Electro-Matic Visual Blog

Electronic Message Centers: LED Bank Signs

More and more banks, financial institutions and credit unions are using electronic message centers. What's the big hype about them? Electronic message centers can now do more than just your average time and temperature. Technology, as we all know, is advancing quickly and so are these signs. Electronic message centers have advanced into personal digital digital billboards, if you will.

This blog post will be the first in a multi-part series to teach you how to easily and effectively program content for your electronic message center (EMC). Whether your display is a single color, or a full-color LED sign, you can use this series of blog posts as your reference guide to keep your EMC looking its best.  These tips and tricks will help you to maximize your ROI and keep the attention of your audience as they’re drawn to your professional and attractive digital artwork.

Take a look around town and you are guaranteed to notice more and more digital signs.  Whether it’s at your local school or as a 100-foot wide highway billboard, Electronic Message Centers are here to stay.  There are a number of reasons why this is.  First and foremost, they work at getting your point across.  Secondly, they are more convenient and cost effective than ever. 

Outdoor electronic messaging centers (EMCs) have become increasingly popular among businesses since the early 2000s. They’re able to withstand severe weather conditions, including hot southern summers and frigid northern winters. However, the key feature that makes EMCs effective for increasing traffic to businesses is their programming capabilities. Each sign is carefully crafted for a business’s individual display purpose and allows message customization, making them easy to edit and update messages at any time. EMC’s unmatched ability to generate awareness has proven to increase business traffic and top line sales.

Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.

 ELKHART, IN -- Hoosier Harley Davidson, one of the largest dealerships in the state of Indiana, now includes one of Electro-Matic Products Hyperion Outdoor Electronic Message Centers. Their two new double sided 25mm red monochrome LED Displays sit outside the 36,000 square foot facility advertising their latest specials and events including customer appreciation as well as fundraising events they host.

Both outdoor and indoor LED signs can be an effective addition to any business marketing and communication strategy. There are an infinite number of messages that you can communicate through your LED sign to achieve unique purposes and goals. The keys are knowing who you want to reach and for what purpose to create a compelling message. Here are LED sign messaging ideas that you can use to create brand awareness, bring in past customers and attract new ones. 

The benefits an eye-catching LED sign can have on your business are unmatched. Business LED signs generate awareness at the most important times of the day and with the most important people, potential customers passing by. However, strategy is necessary to capitalize on these benefits. Here we'll walk you through mistakes to avoid to be make sure you're getting your return on investment.