Electro-Matic Visual Blog

Since 1969, Electro-Matic has helped transform American industry by supplying automation components and solutions to leading U. S. manufacturers. Today, Electro-Matic continues to leverage the value of emerging technologies by developing practical applications for industrial, commercial and retail markets. As a technology company, we help our customers turn innovation into value. As a one hundred percent employee-owned business, our customers enjoy the benefit of a supplier partner intently focused on delivering strong value-for-value relationships.

Topics: Electro-Matic LED, Marketing, LED Lighting

 

Weathervane Heating and Cooling, Inc. of Howell, MI is known for their high quality, “Luxaire” Heating and Air Conditioning units and their professional knowledge on heating, cooling, and ventilation. Weathervane offers the highest level of home comfort by consisting of efficient, reliable and cost effective products and services. Much like Weathervane’s foundation, Electro-Matic Visual’s LED displays proved to be the right fit because it matched the high level of efficiency, reliability, and cost effectiveness and with the help from Image 360 the project was able to be completed.

Image 360 and Electro-Matic Visual were able to give Weathervane this attractive sign to help them reach the traffic driving by. Their location sits well above the road and it was previously harder for people to identify what exactly the building was on top of the hill.

“Weathervane Heating & Cooling had no sign and are 100 feet above road level. They needed a unique way to communicate to vehicles driving by. Electro-Matic Visual’s message boards got the job done.” – Joe Agius, Sign Designer, Sales & Content Creator, Image 360 – Brighton, MI

Now with their new LED sign they are able to communicate with passing traffic to promote their “Luxaire” Heating and Air Conditioning units and their best service offers. Not only are they able to promote deals on products and services, but now their sign can help build their brand image and professionalism that they have.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Fuzzy's Restaurant in Saginaw, MI lost their previous LED sign board because of a mechanical error. Fuzzy's Experienced a decrease of 25% in business without an operating LED sign. With an unsettling feeling of not having their LED sign operating they decided to partner with Electro-Matic Visual to replace their old LED sign. 

 

Electro-Matic Visual implemented an LED sign to increase their traffic flow and to eliminate the headache of changing the message manually. With their new LED Sign they will be able to display full color messages to ongoing traffic with multiple messages and allow them to be even more creative with their specials and seasonal treats.

 

Their LED display has been paying major dividends for Fuzzy’s. “We have seen an increase of business of 25% since the sign has been installed and we are talking about a business that has been around in the same location for 20 years.” – Ellaine Tambouids, Fuzzy’s Family Diner, Owner

 

Fuzzy's can now continue their business operations as they were with their new LED display. This goes to show that even an established restaurant with a great reputation can loose sales because of poor signage. Electro-Matic Visual was privileged to partner with Fuzzy's to accommodate their business goals.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

 

The Dan Pfeiffer Automotive Group has several different locations throughout the Grand Rapids, MI area. The result from having so many different locations is a lot of selections of great cars, but also a lot of area to light during the after hours. Pfeiffer Used Cars & Quick Lane Auto Center was searching for a more efficient way to increase their lighting levels in their lot, that resides directly off of Highway 131. Electro-Matic Visual stepped in to help provide a solution. 

After the lighting audit was determined, Electro-Matic Visual and Appearance Products worked together with Pfeiffer Used Cars & Quick Lane Auto Center to complete the installation process. “Working with EM visual has been great for our LED lighting division. I rely on them to do site surveys, photometric layouts, and recommending the best product so all I need to worry about is selling the job and handling installation. And since their products are made in Michigan I know my customer is getting the maximum rebate possible.” – Ryan DeHoog, General Manager, Appearance Products.

Electro-Matic Visual and Appearance Products are happy to see that not only did Pfeiffer Used Cars & Quick Lane Auto Center receive a maximum rebate possible by buying a Michigan made product, but they are also reducing their energy savings by over a third. All 83 fixtures were swapped out from metal halide lights to Electro-Matic Visual’s LED parking lot lights for optimal savings and efficiency.

Pfeiffer Used Car & Quick Lane Auto Center will continue to see energy savings throughout their estimated life time of over 100,000 hours and with virtually zero maintenance costs, their LED lights for their parking lot seem to be the perfect solution.
 

If you would like to learn more about LED Lighting and how it can save you money try our ROI calculator or visit our website: visual.electro-matic.com

Topics: LED Technology, Going Green, Electro-Matic LED, Electro-Matic Sign News, LED Lighting, LED Parking Lot Lighting, News

Signage is a great way to get your message out to potential customers. It is slightly more challenging to figure out how to get potential customers to act. LED Business Signs are used as electronic message centers that can quickly adjust to your most important message, making the your effort a little bit more effective.

Topics: LED Displays

There are many things that can be focused on when performing an energy efficiency audit. To perform a comprehensive energy audit all aspects of a building should be taken into consideration. Factors such as insulation, water usage, heating and cooling efficiencies and lighting are just a few of them. Today I will focus on performing a lighting audit.

Topics: LED Lighting

A major lighting upgrade can have obvious benefits, but still warrants a small amount of analysis before committing to the upgrade. Before a commercial lighting retrofit or upgrade, ask yourself the following 10 questions to give you some metrics of success of the upgrade.

What Is the Purpose and Condition of the Current Lighting?

A general walk through your site and taking some notes is a great start to the process. Each area may have different purposes as well as OSHA requirements. 

Topics: LED Lighting

Every small business has hit a point of stagnation, where you decided to explore the options to expand their market. Whether or not this is your current situation, here are 10 marketing ideas for small business.

Topics: LED Displays

 

Burnips Equipment Co. has five different locations throughout the state of Michigan. Their newest store home of Dorr, MI has an extensive line of products that customers can buy new, used or rent. Their new opening and deep line of product offerings and options, makes implementing an LED sign complementary to their business.

 

Praise Sign Company, Burnips Equipment Co. and Electro-Matic Visual collaborated to make this great LED display application happen. " It has been a great experience working with Alan the West Michigan rep for Electro-Matic visual. A great big thank you for all the help you've provided for this Burnips project. Without you this would not have been so successful. Your products, service, and followthrough are top notch." - Robert Prindle, Praise Sign Company

With their newly installed LED sign they are able to inform passing traffic about their newest products that they just got in and are running a limited time special. Passing by Burnips Equipment you may not be able to tell that they offer rental equipment. With their new LED display they can make it known they do offer rental equipment, so you don’t have to buy equipment for a one-time job.

Purchasing a new tractor is like buying a car. It can be expensive, but you have options and just like a car you can buy it new or used and have financing available. Burnips now has the flexibility to advertise their financing options on their LED display. This will help them give exposure to the numerous options available to customers when buying new products at Burnips.

 

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News

Front Street Insurance of Traverse City, MI was looking for a creative way to take advantage of being well traveled street just blocks from downtown Traverse City, MI. Front Street Insurance and Andrew Kohlmann, owner of Image360 of Traverse City, they concluded that an LED message center from Electro-Matic Visual would be best for this application because of the slow moving, high volume, traffic passing by and Electro-Matic Visual’s dependable tech support and training team.

“Electro-Matic Visual’s tech support team dealt directly with our end user and was able to have a person on-site to make installation and training go very smoothly for all involved.”- Andrew Kohlmann, Owner, Image360 Traverse City

Front Street Insurance and Image360 evaluated many different options and specs before deciding to install the full color, high-resolution 10mm LED display. The reasoning to go with a high-resolution display was for a several different reasons. The first being is that it looks outstanding, even when you are close to the display. The second is because with the slow moving traffic, passing viewers will be able to read it clearer than a lower resolution display. And third, the full color high-resolution display draws the attention to the business and sign, acting like a personal billboard for their business.

 

Electro-Matic Visual is happy to see Front Street Insurance having success with their new full color, high-resolution LED display and taking advantage of their location to communicate to the slow moving high traffic street!

If you would like to build your own LED sign try out our custom LED sign builder at:  visual.electro-matic.com

Topics: LED Technology, Electro-Matic LED, Signs for Small Businesses, Electro-Matic Sign News, News