The Dan Pfeiffer Automotive Group has several different locations throughout the Grand Rapids, MI area. The result from having so many different locations is a lot of selections of great cars, but also a lot of area to light during the after hours. Pfeiffer Used Cars & Quick Lane Auto Center was searching for a more efficient way to increase their lighting levels in their lot, that resides directly off of Highway 131. Electro-Matic Visual stepped in to help provide a solution.
After the lighting audit was determined, Electro-Matic Visual and Appearance Products worked together with Pfeiffer Used Cars & Quick Lane Auto Center to complete the installation process. “Working with EM visual has been great for our LED lighting division. I rely on them to do site surveys, photometric layouts, and recommending the best product so all I need to worry about is selling the job and handling installation. And since their products are made in Michigan I know my customer is getting the maximum rebate possible.” – Ryan DeHoog, General Manager, Appearance Products.
Electro-Matic Visual and Appearance Products are happy to see that not only did Pfeiffer Used Cars & Quick Lane Auto Center receive a maximum rebate possible by buying a Michigan made product, but they are also reducing their energy savings by over a third. All 83 fixtures were swapped out from metal halide lights to Electro-Matic Visual’s LED parking lot lights for optimal savings and efficiency.
Pfeiffer Used Car & Quick Lane Auto Center will continue to see energy savings throughout their estimated life time of over 100,000 hours and with virtually zero maintenance costs, their LED lights for their parking lot seem to be the perfect solution.
If you would like to learn more about LED Lighting and how it can save you money try our
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Burnips Equipment Co. has five different locations throughout the state of Michigan. Their newest store home of Dorr, MI has an extensive line of products that customers can buy new, used or rent. Their new opening and deep line of product offerings and options, makes implementing an LED sign complementary to their business.
Praise Sign Company, Burnips Equipment Co. and Electro-Matic Visual collaborated to make this great LED display application happen. "
It has been a great experience working with Alan the West Michigan rep for Electro-Matic visual. A great big thank you for all the help you've provided for this Burnips project. Without you this would not have been so successful. Your products, service, and followthrough are top notch." - Robert Prindle, Praise Sign Company
With their newly installed LED sign they are able to inform passing traffic about their newest products that they just got in and are running a limited time special. Passing by Burnips Equipment you may not be able to tell that they offer rental equipment. With their new LED display they can make it known they do offer rental equipment, so you don’t have to buy equipment for a one-time job.
Purchasing a new tractor is like buying a car. It can be expensive, but you have options and just like a car you can buy it new or used and have financing available. Burnips now has the flexibility to advertise their financing options on their LED display. This will help them give exposure to the numerous options available to customers when buying new products at Burnips.
If you would like to build your own LED sign try out our custom LED sign builder at:
visual.electro-matic.com
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Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, MI. Front Street Insurance and Andrew Kohlmann, owner of Image360 of Traverse City, they concluded that an
LED message center from Electro-Matic Visual would be best for this application because of the slow moving, high volume, traffic passing by and Electro-Matic Visual’s dependable tech support and training team.
“Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.”- Andrew Kohlmann, Owner, Image360 Traverse City
Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display. The reasoning to go with a high-resolution display was for a several different reasons. The first being is that it looks outstanding, even when you are close to the display. The second is because with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. And third, the full color high-resolution display draws the attention to the business and sign, acting like a personal billboard for their business.
Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!
If you would like to build your own LED sign try out our custom LED sign builder at:
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The Leader Dogs for the Blind in Rochester, Michigan was under a 14.5 million dollar renovation to upgrade the whole facility. The new building allows for the best living and learning environment for the dogs. The upgrade to the veterinary clinic will also allow for the best care to be given to the canines by adding 35% more space and new technology.
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The new Motor City Harley Davidson opened up in late August in style, hosting an incredible event in their own parking lot and was in need of high-bay LED lighting to show off their incredible selection of motorcycles and merchandise. The show room includes hundreds of motorcycles with a large selection of styles and other Harley Davidson apparel, accessories and collector items. Blending in two 5mm LED displays and LED high bay lighting puts the cherry on top to make their showroom look incredible.
Electro-Matic Visual's LED Lighting was the best solution for Motor City Harley Davidson. With only 1.8 miles separating the two companies Motor City Harley Davidson and Electro-Matic Visual were able to install 78 fixtures to make the iconic motorcycles look even more attractive on the show room floor.
Motor City Harley Davidson is also implementing two 5mm LED displays from Electro-Matic Visual.
These unique LED display applications are hard to miss when you are shopping around.
The displays are being used as an indoor application at Motor City Harley Davidson, but it also has the capabilities to withstand the outdoor elements.
Standing over 7 feet tall the LED displays projects the clear, vivid images you would expect to see, indoors or out.
Electro-Matic Visual and Motor City Harley Davidson brought the unique application on board because of its eye-catching capabilities. The displays are a great solution for informing customers about upcoming events, in-store specials, or promotional giveaways.
For more information on our LED technology or to build your own LED sign please visit:
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Central Wesleyan Church is based out of Holland, Michigan and has four other physical campuses and an online campus with the common goal of meeting new friends, building lasting relationships and finding your life's purpose. This massive facility in Holland is hard to miss and especially with their new LED message center.
Electro-Matic Visual's LED message center compliments the wonderful 100-acre property and landscape that this church resides on. The full color display helps inform the thousands of people that attend Central Wesleyan every Sunday of events, shows, gatherings, worships, baptisms, youth programs and more.
"Electro-Matic Visual has been a great partner for us. The new sign really helped to reach our community and it looks fantastic. The customer service is also top-notch." -Dwayne Dreyer Facilities Manager, Central Weslyan Church
The high traffic, residential area, with the surrounding high schools makes the LED display an ideal spot for the community and the church. Electro-Matic Visual is glad Central Weslyan Church is enjoying their new sign and displaying great content to go along with it.
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An electronic message center (EMC’s) is a powerful advertising tool that is continuing to gain momentum in the sign industry and is a proven winner for many businesses alike. If you want to sell EMC’s effectively, you’d better master some sales techniques you probably haven’t had to use before.
Sit in on the agenda as we will cover how to find prospects, creating the need for EMCs, making EMCs affordable and how to sell with the power of numbers. Explore the process, strategy and the mindset behind selling EMCs to make the biggest impact on your prospects.
In this webinar, James and Jeff will share techniques and practices based on them selling hundreds of displays and overcoming objections. Find out how EMCs are debatably, stronger than the word of mouth.

Our Speakers
Jeff Bauman has applied technology-driven solutions to business problems over the bulk of his career. He earned his Bachelor’s degree in Electrical Engineering from Syracuse University in 1973 and began his career as an Applications Engineer for the Collins Radio subsidiary of Rockwell International in Richardson, Texas. Sales, marketing, and management positions with Litton Industries and Rockwell’s Commercial Avionics business followed.
Jeff joined Electro-Matic in 2005 to help migrate the company’s core LED business from the industrial to the commercial sector, and currently configures and delivers LED digital signage and lighting solutions to businesses throughout Ohio.
James Baker earned his B.A. in Communication and Marketing from Saginaw Valley State University in 2003. He began his career in corporate marketing & sponsorship with the Detroit Pistons and Palace Sports & Entertainment in 2003. After spending 5 years with the Detroit Pistons, in 2008 he joined Electro-Matic Products, Inc becoming a member of their Visual Products sales team. Since then, James has held several positions with Electro-Matic including in 2009 becoming Regional Sales Manager of Chicago, IL Territory and most recently in 2013 Visual Products Commercial Sales Manager.
James has extensive experience in LED technology. Having completed projects with LED Displays and Lighting all over the country.
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Location, Location, Location. Everyone knows the location of a business is important, but what compliments a prime location? For Grand Coney of Grand Rapids, MI an electronic message center that has attractive video and graphics compliments their prime location with great results.
Grand Coney of Grand Rapids, Michigan needed something to help increase customer traffic. Electro-Matic Visual's LED display was the right fit for Grand Coney's needs. They positioned their LED sign to utilize their location and to capture the attention of the thousands of people that drive by every day and is one of the many
selling points of a LED Sign. Installing a LED sign has helped Grand Coney have a record opening weekend.
"The Electro-Matic LED sign was a great tool to promote our new location which resulted in a record opening weekend for us. The software is easy to use and the media library had a lot of great content to use saving me time from creating new content. We just purchased an indoor sign for another one of our restaurants and are excited to incorporate these in more of our locations." -Eric Dexter, Marketing Manager, Restaurant Partners Inc.
Electro-Matic Visual is pleased to hear that Grand Coney is taking advantage of our
free media content, located on our website, and getting creative with their own custom content. Good content makes the sign even more impactful and Grand Coney has displayed great content to attract more customers.
Choosing the correct size sign is a high priority when you are looking at LED signs. You dont want to have something too big or too small. There are several considerations that should be looked at to choosing the correct size. Grand Coney picked the correct size to compliment their location. Their 16mm, 3'x7', full color LED display is sure to capture the attention of passing drivers and pedestrians. With the unison of Appearance Products, Grand Coney and Electro-Matic Visual this
electronic message center has delivered as expected.
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Great Lake Dentistry and Dr. Shawn Van de Vyver are very passionate about providing the highest quality care and developing relationships with the surrounding communities. This made the partnership between Great Lakes Dentistry, Electro-Matic Visual and Curb Appeal seamless.
Great Lakes Dentistry needed a display and parking lot lighting to compliment their business model. That's where Curb Appeal and Electro-Matic Visual came into play to deliver an eye-catching display along with clean, energy efficient, parking lot lighting fixtures.
"Merely satisfying customers is not good enough for me. I strive to earn their loyalty by providing an exceptional experience with service worthy of their repeat business and referrals. That is why I continue to choose a best in class Michigan manufacture of
Electronic Message Centers and
LED Lighting. Electro-Matic Visual, Inc. has a proven history of providing my company the highest quality products and services that can't be beat." -Timothy Muller, President-Curb Appeal Concepts, Inc.
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