Electro-Matic Visual Blog

Since 1969, Electro-Matic has helped transform American industry by supplying automation components and solutions to leading U. S. manufacturers. Today, Electro-Matic continues to leverage the value of emerging technologies by developing practical applications for industrial, commercial and retail markets. As a technology company, we help our customers turn innovation into value. As a one hundred percent employee-owned business, our customers enjoy the benefit of a supplier partner intently focused on delivering strong value-for-value relationships.

Topics: Electro-Matic LED, Marketing, LED Lighting

 

Weathervane Heating and Cooling, Inc. of Howell, MI is known for their high quality, “Luxaire” Heating and Air Conditioning units and their professional knowledge on heating, cooling, and ventilation. Weathervane offers the highest level of home comfort by consisting of efficient, reliable and cost effective products and services. Much like Weathervane’s foundation, Electro-Matic Visual’s LED displays proved to be the right fit because it matched the high level of efficiency, reliability, and cost effectiveness and with the help from Image 360 the project was able to be completed.

Image 360 and Electro-Matic Visual were able to give Weathervane this attractive sign to help them reach the traffic driving by. Their location sits well above the road and it was previously harder for people to identify what exactly the building was on top of the hill.

“Weathervane Heating & Cooling had no sign and are 100 feet above road level. They needed a unique way to communicate to vehicles driving by. Electro-Matic Visual’s message boards got the job done.” – Joe Agius, Sign Designer, Sales & Content Creator, Image 360 – Brighton, MI

Now with their new LED sign they are able to communicate with passing traffic to promote their “Luxaire” Heating and Air Conditioning units and their best service offers. Not only are they able to promote deals on products and services, but now their sign can help build their brand image and professionalism that they have.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Fuzzy's Restaurant in Saginaw, MI lost their previous LED sign board because of a mechanical error. Fuzzy's Experienced a decrease of 25% in business without an operating LED sign. With an unsettling feeling of not having their LED sign operating they decided to partner with Electro-Matic Visual to replace their old LED sign. 

 

Electro-Matic Visual implemented an LED sign to increase their traffic flow and to eliminate the headache of changing the message manually. With their new LED Sign they will be able to display full color messages to ongoing traffic with multiple messages and allow them to be even more creative with their specials and seasonal treats.

 

Their LED display has been paying major dividends for Fuzzy’s. “We have seen an increase of business of 25% since the sign has been installed and we are talking about a business that has been around in the same location for 20 years.” – Ellaine Tambouids, Fuzzy’s Family Diner, Owner

 

Fuzzy's can now continue their business operations as they were with their new LED display. This goes to show that even an established restaurant with a great reputation can loose sales because of poor signage. Electro-Matic Visual was privileged to partner with Fuzzy's to accommodate their business goals.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

The Dan Pfeiffer Automotive Group has several different locations throughout the Grand Rapids, MI area. The result from having so many different locations is a lot of selections of great cars, but also a lot of area to light during the after hours. Pfeiffer Used Cars & Quick Lane Auto Center was searching for a more efficient way to increase their lighting levels in their lot, that resides directly off of Highway 131. Electro-Matic Visual stepped in to help provide a solution. 

After the lighting audit was determined, Electro-Matic Visual and Appearance Products worked together with Pfeiffer Used Cars & Quick Lane Auto Center to complete the installation process. “Working with EM visual has been great for our LED lighting division. I rely on them to do site surveys, photometric layouts, and recommending the best product so all I need to worry about is selling the job and handling installation. And since their products are made in Michigan I know my customer is getting the maximum rebate possible.” – Ryan DeHoog, General Manager, Appearance Products.

Electro-Matic Visual and Appearance Products are happy to see that not only did Pfeiffer Used Cars & Quick Lane Auto Center receive a maximum rebate possible by buying a Michigan made product, but they are also reducing their energy savings by over a third. All 83 fixtures were swapped out from metal halide lights to Electro-Matic Visual’s LED parking lot lights for optimal savings and efficiency.

Pfeiffer Used Car & Quick Lane Auto Center will continue to see energy savings throughout their estimated life time of over 100,000 hours and with virtually zero maintenance costs, their LED lights for their parking lot seem to be the perfect solution.
 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News

 

Burnips Equipment Co. has five different locations throughout the state of Michigan. Their newest store home of Dorr, MI has an extensive line of products that customers can buy new, used or rent. Their new opening and deep line of product offerings and options, makes implementing an LED sign complementary to their business.

 

Praise Sign Company, Burnips Equipment Co. and Electro-Matic Visual collaborated to make this great LED display application happen. " It has been a great experience working with Alan the West Michigan rep for Electro-Matic visual. A great big thank you for all the help you've provided for this Burnips project. Without you this would not have been so successful. Your products, service, and followthrough are top notch." - Robert Prindle, Praise Sign Company

With their newly installed LED sign they are able to inform passing traffic about their newest products that they just got in and are running a limited time special. Passing by Burnips Equipment you may not be able to tell that they offer rental equipment. With their new LED display they can make it known they do offer rental equipment, so you don’t have to buy equipment for a one-time job.

Purchasing a new tractor is like buying a car. It can be expensive, but you have options and just like a car you can buy it new or used and have financing available. Burnips now has the flexibility to advertise their financing options on their LED display. This will help them give exposure to the numerous options available to customers when buying new products at Burnips.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, MI. Front Street Insurance and Andrew Kohlmann, owner of Image360 of Traverse City, they concluded that an LED message center from Electro-Matic Visual would be best for this application because of the slow moving, high volume, traffic passing by and Electro-Matic Visual’s dependable tech support and training team.

“Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.”- Andrew Kohlmann, Owner, Image360 Traverse City

Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display. The reasoning to go with a high-resolution display was for a several different reasons. The first being is that it looks outstanding, even when you are close to the display. The second is because with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. And third, the full color high-resolution display draws the attention to the business and sign, acting like a personal billboard for their business.

 

Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

The Leader Dogs for the Blind in Rochester, Michigan was under a 14.5 million dollar renovation to upgrade the whole facility. The new building allows for the best living and learning environment for the dogs. The upgrade to the veterinary clinic will also allow for the best care to be given to the canines by adding 35% more space and new technology. 

 

The Leader Dogs for the Blind focused on improving their facilities and their image. With their now state of the art facility, inside and out, it was appropriate to include an upgrade to their signage. Their previous LED sign from Electro-Matic was a monochrome, 1 line LED display. They decided to reach out to Electro-Matic again to upgrade their signage to match their new facility upgrades. 

 

"We are very happy with the attention we receive from our new 16mm, full-color LED display. It gives us a lot of flexibility in design. Our new sign is much more visible than our old monochrome sign and gives us more ability to capture the attention of ongoing traffic."-Rachelle Kniffen, Leader Dogs for the Blind

 

The partnership with Gardner Signs and Leader Dogs for the Blind made this project possible. Electro-Matic Visual is happy to see Leader Dogs for the Blind creating and displaying great content that helps bring more attention to their business. 

 

For more information on our LED technology or to build your own LED sign please visit: visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The new Motor City Harley Davidson opened up in late August in style, hosting an incredible event in their own parking lot and was in need of high-bay LED lighting to show off their incredible selection of motorcycles and merchandise. The show room includes hundreds of motorcycles with a large selection of styles and other Harley Davidson apparel, accessories and collector items. Blending in two 5mm LED displays and LED high bay lighting puts the cherry on top to make their showroom look incredible.

 

Electro-Matic Visual's LED Lighting was the best solution for Motor City Harley Davidson. With only 1.8 miles separating the two companies Motor City Harley Davidson and Electro-Matic Visual were able to install 78 fixtures to make the iconic motorcycles look even more attractive on the show room floor.

 

Motor City Harley Davidson is also implementing two 5mm LED displays from Electro-Matic Visual.  These unique LED display applications are hard to miss when you are shopping around.  The displays are being used as an indoor application at Motor City Harley Davidson, but it also has the capabilities to withstand the outdoor elements.  Standing over 7 feet tall the LED displays projects the clear, vivid images you would expect to see, indoors or out.

 

Electro-Matic Visual and Motor City Harley Davidson brought the unique application on board because of its eye-catching capabilities. The displays are a great solution for informing customers about upcoming events, in-store specials, or promotional giveaways.

 

For more information on our LED technology or to build your own LED sign please visit: visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Visual Solutions, LED Lighting

 

Central Wesleyan Church is based out of Holland, Michigan and has four other physical campuses and an online campus with the common goal of meeting new friends, building lasting relationships and finding your life's purpose. This massive facility in Holland is hard to miss and especially with their new LED message center. 

 

Electro-Matic Visual's LED message center compliments the wonderful 100-acre property and landscape that this church resides on. The full color display helps inform the thousands of people that attend Central Wesleyan every Sunday of events, shows, gatherings, worships, baptisms, youth programs and more. 

"Electro-Matic Visual has been a great partner for us. The new sign really helped to reach our community and it looks fantastic. The customer service is also top-notch." -Dwayne Dreyer Facilities Manager, Central Weslyan Church

 

The high traffic, residential area, with the surrounding high schools makes the LED display an ideal spot for the community and the church. Electro-Matic Visual is glad Central Weslyan Church is enjoying their new sign and displaying great content to go along with it. 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News