 10 steps to minimize expenses and cut costs for your car dealership.

1. Use Social Media

In order to reduce the cost of traditional advertising (i.e. radio ads, TV commercials, etc.) create and

Drive down almost any highway in The U.S. and you will eventually see an electronic display sign. Whether they’re on the roadside warning of upcoming construction, road closure, or high in the air, outdoor messaging displays are everywhere. But the digital billboard advertising of today has come a long way since the very first outdoor LED displays.

The benefits of a well-lit exterior are not at all a mystery. Serving as a deterrent to crime and injury prevention, in addition to offering better visibility and reduced liability, exterior lighting isn’t something most businesses go without. However, you need to provide something more than just bare minimum lighting if you want customers to be able to evaluate your product in effective and desirable light.

This is where parking lot lighting becomes a necessity in enhancing curb appeal for your car dealership.