Electro-Matic Visual Blog

Most sign company owners think the only way to make more money is increase sales. While increasing sales should put more money in your pocket, increasing profit margins is just as important. If you're searious about making more money, here are 5 key ways to increase profit margins for sign companies.

Adding Value to Your Business with Digital Signage

Today’s LED signage solutions offer a sophisticated bridge of communication between your business and your customers. For sign companies, pitching the increased ROI of LED signs that accompanies up-sell opportunities, reduced materials costs and many other benefits is quickly becoming standard.

So how do you prove digital signage ROI to your prospects or your boss? We have the answer.

Drive down almost any highway in The U.S. and you will eventually see an electronic display sign. Whether they’re on the roadside warning of upcoming construction, road closure, or high in the air, outdoor messaging displays are everywhere. But the digital billboard advertising of today has come a long way since the very first outdoor LED displays.

When it comes time for your sign company to partner with a sign manufacturer, you'll want to be prepared with helpful questions that will determine which sign manufacturer is best fit for your sign company’s needs. That's why our sales team has put together the top 10 questions to ask sign manufactuers as a sign company.

Every sign company needs specific strategies in order to improve sales, brand recognition, and customer experiences. Outlined below are five sales tools for sign companies that every sign company should consider implementing.

Even though electronic message centers have been around for many years many sign ordinances have not keep up with this technology. This fact can make it a challenge to know if your new LED sign will be permitted or, if it is, what specific rules will apply to the daily operation of it. However there are some tools you can use to get past the bureaucratic obstacles if you are willing to spend some time researching the actual codes. This article will help you learn to navigate LED sign regulations in your community.

If you're thinking about purchasing an LED display, you likely have some questions about what problems you'll have to deal with in case something goes wrong with your LED display. Or maybe you have an LED display, and you're trying to troubleshoot an issue. Either way, read on to understand the issues, severity of the issue, and solutions to LED display faults in this LED display troubleshooting guide. 

LED Signs (or Electronic Message Centers) are becoming more prevalent than ever. Years ago there were just a handful of amber orange colored signs that read only the time and temperature. Today, they are being used by just about every type of business—billboards, restaurants, schools, and churches are just a few of early adopters of the LED sign technology. It’s obvious that LED signs are here to stay, but why are they becoming so popular? Take a look at these top 10 selling points of LED signs:

Spring Arbor University recently installed a full color LED Display on their campus in Spring Arbor, Michigan. With many schools and universities upgrading to LED Signs, Spring Arbor decided a new EM display was the best route to achieve their goals. 

This new full color LED Display from Electro-Matic Visual in Farmington Hills, Michigan is helping Henry Ford OptimEyes in Westland increase their visibility in the area and marketplace by attracting both current and new patients to their location. Henry Ford OptimEyes is a team of highly skilled doctors and health care professionals dedicated to providing the full spectrum of quality eye care for the whole family, and their new display willhelp them become more visible to people driving by.