Electro-Matic Visual Blog

Many current outdooor parking lot lighting systems are outdated. If you are running High-Pressure Sodium lights in your parking lot, that is a definite sign that your system is outdated, which means that you're most likely overspending on electricity and possibly lack lighting controls that could be saving you money.

By now, it’s widely accepted the LED lights have better color, lifetime and efficiency than older High-Pressure Sodium lights. LEDs have  are used for most lighting of parking lots today. If you have a lot that needs an overhaul consider making the switch to LEDs with a parking lot lighting control upgrade to save money on energy costs.

Not sure what to look for in your new system? Consider these features for your new lights and parking lot lighting control upgrade.

Car dealerships use more energy per square foot on average than a typical office building does. Despite this, there are cost effective opportunities that exist to substantially reduce energy usage for lighting, heating and air, and other necessary services while maintaining quality lighting, safety, and customer comfort in your car dealership.

Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

Owning a car dealership is definitely on the “difficult” end of the “ease of owning a business” scale. Keeping up with current industry trends, conducting business with different brands, and managing regular business operations all contribute to a less-than-ideal workload. Another major aspect of managing a car dealership is regulating business expenses - definitely not a detail to be overlooked. You can do things like spend less by buying in bulk or cut expenses by auditing your current energy use. While it may seem almost impossible to keep within your budget at the moment, follow these 10 steps to minimize expenses and cut costs for your car dealership.

1. Use Social Media

In order to reduce the cost of traditional advertising (i.e. radio ads, TV commercials, etc.) create and

Drive down almost any highway in The U.S. and you will eventually see an electronic display sign. Whether they’re on the roadside warning of upcoming construction, road closure, or high in the air, outdoor messaging displays are everywhere. But the digital billboard advertising of today has come a long way since the very first outdoor LED displays.

The benefits of a well-lit exterior are not at all a mystery. Serving as a deterrent to crime and injury prevention, in addition to offering better visibility and reduced liability, exterior lighting isn’t something most businesses go without. However, you need to provide something more than just bare minimum lighting if you want customers to be able to evaluate your product in effective and desirable light.

This is where parking lot lighting becomes a necessity in enhancing curb appeal for your car dealership.

Every sign company needs specific strategies in order to improve sales, brand recognition, and customer experiences. Outlined below are five sales tools for sign companies that every sign company should consider implementing.

Even though electronic message centers have been around for many years many sign ordinances have not keep up with this technology. This fact can make it a challenge to know if your new LED sign will be permitted or, if it is, what specific rules will apply to the daily operation of it. However there are some tools you can use to get past the bureaucratic obstacles if you are willing to spend some time researching the actual codes. This article will help you learn to navigate LED sign regulations in your community.

Energy costs are second highest cost in schools' budgets, following personnel costs. With energy costs taking up such a large portion of a school’s budget, it is sensible to upgrade to more energy efficient practices and products. That’s easier said than done, though—where will the funding come from to support these energy efficient upgrades for schools? Despite the long-term savings, and higher quality of school that would result from energy efficient upgrades, it’s challenging for these projects to be approved. Either taxpayers don’t want to pay for the high upfront costs, or there isn’t room in the school’s budget to start the project.