Electro-Matic Visual Blog

Upgrade Your Properties with LED Light Solutions

Posted by Electro-Matic on Oct 14, 2020 2:30:30 PM

While LED technology is rapidly taking over the light industry, traditional lighting is still the most common lighting source in commercial and rental properties. Electro-Matic Visual’s LED lighting has been a major asset for many property management businesses regarding maintenance, energy expenses, and performance. With LED technology, property management businesses have the opportunity to promote a bright, safe, and clean environment. Enhancing the overall appearance of your business will pique the interests of customers while also promising them a good experience making LED lighting one of the best upgrades for rental property.

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Topics: LED Technology, Electro-Matic Visual Solutions, LED Lighting, Property Management

New 6mm LED Sign at Meadows Crossing Results in Higher Sales Revenue

Posted by Molly Austin on Sep 15, 2020 2:09:13 PM


Meadows Crossing is student housing and retail complex located just steps away from Grand Valley State University Campus in Allendale, MI. The retail portion of Meadows Crossing includes Mully’s Bar & Grill, HIP Party Store, Gentleman’s Quarters Barber Salon, Cottage Inn Pizza, and Insomnia Cookies.

Student housing in Allendale is an extremely competitive market. The window of opportunity to attract a student and get them to commit to a housing situation is very slim. Also, the retail segment can be challenging for tenants located near a college campus. Outlets often need to make a years-worth of revenue in an 8 or 9-month span due to the school calendar. For that reason, maximizing exposure to potential customers is extremely important.

Build & Get a Quote!

Originally, Meadows Crossing had an outdated static monument sign on a long, large brick base (see below). The original sign didn’t seem to match the brick base, and also offered limited signage for each tenant. The sign didn’t feature any changeable messaging options.

Old Signage at Meadows Crossing

Benefits of New LED Sign

The goal of the project was to upgrade the signage for Meadows Crossing that would outshine every other sign nearby, bringing maximum exposure for student housing and their retail outlets. Meadows Crossing enrolled the help of Universal Sign Systems to come up with the perfect solution. To bring maximum exposure and create that WOW factor Universal decided to install the first ever 6mm LED display in all of west Michigan. Universal supplemented the LED sign with new tenant signage in a sleek black cabinet that tied the entire sign together.

Because of the high pixel density of the LED sign, Meadows Crossing was able to show any image, graphic, or video with breathtaking picture clarity while complying with the size limitations of the local jurisdiction. All of the other signs in Allendale were mostly 16mm displays which were only good for simple text. Because of the 6mm pixel spacing Meadows Crossing could now show high-def images of their townhomes, delicious cookies from Insomnia cookies, delicious pizza from Cottage Inn, and more. The new sign brought immediate buzz to the area, resulting in more renters and higher sales revenue for their tenants.

Build & Get a Quote!

"When Glenn came to me with a request for a replacement multi-tenant sign that would be a cut above the rest, I knew the recently released 6mm Electro-Matic display was the perfect fit. The quality of the display and tight pixel pitch allowed for detailed advertisements in the limited space that we were allowed. Thanks to Alan and the Electro-Matic team for knocking it out of the park!"

Nate Zevenbergen, Universal Sign, Inc.

"We have thoroughly enjoyed having the new 6mm, high-density, LED sign at Meadows Crossing. It helps us to market our brand to the college student community every day. It enables us to market our retail tenants and their businesses as well. Our student apartment community is the best off-campus housing option for GVSU students and this elegant sign beams our superb brand 24/7."

Glenn Turek, President at Silveri Management

List products and services EM used
4ft x 8ft / 180x360 Pixel / 6mm Electro-Matic Fusion Display
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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Islandia & Suffix Increases their Light Level by 33%

Posted by Molly Austin on Sep 15, 2020 1:45:19 PM

The owners of the Islandia and Suffix property, Namdar Realty Group, invest in office building and commercial retail threw out the United States.

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Fori Automation Energy Consumption Reduced by 72%

Posted by Molly Austin on Sep 3, 2020 9:09:15 AM

Fori Automation offers Global Design and Build of Automated Material Handling, Assembly, Testing and Welding Systems for the automotive & non-automotive industries. Their USA Global Headquarters are located in Sterling Heights, Michigan the company was looking to upgrade their lighting to LED’s.

Check out Electro-Matic’s process for upgrading Industrial Facilities and Warehouses to LED Lighting.

Technical Situation/Analysis
Fori Automation’s previous Halide lights were not energy efficient. They had a long list of halide lights including:

135 1000w Metal Halide
8 468w T5 8 Lamp Fluorescent
16 250w Metal Halide wall packs
2 250w Metal Halide canopy fixtures

Their current lighting solution generated 1,012,585 annual kWh, 153,787 watts.

Objective for Situation
1) To reduce the electrical usage while improving light levels and working conditions.
2) To use the Made in Michigan 15% utility rebate bonus to give Fori a larger rebate than other companies could provide.

A pre-site visit was performed to take existing light levels to verify what the client was looking for. A photometric analysis was performed on the space to ensure that the correct fixture was specified to provide the correct light levels. EM Visual found that 300w fixtures with a combination of T1S and L5W lenses fit the application and achieved high light levels on the ground and even light on the walls.

For this solution, EM Visual was able to include the same mounting and electrical plug that their existing fixtures used, to ensure easy installation. The installed sample fixture was chosen because it delivered the best spread of light with the least amount of glare. The transparency with the customer on cost, performance, and potential rebates set Electro-Matic above the competition.

Electro-Matic Visual was able to stage the installation so that Fori’s daily operations were not affected. After installing 141 LED High Bay fixtures, Fori Automation’s energy consumption was reduced by 72%.

Final Rebate: $76,971.80
Return on Investment: 0.9 years

Products and Services Used on this Project

4-Bar AR Series (120w)
• 150w Housing
• 3’ Pendant Rod
• HBL4770C (15A 277 Vac) Plug

10-Bar AR Series (300w)
• 300w Housing
• 3’ Pendant Rod
• HBL4770C (15A 277 Vac) Plug

Electro-Matic's LED Lighting Turnkey Process

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Cardington-Lincoln High School Achieves NCAA Lighting Level Requirements

Posted by Molly Austin on Aug 12, 2020 4:03:42 PM

The Cardington-Lincoln Local Schools located in Cardington, Ohio are committed to leading all students to college, career, and civic readiness. To give the students the best chance of success with their athletics, Cardington was preparing to install a new gym floor. They were disappointed in their current lighting situation and wanted to make drastic improvements. Cardington High School felt that their gym lighting was not adequate.

To achieve a lighting level that met NCAA requirements, EM utilized photometrics to evaluate the lighting needs of the gym and make the recommendation that met Cardington High School's objective.The new floor and lighting created a whole different atmosphere in the gym. Cardington now showcases one of the most attractive gyms in the conference!

List products and services EM used:
Skylark High Bay

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

City of Hazel Crest Invests in Three New LED Displays

Posted by Molly Austin on Aug 12, 2020 3:53:01 PM

The Village of Hazel Crest is a diverse, 3.4 square mile community of 14,075 people located just 25 miles from Chicago that were building a new municipal center. Knowing they had very little visual communication with their residents, they thought the new municipal center would be a great opportunity to add some LED displays to act as entrance signs into the town. The customer was originally looking at a 16mm sign but after the demo/investigation process, they immediately said they need the 11mm LED display and added two locations to the job. 

The city of Hazel Crest also wanted to use the displays to post emergency alerts, news, and events going on in the town. With our Fusion product and Lifetime Cellular contracts we were able to provide the city with three 11mm signs. With the Electro-Matic LED display they are now able to provide current and updated village announcements across all three different locations all from one place.  

“We chose to go with Elector-Matic Displays based on their ability to act fast with replacement parts, and their industry leading 5 year Labor Warranty.” - Brian Mazurek, President/CEO,

List products and services Electro-Matic used:
Fusion 11mm 108x216

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Best Type of Restaurant Lighting: Incandescent vs. LEDs

Posted by Molly Austin on Jul 29, 2020 2:48:00 PM

Whether someone is going for a casual dinner or a more upscale meal, proper lighting plays a major role in your guests’ dining experience. The lighting in a restaurant affects many elements, including food presentation, mood, and overall gratification. 

Not all restaurants are created equal, and for that matter, neither is the lighting. In the contemporary world of lighting, perhaps one of the greatest debates is Incandescent bulbs versus LED bulbs, two main types of lighting utilized in restaurant establishments. Each type of lighting performs differently, creating different results in return. What are the differences and why choose one over the other?

Incandescent Lighting for your Restaurant

Not long ago, there weren’t any types of light bulbs. There wasn’t any choice other than the wattage, and the lighting technology had not changed in over a century. The reason incandescent remained popular due to the main factors: cost and color.


Price is the main factor that attracts people to buying incandescent lights. Even though the cost of LED light bulbs is dropping rapidly, incandescent bulbs have the lower up-front cost and that continues to drive their desirability.


The color of lighting wasn’t something people thought about a decade ago, but now with the wide array of string lighting options, consumers are seeing cool white lights, warm white lights, daylight lights and numerous other tones. Traditional incandescent bulbs though are the ones that have the familiar warm glow that most people associate with home lighting. It has an element of tradition or nostalgia to it, and is still the most common light bulb sold.

Benefits to Using LED Lighting

There’s a reason that you’re seeing more and more LED lighting options. LED has become the next major wave of light bulb that will be used for the foreseeable future. While more expensive than incandescent bulbs up front, they have numerous advantages and with prices dropping, they are quickly becoming the most popular and preferred choice.


Lower energy usage is another distinct advantage with LED bulbs. For example, with string lights, a 25-watt incandescent bulb can be replaced by a 1 to 2-watt LED bulb. That lower wattage means lower energy usage which has a direct correlation with energy costs, particularly with multiple bulbs and save money.


While LED bulbs may cost more to begin with, the combination of the low energy usage and the longevity of the bulb, means that they are actually less expensive than incandescents in the long run. With roughly 10 times the life span, and one-tenth the wattage consumed, LED bulbs will pay for themselves within a couple years.


Because they don’t use the same fragile components, LEDs are much better able to stand up to vibration, shock and temperature extremes. Also, many LED lights have a plastic shell rather than glass making them much more durable.

Safety and Environment

A couple other advantages are safety and environmental benefits. LED bulbs expel most of their energy as light (hence the lower wattage for the same brightness), whereas incandescent light give off energy as heat. That means LED bulbs remain cool to the touch. Additionally, LEDs are made from non-toxic materials and don’t contain any mercury or other hazardous chemicals. When it comes time to dispose of them, they won’t require any special handling.


LEDs are a product of semiconductors, and by adapting the semiconductors in the chip, the color of the LED can be adjusted. That means that LEDs can be made to emit a wide range of colors similar to the warm light of an incandescent light, as well as other hues of white light that many people find more appealing.

Ultimately, when it comes to comparing incandescent and LED lighting, the latter is the best choice for installation. Contact Electro-Matic Visual for a quote today!

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

5 Things to Consider when Purchasing LED Lights

Posted by Molly Austin on Jul 13, 2020 4:54:59 PM

Purchasing LED lights for both residential and commercial applications is very different than purchasing traditional lighting was eight years ago. Before you go shopping here is 5 things to look out for before you purchase.

LED Lumens Vs. Watts:

Not all numbers are created equal. Forget what you think you know regarding wattage. When shopping for correct bulb or fixture, you must first understand what the meaning of wattage and lumen is. Wattage or watts is a measurement on how much energy a light is using, not the brightness of the light. Lumen’s simple meaning is the measurement of brightness from a light source. In traditional lighting there was a direct correlation between watts and brightness. For example, a 75w light bulb produces more lumens than a 60w bulb. LED lighting is not so simple. A Light-emitting diode or LED has a larger range of efficiency, some lights produce more lumens per watt(L/W). For example, an 8w LED bulb can produce more lumens than a 12w LED bulb pending on manufacture and specification. Using this example, someone purchasing the 8w bulb will save the shopper more energy during the bulb’s lifespan than the 12w bulb while producing the same brightness. So, when shopping for a light product forget what you thought you knew and pay attention to efficiency of brightness, not wattage.

Light Color Temperature:

You like what you like. Color Temperature does not mean brighter even if it seems that way. LED lighting temperature is based on the kelvin measurement system. A warm temperature is usually 3000k or less, cool white is usually around 4000k, and bright white or daylight is around 5000k. Warm white will produce a more yellow look while bright white will have a more whitish blue look to it. Simply put the lower the kelvin the more yellow, the higher the kelvin the whiter/blue it will be. But what is the right choice? Which is brighter? The answer to both is D none of the above. Everyone interprets temperature differently, some think a 5000k looks brighter than a 4000k. The temperature does not change the brightness of light, just the appearance of brightness per the individual. While shopping for a light product think of the following. Where is the light being used? What is the light being used for? What is the objective of the light? Remember, there is no wrong answer to color temperature. To each their own.

LED Price

You’re not always getting more bang for buck, know before you spend the cash. LED lighting has dropped in price about 50% in the last 5 years. But what is the difference? The market is flooded with different manufactures and pricing all claiming to the best. Things a consumer should be mindful of. Warranty, manufactures play a tricky game on LED products. For example, a LED product will claim to have a 5-year 50,000-hour operating life warranty. If you read the fine print this means they will warranty the product for 5 years or 50,000 hours witch ever comes first. So, a product with a 7-year 50,000-hour operating life warranty will cost more, but it essentially holds the same warranty. Paying more for a name brand doesn’t always mean a better product. Just the other day I visited my local pharmacy to buy a bottle of ibuprofen for my aging back. I was presented with two options, buy the name brand or the pharmacy brand. After reading each box carefully I realized there was no difference besides the price tag. The is most likely because they are made on the same manufacturing line from the same pharmaceutical company. Lighting is no different. So before spending your hard-earned dollar read the fine print, and buying a name doesn’t always mean better or different.

LED Dimming and Switches

Not all LED’s are dimmable. The old dimming switch might not work either. When buying a LED do not assume it will be a plug and play application. Unlike traditional lighting there are some LED lights that are not capable of dimming. Incandescent bulbs work by running electric current through a wire filament, a dimmer switch lowers the current to the wire filament to dim. LED’s are not dimmed or brighten with the increase or decrease of current. LED light emitt’s from a semiconductor chip, so its either all on or off. The LED is always using the same current. Instead LED’s create a dimming effect in two different ways, pulse-width-modulation (PWM LED) and analog dimming. The product specification or box will specify if the LED is dimmable or not. If your buying and wish to dim, make sure you verify before purchase. The same applies to dimming switches or controls on your property. Most likely the current measures installed are made to adjust current and will not dim LED lighting. When your shopping you want to make sure pick up a switch or control device the capable of dimming LED lights by means of PWM, analog, or both.

LED Fixture versus an LED Lamp/Bulb

A cost-effective lamp or bulb might not be the best solution for your property or residents. When deciding between a fixture or lamp replacement one must consider some key points. Not all lamps will work in old fixtures. LED lights worst enemy is heat. If the fixture is enclosed and the LED product doesn’t have the correct heat syce technology the product will most likely fail before its expected life span. After replacing the lamp, one might spend more than they would have with a new fixture. What are the local utilities companies offering for incentives? There a different incentive offered in different areas. In most areas the extra incentives will offset the cost of new product. For example, you could pay $5.00 for a lamp with a $2.00 dollar incentive or pay $15.00 dollars for a new fixture with a $12.00 incentive. The net cost remains the same, but you gain the cosmetic appeal of beautiful new fixture. The last thing to consider is installation. If you are doing itself or paying an electrician this has a large effect on the time and cost for a fished replacement. Each situation should be evaluated different. How much time would it take to replace the fixture vs lamp? How much with the installation affect the overall cost or time? When combined selecting the right product that last the longest, capitalizes on the most incentives offered, and spends the lowest time or money for installation will be the best choice for any application.

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Central Shop Rite's New LED Lighting Increases Light Levels by 67%

Posted by Molly Austin on Jun 9, 2020 3:50:30 PM

Central Shop Rite is a small-town grocery store that has been serving the local community of Vassar, Michigan for over 75 years. They have Deli and Bakery experts ready to serve customers with quality Kretschmar deli items and fresh, baked–from‐scratch donuts available daily. Central Shop Rite also offers fresh and delicious deli platters and custom cakes and cupcakes for any event you may have coming up. They are known for their well–stocked shelves and top–quality products like fresh Natural Angus beef and their own smoked meats and store–made brats in their Meat department, as well as their special Craft Beer section, local favorite Koegel’s quality meats, and most importantly all the smiling cashiers and convenient carry–out service every day at checkout.

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Gerald R. Ford International Airport Improves Curb Appeal Overnight

Posted by Molly Austin on Jun 9, 2020 3:33:30 PM

Gerald R Ford International Airport is the second busiest airport in Michigan with over 3.6 million people having traveled through it in 2019. They offer 140 nonstop flights a day to 34 popular destinations. Flying with Gerald R Ford means you spend less time driving to big city airports, waiting in big city lines, paying big city premium parking costs, and dealing with big city traffic headaches. 

Before working with Valley City Sign Company and Electro-Matic, the airport parking facilities director rented two construction-style monochrome amber signs to communicate parking updates and challenges for drivers as they entered the airport. Both of these signs cost the airport thousands of dollars every year and didn’t fit the rest of the airport's aesthetics. They wanted to upgrade their signage along the entrance of the airport in a way that matches the look of the airport, while also improving the quality of the messages displayed. It was also very important to them to have access to immediate messaging for any emergencies or parking structure closings.

The airport enlisted the help from Valley City Sign to handle the design and installation. Valley City consulted with Electro-Matic and agreed that a high resolution 6mm full color LED sign would give the airport the versatility and high quality messaging they desired.

Following installation, the LED signs were an immediate success for the airport. The parking managers quickly caught on to using the new software and the quality of the messaging improved instantly. The displays were a beautiful addition to the entrance and improved the curb appeal to the airport overnight—the airport no longer needed to rent expensive construction style signs anymore, and they can now communicate with drivers before decision points to alleviate congestion at the entrance of the parking structures and the terminal along with any emergencies that may arise . 

List products and services EM used:

  • Two 4x8 6mm Electro-Matic Fusion LED Display
  • 30 inches x 75 6mm Electro-Matic Fusion LED Display 

Any external companies that helped on the project:
Valley City Sign Company

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Topics: Going Green, Electro-Matic Sign News, LED Lighting, News