Electro-Matic Visual Blog

An electronic message center (EMC’s) is a powerful advertising tool that is continuing to gain momentum in the sign industry and is a proven winner for many businesses alike. If you want to sell EMC’s effectively, you’d better master some sales techniques you probably haven’t had to use before.

Sit in on the agenda as we will cover how to find prospects, creating the need for EMCs, making EMCs affordable and how to sell with the power of numbers. Explore the process, strategy and the mindset behind selling EMCs to make the biggest impact on your prospects.

In this webinar, James and Jeff will share techniques and practices based on them selling hundreds of displays and overcoming objections. Find out how EMCs are debatably, stronger than the word of mouth.

Our Speakers

Jeff Bauman has applied technology-driven solutions to business problems over the bulk of his career. He earned his Bachelor’s degree in Electrical Engineering from Syracuse University in 1973 and began his career as an Applications Engineer for the Collins Radio subsidiary of Rockwell International in Richardson, Texas.  Sales, marketing, and management positions with Litton Industries and Rockwell’s Commercial Avionics business followed.

 Jeff joined Electro-Matic in 2005 to help migrate the company’s core LED business from the industrial to the commercial sector, and currently configures and delivers LED digital signage and lighting solutions to businesses throughout Ohio.

James Baker earned his B.A. in Communication and Marketing from Saginaw Valley State University in 2003. He began his career in corporate marketing & sponsorship with the Detroit Pistons and Palace Sports & Entertainment in 2003. After spending 5 years with the Detroit Pistons, in 2008 he joined Electro-Matic Products, Inc becoming a member of their Visual Products sales team. Since then, James has held several positions with Electro-Matic including in 2009 becoming Regional Sales Manager of Chicago, IL Territory and most recently in 2013 Visual Products Commercial Sales Manager. 

James has extensive experience in LED technology. Having completed projects with LED Displays and Lighting all over the country.

 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Location, Location, Location. Everyone knows the location of a business is important, but what compliments a prime location? For Grand Coney of Grand Rapids, MI an electronic message center that has attractive video and graphics compliments their prime location with great results.

 

Grand Coney of Grand Rapids, Michigan needed something to help increase customer traffic. Electro-Matic Visual's LED display was the right fit for Grand Coney's needs. They positioned their LED sign to utilize their location and to capture the attention of the thousands of people that drive by every day and is one of the many  selling points of a LED Sign. Installing a LED sign has helped Grand Coney have a record opening weekend.

 

"The Electro-Matic LED sign was a great tool to promote our new location which resulted in a record opening weekend for us. The software is easy to use and the media library had a lot of great content to use saving me time from creating new content. We just purchased an indoor sign for another one of our restaurants and are excited to incorporate these in more of our locations." -Eric Dexter, Marketing Manager, Restaurant Partners Inc.

 

Electro-Matic Visual is pleased to hear that Grand Coney is taking advantage of our  free media content, located on our website, and getting creative with their own custom content. Good content makes the sign even more impactful and Grand Coney has displayed great content to attract more customers. 

 

Choosing the correct size sign is a high priority when you are looking at LED signs. You dont want to have something too big or too small. There are several considerations that should be looked at to choosing the correct size. Grand Coney picked the correct size to compliment their location. Their 16mm, 3'x7', full color LED display is sure to capture the attention of passing drivers and pedestrians. With the unison of Appearance Products, Grand Coney and Electro-Matic Visual this electronic message center has delivered as expected. 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electronic LED Sign, Marketing, Electro-Matic Sign News, News

Great Lake Dentistry and Dr. Shawn Van de Vyver are very passionate about providing the highest quality care and developing relationships with the surrounding communities. This made the partnership between Great Lakes Dentistry, Electro-Matic Visual and Curb Appeal seamless.

 

Great Lakes Dentistry needed a display and parking lot lighting to compliment their business model. That's where Curb Appeal and Electro-Matic Visual came into play to deliver an eye-catching display along with clean, energy efficient, parking lot lighting fixtures.

 

"Merely satisfying customers is not good enough for me. I strive to earn their loyalty by providing an exceptional experience with service worthy of their repeat business and referrals. That is why I continue to choose a best in class Michigan manufacture of Electronic Message Centers and LED Lighting. Electro-Matic Visual, Inc. has a proven history of providing my company the highest quality products and services that can't be beat." -Timothy Muller, President-Curb Appeal Concepts, Inc.

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The Farmington Players was looking for a LED message board to enhance the awareness of their shows. They wanted something that would meet their facility and show quality standards, while improving their business. That's why Electro-Matic and Vital Signs in Livonia partnered to deliver a wonderful, double sided, LED sign for The Farmington Players to display, inform and show off to all the passing traffic.

 

"We are excited to have our sign and it has certainly helped our business. It is easy to change and we enjoy the full vibrant color that it displays." -Dave Gilkes, President, The Farmington Players 

When The Farmington Players decided to give Electro-Matic and their LED Sign an audition, Electro-Matic took full advantage and now plays a major role to their everyday operations. The Farmington Players, or also referred to as "The Barn", now has an attractive LED Sign to help them pack their barn. 

 

"It was a pleasure working with The Farmington Players and Vital Signs to make this great looking sign come together. We enjoyed the opportunity and it was rewarding seeing an awesome finished product." -Derek Klanke, Electro-Matic Visual

Electro-Matic also offers custom content options that The Farmington Players took full advantage of, to use their sign to its full potential. Their LED Sign, with now custom content, informs the drivers passing, on the very busy 12 mile rd. in Farmington, about the upcoming events, membership plans, and ticket information.

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The Greater Brighton Area Chamber of Commerce has a main promise and that is to promote opportunities for a promising business community. The Brighton area hold a high standard for its recreational areas, shopping, dining and natural resources.  Creating awareness,

strengthening, referring and connecting its members is a dynamic focus. Electro-Matic is proud to help The Greater Brighton Area Chamber of Commerce with their challenges and provide  them a double-sided, full color, LED message center. 

 

With the abundance of traffic, including foot traffic, The Greater Brighton Area Chamber of Commerce is able to draw attention, inform, build rapport and see results with their LED sign from Electro-Matic. 

 

"We were very pleased with how The Greater Brighton Area Chamber of Commerce and Electro-Matic Visual to make this sign come alive. We are also happy to see them using their sign to its full potential by using our custom content, it really creates an attractive look."  -Jason Sluyter, Electro-Matic Visual

 

"Our digital sign has been a fantastic tool for us. This is a great way to advertise our events and other messages to the community in a colorful way that gets attention. Also, being able to offer space on our sign to potential sponsors has been huge. Who doesn't want their logo on a big screen next to a busy street? Our new sign has been awesome for us, and we are so happy to have it!" -Jen Ling, The Greater Brighton Area Chamber of Commerce

 

Electro-Matic and The Greater Brighton Area Chamber of Commerce were able to team up and create custom content for their sign (shown above). Using custom content can make your sign more appealing, exciting, and it will have the ability to push through the clutter. The Greater Brighton Area Chamber of Commerce has taken advantage of this opportunity. 

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

The Birch Run Expo Center is an entertainment and trade facility located along I-75 in Birch Run, Michigan. When they were ready to upgrade their fifteen year old, monochrome amber LED Sign, Electro-Matic Visual helped them make it happen.

 

This entertainment venue received two new LED Displays from Electro-Matic Visual. The full color, single-sided LED Sign, is anchored at the entrance to the venue, and the new full-color double-sided LED Display can be seen while driving north or southbound on I-75.

 

"Electro-Matic LED Displays are designed & packaged as well as any we've worked with.  The fact, that they are Michigan Made makes it an easy decision to partner with them on EMC projects.  We've been working Birch Run Expo Center for many years.  When they asked us to upgrade to full color, we knew Electro-Matic was the right choice!"   Steve Jordan - President - Barrett Signs

Topics: LED Technology, Electro-Matic LED, Electro-Matic Visual Solutions, Electro-Matic Sign News, News

Topics: Electro-Matic LED, LED Lighting

Topics: Electro-Matic LED, LED Lighting

Topics: Electro-Matic LED, LED Lighting

Topics: Electro-Matic LED, LED Lighting