Electro-Matic Visual Blog

Can you believe we’re already a third of the way through 2019? Neither can we! The Electro-Matic Visual team has been extremely busy working on projects and attending trade shows throughout the US.

Topics: News

 

Customer

Shirley Vangeloff, owner of Vangeloff Management and an active member of AKFCF (Association of KFC Franchisees), is in charge of 17 KFC franchise locations in the metro Detroit area.

The Situation

Vangeloff Management is in the process of remodeling its restaurants, consistent with corporate KFC directives. They wanted new signage to reflect their new and improved dining and menu experience, that would better attract customers while increasing both unit sales, as well as revenue per sale.

Topics: Going Green, Signs for Small Businesses, Electro-Matic Sign News, LED Displays, News

Topics: Going Green, Signs for Small Businesses, Electro-Matic Sign News, LED Displays, News

 

Martinaire Aviation is a Texas-based air cargo carrier that has been providing delivery services and plane maintenance services for over 30 years. Their fleet consists of 29 Cessna Cargomaster planes servicing over 40 cities throughout the United States, which includes their facility in Lansing, MI that is located next to the Capital Airport. Pat Jemison, Martinaire’s Director of maintenance, top priority for the facility, is the safety of his crew and providing ideal working conditions. Jemison has a maintenance staff that works around the clock six days a week making sure the Aircrafts are in perfect working condition in the field.

Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Monroe Dodge Chrysler Jeep Ram Superstore, has been a family owned and operated auto dealership since 1966. Since their dealership is located on a busy street, with a lot of traffic, they wanted to take advantage of their location so they decided to explore the process of adding an LED sign to their current signage at the location. A couple of challenge’s they came to face were learning that they had to rezone some of their property to allow for additional signage, as well as wait for the city of Monroe to lift their ban on LED signage.

Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

 

Vivio’s Food & Spirits is a sports bar in Warren, MI that features a full bar with world famous Bloody Marys, 26 beers on tap including rotating craft brews, and a menu loaded with home-cooked comfort foods and daily specials.

They were looking to revamp their image, and a better way to showcase their new menu, advertise daily specials, and promote upcoming events/live music that they host on the weekends. At the time, their only way of doing so was to climb a ladder and individually insert each letter to the back lit, changeable sign that was out front.

 

Electro-Matic's full color, 11mm LED Display not only allowed them to better advertise their business and look more professional, but also gave them the ability to update their messaging, and add images/logos to their sign without all of the manual labor. 

 

 

 

"We couldn’t believe the immediate impact the display had on our business. We had customers coming into the bar and telling us, they didn’t even know we were here, even though they may have passed us everyday! It is exactly what we were hoping for and needed out of this new sign."

 

- Steve Alanis, Owner & Beau Johnson, General Manager

 

vivioswarrenmi.com

 

If you would like to learn more about LED Displays and how it can fit into your business visit: visual.electro-matic.com

 

Topics: Going Green, Signs for Small Businesses, Electro-Matic Sign News, LED Displays, News

 

The Dow Event Center is an entertainment venue in Saginaw, MI, managed by SMG. The venue hosts a multitude of events. From banquets, to sports, and from conferences to concerts, this venue can support any function for entertaining.

With the Dow center hosting many events, they want to make sure that their customers feel safe entering, and exiting the event they are attending. They started receiving complaints about the parking lot lighting levels, so they started looking into options on how to improve the lighting as well as save on energy as well.

Electro-Matic came in to do a light survey in the parking lot, and the results were the below the foot candle and IES standard. Their current lighting was outdated, and the poles were placed very far apart. The Dow Event Center, SMG and Electro-Matic needed to work together to increase the light levels and decrease the energy usage and obtain safe entrance for customers attending events.

Next Steps:
Electro-Matic had to design, a lighting system using various optic controls to spread the light and reach the IES standards. A photometric design was created and presented to both Saginaw County and the Dow event Center. Once the drawing was approved, the lights were manufactured, permits were pulled and the lights where installed.

Outcome:
The Dow Event Center increased the Foot Candle levels by a third and decreased their energy by two-thirds and the customers now have safe light to attend events. A season ticket holder of the Saginaw Spirt hockey team, was more than impressed with the improvement: “As a season ticket holder, I have never felt safer entering the arena to watch a hockey game with my kids’.
 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

 

Topics: Going Green, Electro-Matic Sign News, LED Lighting, News

Purchasing an LED billboard is a big decision that comes with a big price tag. Although LED billboards have the potential to produce a much greater ROI than static billboards, one question that comes up during the buying process is, "What's the lifespan of an LED Billboard?". Typically, the lifespan of an LED Billboard is 100,000 hours or 10-11 years. This lifespan is based on a variety of factors, some that you as a billboard owner can control.

Topics: LED Displays

Deciding whether to purchase an LED billboard can be a big decision. LED billboards can be a huge investment for your company, however can bring in a greater amount of revenue than static billboards. One of the most crucial questions you will have when deciding whether or not to invest in an LED Billboard is "What will be my return on Investment?" Calculating the ROI of your digital billboard will be based on a number of different factors that all contribute to how much you can ultimately charge for ad space and to how many advertisers.

Topics: LED Displays

Billboards, regardless of their style, can be an excellent source of revenue and provide a very attractive return on investment. Deciding between opting for a static billboard or digital billboard can be a difficult choice as the up front costs of a digital billboard are a larger investment than a static billboard. However, digital billboards can help you produce revenue at a much higher rate than static billboards. 

Here are 4 Revenue-Generating Differences Between Static and Digital Billboards

Topics: LED Displays