Electro-Matic Visual Blog

Outdoor electronic messaging centers (EMCs) have become increasingly popular among businesses since the early 2000s. They’re able to withstand severe weather conditions, including hot southern summers and frigid northern winters. However, the key feature that makes EMCs effective for increasing traffic to businesses is their programming capabilities. Each sign is carefully crafted for a business’s individual display purpose and allows message customization, making them easy to edit and update messages at any time. EMC’s unmatched ability to generate awareness has proven to increase business traffic and top line sales.

Ever since the 14th century, signs and messages have been used outside of businesses to attract the eyes of passersby and differentiate themselves from surrounding competitors. Whether they’re displaying promotions, new products or services, or next week’s event, businesses have been trying every tactic to generate awareness and bring customers in. Today, outdoor LED signs are used frequently to do just that. The question is, do outdoor LED signs really work? It’s been proven that LED signs can increase business by 15-150% through their unmatched ability to generate awareness, differentiate businesses from competitors, and display customized messages to passersby.

 ELKHART, IN -- Hoosier Harley Davidson, one of the largest dealerships in the state of Indiana, now includes one of Electro-Matic Products Hyperion Outdoor Electronic Message Centers. Their two new double sided 25mm red monochrome LED Displays sit outside the 36,000 square foot facility advertising their latest specials and events including customer appreciation as well as fundraising events they host.

Both outdoor and indoor LED signs can be an effective addition to any business marketing and communication strategy. There are an infinite number of messages that you can communicate through your LED sign to achieve unique purposes and goals. The keys are knowing who you want to reach and for what purpose to create a compelling message. Here are LED sign messaging ideas that you can use to create brand awareness, bring in past customers and attract new ones. 

The benefits an eye-catching LED sign can have on your business are unmatched. Business LED signs generate awareness at the most important times of the day and with the most important people, potential customers passing by. However, strategy is necessary to capitalize on these benefits. Here we'll walk you through mistakes to avoid to be make sure you're getting your return on investment.

LED ticker signs give you a unique edge above the competition. These small but versitle signs can be entertaining, enlightening and even fun for your visitors. Here are unique ways that an LED ticker sign can set your bar or restaurant apart from the competition:

Restaurants are competing against each other every day to get customers to come come through their doors or drive-thrus. In order to compete, you have to differentiate yourself in some way from the hundreds of other options out there. Utiliizing an eye-catching, outdoor LED sign is one way that you can separate your restaurant in a fast-paced, busy society. Here are 5 ways that an outdoor led sign can set you apart from the competition and help you turn those drive-bys into diners.

Digital signage has come a long way in recent years. Gone are the days of manually hanging letters from signs, which can so easily be tampered with by young vandals, and here are the days of illuminate, immaculate LED signs that are conveniently updated remotely with the click of a mouse. Countless industries should be quick to take advantage of the numerous benefits of digital signage, and schools in particular shouldn’t think twice about investing in the latest and greatest of digital signs. Why is that, you ask? Here are three reasons why every school needs digital signage.